Facebook Twitter Me


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Social media marketing overview for small business owners to learn more about Facebook and Twitter. Includes marketing strategy development tips, content sourcing and best practices.

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  • http://mashable.com/2012/10/24/facebook-twitter-google-teens/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
  • If you are going to put your brand online, you have to know who to share it with and who your audience is.
  • Imagine who will be your social media conversation partner – your ideal client.
  • Find a voice for your brand and be that personality.Even without ads, you can plan to spend dedicated time and resources.Be consistent! How do your personal relationships function? SM is to refer people BACK to your site. Use that as a “base” for content and keep bringing them there. Makes Google happy too!
  • Why do we post?Network with others.Keep the conversation two-way.Give fans tools to become advocates.http://www.forbes.com/sites/deborahljacobs/2013/02/15/social-media-marketing-how-to-turn-satisfied-customers-into-brand-advocates/
  • Defining what your audience wants takes planning, time and trial-and-error. I recommend having a basic plan so you can follow-up with what worked/didn’t. Don’t be afraid to go for it!- Great for content, networking, shows client you are connected.Content from all over about whatever topics you search for. It’s like an automatic, constant Google searchExcellent way to get traffic back to your site and increase SEOOthers: collect, curate, report on a conference you attended, share opinion, just start writing!http://www.jeffbullas.com/2013/02/13/why-you-should-steal-content/
  • Topical: already relevant news worth sharing that fits your market. Nice cuz it’s like double exposure. Curate: bring together resources your fans will find interesting. 1) you are generating and creating your content by borrowing from othersShareable: you want to give fans something they WANT to share. Oreo did this amazingly well in their “Daily Twist” campaign by incorporating topical content into images of their product (The Mars Rover Landing is shown below).http://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • Visual: pictures really are worth 1,000 words in SM. Poll picture/design options. Ask them to caption a picture. Caption a picture 5.5XExpressive/personal: show your humanity and personality. Welcome new fans. Wish happy holidays. Things they experience, you experience with them.Target-specific: Look at Insights to see who your fans are and post to themFill in the blank gets 4X more comments than average. Also let’s you hear what people are saying. Get their feedback.http://www.jeffbullas.com/2013/01/08/how-to-improve-your-marketing-accuracy-with-facebook-hyper-targeting/http://mashable.com/2012/08/30/improve-facebook-edgerank/http://mashable.com/2012/09/28/marketers-facebook-wrong/http://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • Offer: they share with friends, get more fans. When polled, FB users said offers was a top reason they follow a brand. Visual: show your products and in actionTarget-specific: Look at Insights to see who your fans are and post to themhttp://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • http://mashable.com/2012/09/28/marketers-facebook-wrong/
  • http://socialtimes.com/the-best-days-to-post-to-facebook-by-industry_b114380
  • # get twice the engagement, but only 1-2.Budweiser's bad example: #taste is Volvo’s good example: #MyFirstVolvoRio Las Vegas exampleLinks can be long and use up 100-140 charters. We have tools to help in Hands-on section.http://www.digiday.com/brands/brands-adopt-hashtag-strategies/http://www.linkedin.com/today/post/article/20130207152835-15077789-the-1-thing-every-business-executive-must-understand-about-social-mediahttp://mashable.com/2012/06/26/marketers-failing-twitter-study/https://support.twitter.com/articles/166337-the-twitter-glossary#
  • http://heartifb.com/2012/12/14/blogging-tip-11-questions-to-ask-before-your-post-goes-live/A lot of the same goes for Twitter.
  • Be consistent! How do your personal relationships function? Don’t have time to cover all these in-depth tonight.BENEFITS are: awareness, trust, advocacy and a community. High-value customers. http://www.forbes.com/sites/deborahljacobs/2013/02/15/social-media-marketing-how-to-turn-satisfied-customers-into-brand-advocates/
  • Close accounts that are inactive. Have one account per network. Don’t blast your fans.
  • http://www.socialmediaexaminer.com/mobile-apps-for-social-media-marketing/https://www.socialoomph.com/
  • What is expected in 2013 is what we already covered:Find the methods and networks that help your brand achieve these consumer expectations.Video of 202 predictions: people a little overloaded and SM become more educational based. Brands that aren’t present will seem irrelevant. http://www.searchenginejournal.com/social-media-trends-for-2013-7-tips-on-how-to-maximize-roi/57617/
  • http://www.jeffbullas.com/2013/01/16/5-cool-content-marketing-infographics-you-shouldnt-miss/
  • Simplifying your plans to target customers rather than over expose. Simplify your consumsers lives with your goods, products and services.http://www.socialmediaexaminer.com/7-social-media-trends-for-consumers-new-research/http://www.forbes.com/sites/thesba/2013/01/23/5-surprising-marketing-trends-for-2013/
  • Facebook Twitter Me

