2. Company Facts Started in 1886 Employ about 12,000 people globally Generate more than $8 billion in sales Headquartered in Racine, Wisconsin, where it was founded Sell products in almost every country around the world includes global brands such as Pledge®, Duck®, Mr. Muscle®, Windex®, Scrubbing Bubbles®, Glade®, Raid®, OFF!®, Baygon® and Ziploc® Prides themselves on staying a family company
3. Mostly targets the “housewife” persona This tactic has been very successful but…. We can make it better!
4. Maintain the established successful consumer base Increase sales by broadening target market and utilizing social media
5. Increasing the use of social networking to boost their “family” platform Use facebook (the current one isnt very active), twitter, and blogging to show case charity work, or events that benefit families This will further build their image without needing to constantly push the product