Overview and Use of Social Networks Facebook to Linkedin

Social Networks Personal According to Nielsen Online: 66.8% of Internet users have used social networks versus only 65.1% that have used email.

vs. Users: 27% 12-17, 46% are 18-34 ~91 million users 48% have kids 0-17 A Top 10 site Skews female 8.54% growth in 2009 Users: 27% 12-17, 46% 18-34 ~63 million users 57% have kids 0-17 In top 10, but ranked lower Skews female 0.46% growth in 2009

Users: 27% 12-17, 46% are 18-34

~91 million users

48% have kids 0-17

A Top 10 site

Skews female

8.54% growth in 2009

Users: 27% 12-17, 46% 18-34

~63 million users

57% have kids 0-17

In top 10, but ranked lower

Skews female

0.46% growth in 2009

Facebook Pages Personal Page A page created by a person. Has various levels of privacy settings from very high to very low. Group Page A page created by person for a group/club. That person is listed as the administrator. Fan Page The same features as a personal page, but created for a brand/company. No person single person is associated with the page.

Personal Page

A page created by a person. Has various levels of privacy settings from very high to very low.

Group Page

A page created by person for a group/club. That person is listed as the administrator.

Fan Page

The same features as a personal page, but created for a brand/company. No person single person is associated with the page.

Facebook Fan Pages Takes only a few minutes but...that’s not the end of the story Successful pages do more Actively Engage Fans Creative Content 2-way communication Active Discussion Boards Videos/Images Tone to match Medium—i.e. fun and casual Examples: Pringles , Coca Cola , Starbucks , Dunkin’ Donuts

Takes only a few minutes but...that’s not the end of the story

Successful pages do more

Actively Engage Fans

Creative Content

2-way communication

Active Discussion Boards

Videos/Images

Tone to match Medium—i.e. fun and casual

Examples: Pringles , Coca Cola , Starbucks , Dunkin’ Donuts

MySpace Music Artists can upload entire discographies Video Very similar to YouTube Profiles not as clean as Facebook Bad press due to harassment

Music

Artists can upload entire discographies

Video

Very similar to YouTube

Profiles not as clean as Facebook

Bad press due to harassment

Professional Networks

Linkedin Linkedin Profile Online Resume Customizations: Blog, Twitter, Slideshare Businesses on Linkedin Groups Can also use to find Freelances

Linkedin Profile

Online Resume

Customizations: Blog, Twitter, Slideshare

Businesses on Linkedin

Groups

Can also use to find Freelances

MeetUp.com Clubs are open to search engines Search for areas of interest Good way to find clubs that might be interested in coming to an event 1.9 million users

Clubs are open to search engines

Search for areas of interest

Good way to find clubs that might be interested in coming to an event

1.9 million users

Creating Your Own Social Network Ning.com Lets you create your own Social Network Find social networks that are highly specialized 27 million users Examples: http://mombloggers.ning.com/

Ning.com

Lets you create your own Social Network

Find social networks that are highly specialized

27 million users

Examples:

http://mombloggers.ning.com/