    1. 1. Facebook Twitter MeGetting the most out of social media for your business
    2. 2. Basically…Facebook is: Twitter is:• Who I am • What I’m doing• Favored among teens • Second among teens• Engagement with • Engaging with industry potential/customers leaders and businesses• Social, friendly, • Informative, casual, kn approachable owledgeable resource OK, but what does this mean for my business?
    3. 3. Social media’s role for businesses• Marketing• Establish a reputation for your brand• Networking• Online presentation affects buyers decisions• Modern day word-of-mouth• Maintaining relationships• Creating brand advocates
    4. 4. Who is your social media audience?• Where do they live? Work? Play? Hang out online?• What language(s) do they speak?• How old are they?• Customers? Potential customers? Businesses?• What services are they most interested in?• What might they call these services/search for?
    5. 5. Let’s be realistic• Social media marketing is social.• It’s not free.• This is a long-term investment of building trust with your audience. • Websites/blogs are still necessary! • You don’t need to be on every network.
    6. 6. Goal of postingWe want what we post (owned media) to be played forward and reposted by our audience (earned media) and the amplification continues and ripples.
    7. 7. Sourcing content Find content your audience wants without focusing on the sale.• Follow other thought leaders and repost what they post “Good artists borrow, great artists steal.” – Picasso• Set-up Google Alerts• Pictures and video!• Your blog Follow the• Your experiences 70 – 20 – 10 Rule
    8. 8. 70% of content is…Industry related or generally relevant • Topical • “Newsjacking” • Curate news items • Shareable
    9. 9. 20% of content is…Engaging with fans and being social with personality • Call to action: like, comment, read, share, click… • Visual • Expressive/personal • Target-specific • “Fill in the blank” posts • FB group share posts there too.
    10. 10. 10% of content is…Promoting your brand, making the sale • Offers, discounts • Visual • Target-specific • Your own content
    11. 11. Posting on FacebookBest day: Weekends. Avoid mid-week. Best time of day: Night. One to two posts a day means 19% higher engagement rates than posting three or more posts. Watch out! Facebook’s news feed optimizations penalizes for too many posts at a time!
    12. 12. Best days to post on Facebook per industry M T W Th F S SuAdvertising/Consulting  Automotive   Clothing/Fashion  Consumer Packaged   GoodsEntertainment   Finance   Food/Beverage   General Retail Health/Beauty  Non Profits  Publishing Sports Technology  Telecommunications   Travel/Leisure   
    13. 13. Twitter Best Practices• Know the shorthand• Hashtags in tweets and bio section• Ask questions/to be RT’ed• @mention and give RT credit• Listen and respond• Character count < 100• Use links• Best day to post: weekends• Best time of day: daytime• No more than 4 tweets/day
    14. 14. Before you post…• Who is my reader and will they like it?• Does the title make me want to click and read?• Have I used keywords, tags, @ mentions, links appropriately?• Is this post timely?• Am I using the right network(s)?• Should I repeat the post?• Check the spelling and grammar• Give credit when reposting
    15. 15. Rules to follow1. Don’t sell too fast - relationships matter2. Give it time - ROI is gradual and you will need time to see the benefits3. Make sure your brand has an online voice and you stay true to your ID4. Social media marketing is not a single solution - customer service, product and other marketing matters too5. Have a plan, direction, goal, expected outcome, know what you are measuring
    16. 16. Being a good social media citizen1. Like/follow those who support your business2. Create original content3. Good, bad and ugly of comment control4. Follow policies and rules5. Don’t over do it
    17. 17. Additional Tools• Hootsuite• Social Oomph• Google Alerts• Flipboard
    18. 18. General Outlook for 2013 Humanize Engage Be Transparent Go Mobile Don’t Overload Content in Context
    19. 19. Content Marketing• 70% of customers prefer getting to know a company via an article rather than an ad• Websites with blogs receive 55% more visitors• 52% of consumers say that blogs have impacted purchase decisions• Videos are the best storytelling medium and are 53 times more likely to appear on first page search results Content in context is king!
    20. 20. Consumer Trends • Mobile usage is up 63% • Simple is the way to be for you and consumers • Listening is key to consumer activity • Customer service has become social