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Think and a Drink Social Media Presentation
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Think and a Drink Social Media Presentation

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A presentation aimed at keeping it real in social networks. Join a community because you want to contribute to it, not to see what you can get out of it.

A presentation aimed at keeping it real in social networks. Join a community because you want to contribute to it, not to see what you can get out of it.

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Think and a Drink Social Media Presentation Think and a Drink Social Media Presentation Presentation Transcript

  • The importance of being socially ernest Wednesday, 21 October 2009
  • Hands up who hates being preached at? Wednesday, 21 October 2009
  • Wednesday, 21 October 2009
  • But that’s exactly what’s been going on Wednesday, 21 October 2009
  • Wednesday, 21 October 2009
  • We are in danger of being motivated solely by getting some business or personal benefit from social media Wednesday, 21 October 2009
  • So, what should it mean to live a social life? Wednesday, 21 October 2009
  • Social is a state of mind. Wednesday, 21 October 2009
  • Principally, it is being driven by a desire to be part of a community Wednesday, 21 October 2009
  • It’s not Woodstock exactly! But Wednesday, 21 October 2009
  • What motivated a generation in the 60’s defines this social revolution. Wednesday, 21 October 2009
  • What is community? Wednesday, 21 October 2009
  • • It’s a model • It has no edges, not fixed to a location, but demarcated by people with a common interest • It is a set of interactions, human behaviors that have meaning and expectations between its members • It is based on shared values and beliefs • Members of a community are interdependent Wednesday, 21 October 2009
  • You don’t enter a community motivated by “What can I get out of this.” Wednesday, 21 October 2009
  • You become part of a community because you have a need to contribute to it. Wednesday, 21 October 2009
  • Think of it like personal banking! Wednesday, 21 October 2009
  • You make deposits of goodwill, knowledge, your time. Wednesday, 21 October 2009
  • You earn social capital Wednesday, 21 October 2009
  • Which you can withdraw over time in terms of trust, confidence and WOM. Wednesday, 21 October 2009
  • If all you do is take Wednesday, 21 October 2009
  • Your life in the community will be short lived. Wednesday, 21 October 2009
  • And it will damage you and your business Wednesday, 21 October 2009
  • You need to be an active member of your community Wednesday, 21 October 2009
  • And that means being.... Wednesday, 21 October 2009
  • And that means being.... Transparent Wednesday, 21 October 2009
  • And that means being.... Transparent Inclusive Wednesday, 21 October 2009
  • And that means being.... Transparent Inclusive Authentic Wednesday, 21 October 2009
  • And that means being.... Transparent Inclusive Authentic Vibrant Wednesday, 21 October 2009
  • And that means being.... Transparent Inclusive Authentic Vibrant Community driven Wednesday, 21 October 2009
  • Preach over Wednesday, 21 October 2009
  • Preach over ish! Wednesday, 21 October 2009
  • Preach over ish! What to do next if you own a brand? Wednesday, 21 October 2009
  • First listen! Wednesday, 21 October 2009
  • Immerse yourself Wednesday, 21 October 2009
  • Share some stuff Wednesday, 21 October 2009
  • Then, armed with understanding make some decisions Wednesday, 21 October 2009
  • The goal is not to try and control the conversation! Wednesday, 21 October 2009
  • Create opportunities for people to feel ownership of your brand. Wednesday, 21 October 2009
  • Thank You.   Declan Metcalfe. Marketing Director. Mobile: 07595 182821 Email: declan@betterbrandagency.com Twitter: @better_studio Twitter: @declanmetcalfe Wednesday, 21 October 2009