Think and a Drink Social Media Presentation

The importance of being socially ernest Wednesday, 21 October 2009

Hands up who hates being preached at? Wednesday, 21 October 2009

Wednesday, 21 October 2009

But that’s exactly what’s been going on Wednesday, 21 October 2009

Wednesday, 21 October 2009

We are in danger of being motivated solely by getting some business or personal benefit from social media Wednesday, 21 October 2009

So, what should it mean to live a social life? Wednesday, 21 October 2009

Social is a state of mind. Wednesday, 21 October 2009

Principally, it is being driven by a desire to be part of a community Wednesday, 21 October 2009

It’s not Woodstock exactly! But Wednesday, 21 October 2009

What motivated a generation in the 60’s defines this social revolution. Wednesday, 21 October 2009

What is community? Wednesday, 21 October 2009

• It’s a model • It has no edges, not fixed to a location, but demarcated by people with a common interest • It is a set of interactions, human behaviors that have meaning and expectations between its members • It is based on shared values and beliefs • Members of a community are interdependent Wednesday, 21 October 2009

You don’t enter a community motivated by “What can I get out of this.” Wednesday, 21 October 2009

You become part of a community because you have a need to contribute to it. Wednesday, 21 October 2009

Think of it like personal banking! Wednesday, 21 October 2009

You make deposits of goodwill, knowledge, your time. Wednesday, 21 October 2009

You earn social capital Wednesday, 21 October 2009

Which you can withdraw over time in terms of trust, confidence and WOM. Wednesday, 21 October 2009

If all you do is take Wednesday, 21 October 2009

Your life in the community will be short lived. Wednesday, 21 October 2009

And it will damage you and your business Wednesday, 21 October 2009

You need to be an active member of your community Wednesday, 21 October 2009

And that means being.... Wednesday, 21 October 2009

And that means being.... Transparent Wednesday, 21 October 2009

And that means being.... Transparent Inclusive Wednesday, 21 October 2009

And that means being.... Transparent Inclusive Authentic Wednesday, 21 October 2009

And that means being.... Transparent Inclusive Authentic Vibrant Wednesday, 21 October 2009

And that means being.... Transparent Inclusive Authentic Vibrant Community driven Wednesday, 21 October 2009

Preach over Wednesday, 21 October 2009

Preach over ish! Wednesday, 21 October 2009

Preach over ish! What to do next if you own a brand? Wednesday, 21 October 2009

First listen! Wednesday, 21 October 2009

Immerse yourself Wednesday, 21 October 2009

Share some stuff Wednesday, 21 October 2009

Then, armed with understanding make some decisions Wednesday, 21 October 2009

The goal is not to try and control the conversation! Wednesday, 21 October 2009

Create opportunities for people to feel ownership of your brand. Wednesday, 21 October 2009

Thank You. Declan Metcalfe. Marketing Director. Mobile: 07595 182821 Email: declan@betterbrandagency.com Twitter: @better_studio Twitter: @declanmetcalfe Wednesday, 21 October 2009

Think and a Drink Social Media Presentation

by Declan Metcalfe on Oct 26, 2009

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Think and a Drink Social Media Presentation — Presentation Transcript