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The public relations (PR) industry in India is witnessing a transformation. The industry is making an extra effort to be viewed as a strategic partner, and clients are acknowledging its value. With this study, we wanted to give the industry a voice.
We commissioned an India-wide survey of PR professionals and the media to share their views on a potentially tough year for business and the hottest trends that will define the industry.
A year ago, MSLGROUP India released its first industry outlook report, highlighting such critical issues as the talent crunch, the comparatively low level of PR fees, the need for strategic and integrated communications, and the core issues hidden by the wrong perception of the industry’s size. The report sparked widespread interest and provoked much needed dialogue.
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