Turn off, tune out - It's time for the return of craft

Turn off, tune out - its time for the return of craftTRENDS 2013Ashley Pollak - Creative Director www.etio.co.uk

Stories & Conversations www.etio.co.uk

Where am I now? www.etio.co.uk

Pretty overwhelmed Where am I now? www.etio.co.uk

2 stories www.etio.co.uk

Lost my iphoneHad 2 months off the gridwith my old NokiaThe joy of beingdisconnected www.etio.co.uk

Went to Thailand with my oldfilm cameraTook 4 images in BangkokQ - How can you capture experiencesin the single shot rather than the stream?

Turn off✤ Escaping the feedback loop✤ More relevant, less consuming experiences✤ Intelligent systems www.etio.co.uk

www.etio.co.uk

Quick check inMultiple curatedfeeds in one place www.etio.co.uk

intelligent systems - learning about youand feeding only relevant information www.etio.co.uk

Tune out✤ End of the age of anyone as creator✤ A continued shift towards curation of content✤ Info/Skimming www.etio.co.uk

Grouping of online producers - (Maker) to create studiosthat will compete as they have the main thing - audience www.etio.co.uk

Konbini - MTV for the(french) web generationBrand funded selfsustaining.

www.etio.co.uk

A re-recognition of quality - brands likethe BBC will only become stronger onlineSmaller brands will adapt to thosequality standards - inform,education andentertain www.etio.co.uk

www.etio.co.uk

Return of craft✤ Craft centre and fore in production✤ A renewal of respect for quality in production online - video, photography, art. www.etio.co.uk

Creative that isunique stands out

Work that takes time toproduce is more respected

Subtitle✤ Text www.etio.co.uk

Subtitle✤ Text Videos show a shift away from motion graphics and overblown CGI www.etio.co.uk

Recommendations✤ Truthful, relevant and inspiring stories✤ Told through videos with are unique - and are not achievable by everybody✤ Reduce frequency of social media interaction, improve quality of conversations www.etio.co.uk

Turn off, tune out - It's time for the return of craft

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Turn off, tune out - It’s time for the return of craft Presentation Transcript