INTRODUCTION• NOKIA is a Finnish (Finland) company.• NOKIA has130,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €38 billion .• It was the worlds largest manufacturer of mobile phones in 2011, with global device market share of 23%.
• The Nokia brand, valued at $25 billion, is listed as the 14th most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2011.• Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York stock exchanges and plays a very large role in the economy of Finland.
VISION OF THE COMPANYLeading the digital convergencerevolution“GROWING TO BE THE BEST”.As a part of vision Samsung has mapped out aspecific plan of reaching $400 billion revenue &becoming one of the world’s top 5 brands by2020.
• On 22 September 2003, Nokia acquired Sega.com, a branch of Sega which became the major basis to develop the Nokia N-Gage device.• On 16 November 2005, Nokia and Intellisync Corporation, a provider of data and PIM synchronization software that would help nokia in software development.• On 8 August 2006, Nokia and Loudeye Corp. announced that they had signed an agreement for Nokia to acquire online music distributor Loudeye Corporation for approximately US $60 million.
• In July 2007, Nokia acquired all assets of Twango, the comprehensive media sharing solution for organizing and sharing photos, videos and other personal media .• In October 2007 Nokia bought Navteq, a U.S.-based supplier of digital mapping data, for a price of $8.1 billion.• On 28 March 2010, Nokia announced the acquisition of Novarra, the mobile web browser firm from Chicago .
• On 10 April 2010, Nokia announced its acquisition of MetaCarta, whose technology was planned to be used in the area of local search, particularly involving location and other services.
Alliance with MicroSoftOn 11 February 2011, Stephen Elop unveileda new strategic alliance with Microsoft, andannouncedwouldreplace Symbian and MeeGo with Microsofts Windows phone operatingsystem expect to mid to low end devices.And we see that in the NOKIA’s Lumia seriesphones.
Involvement in GSM• Nokia is a key developer in (Global System for Mobile Communications) GSM the second-generation mobile technology which could carry data as well as voice traffic. NMT (Nordic Mobile Telephony), the worlds first mobile telephony standard that enabled international roaming. Nokia delivered its first GSM network to the Finnish operator Radiolinja in 1989. The worlds first commercial GSM call was made on 1 July 1991 in Helsinki, Finland over a Nokia-supplied network, by then Prime Minister of Finland Harri Holkeri
About the OS• Originally Nokia phones had custom Nokia OS operating system developed specifically for Nokia mobile phones.• .The first Nseries device, the N90, utilised the older Symbian OS 8.1 mobile operating system.• Newer Nseries devices incorporate newer revisions of SymbianOS9 that include Feature Packs…….
• The N800, N810 and N900 are as of July 2010 the only Nseries devices to not use Symbian OSThey use the Linux based Maemo OS.• The Nokia N8 is the first device to function on the Symbian3 mobile operating system. Nokia revealed that the N8 will be the last device in its flagship N-series devices to ship withSymbian OS .
• Currently nokia uses symbian S60 OS in its mobile phones.• Nokia was also to invest into the Series 40 platform and release a single MeeGo product in 2011As part of the restructuring plan.• NOKIA is using Windowsphone OS in its latest Lumia series.• NOKIA is not using the latest Android technology.
NOKIA’S TECHNOLOGY STRATEGY• Nokia’s business is supported by five technology priority areas – device technology leadership, smart connectivity; leading web evolution; user experience leadership; and providing the preferred innovation platform. These priorities are fundamental to the company to enable Nokia’s growth and , to meet consumer demand .
• Nokia implements technology to drive value to support its business, the industry and consumers Revenue through differentiation as it uses custom made OS.• Talking of Differentiation, it can be brought about in many ways, e.g.: the best power management, thermal durability and charging times; better sound and image processing and quality in cameras; the best selection of radio connections; superior materials, device ergonomics and user interfaces that NOKIA offers.
• Nokia was the first to introduce desktop-like full Internet browsing to mobile devices with the Web browser for S60 in 2006, available in S60 devices sold today.• Nokia aims to ensure access to the best technologies for its products and services with a full product portfolio in all markets. Competitive advantage can be achieved with the right decisions of what technologies to develop in- house, which to develop in partnership and which to purchase outside
• Nokia is committed to continuous improvement of the basics of device operation, such as power management and software performance, as well as developing new ways for users to interact with devices. The aim is to surprise with simplicity - hiding the growing complexity of technology to bring a smooth user experience.
STRENGTH• Nokia is a dominant player in the mid phone market via its majority of phones offers symbian OS.(i.e custom made used by NOKIA only).• NOKIA is projected to sell aroun100Million smart phones sold in the next 4 years.• 33% market share still the largest cell phone vendor by far, with double themarket share of nearest competitor Samsung in INDIA.
Weakness• The N-gage is considered a flop .• Being the market leader and its increase role in Symbian is giving Nokia a bad image besides using the latest Android technology.• NOKIA is slow in adopting new technology as its R&D is slow compared to that of Samsung.
OPPORTUNITIES• Can capitalize on 3G and Smart phones category that are the new offerings to browse faster web that Nokia can develop in most of its phones because it supports Symbian.• New growth markets where cell phone adoption still has room to go, including India and other countries.
THREATS• Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, Samsung, BB, i-phone.• Asian companies who are entering the market very aggressively (Onida, HTC, Zen, Spice).