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Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
Utilizing Social Networks for Clients
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Utilizing Social Networks for Clients

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The next installment of the social media tutorials. This is an overview of different types of social media and how to utilize them in a PR setting.

The next installment of the social media tutorials. This is an overview of different types of social media and how to utilize them in a PR setting.

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  • Facebook: US but also has strong international following, 91 million users MySpace: 61 million users, younger demographic started using. In recent months it has been faltering with lay-offs and declining usage Bebo: owned by AOL, not sure about number of users, can integrate other social networks into bebo profile Orkut: Google owned and run, popular in India and Brazil, now is run by Google Brazil Hi5: Social network run out of California, geared to an international community. 60 million users Skyrock: started in France, about 20 million users—very popular in France, Belgium and Switzerland
  • -Information compiled from: -Quantcast.com -http://mashable.com/2009/04/17/web-in-numbers-social-media/ -http://mashable.com/2009/03/09/social-networking-more-popular-than-email/
  • --Personal Page: these are usually used privately, companies would start a fan page. So we will focus in on a Fan page. This is a relatively new feature that is more versatile and friendly towards businesses. --A quick tour of Facebook: Personal, Group and Fan Pages. http://mashable.com/2009/05/27/facebook-page-vs-group/
  • Pringles: creative use of videos Coca Cola: Displays user generated content by default, various photo albums. Best part: originally built by two fans, Coke worked with fans to continue the page Starbucks: uses status updates effectively to share relevant and varied information beyond company blog. Dunkin’ Donuts: Keep it Cool Coolatta Sweepstakes: fans upload a pic of themselves drinking a coolatta to the Fan page, update their Facebook profile picture and were entered to win prizes.
  • Owned by Fox Interactive Media June 2009: Slashed 30% of staff, loosing $300 million contract next year Look at MySpace profile that Amber provided
  • Linkedin: 40 Million users Jobster: Users can include video profiles, job seekers and employers can use for recruiting. User generated content about companies Plaxo: 20 Million users, provides an address book feature so that when you contact updates his/her information your address book is automatically updated. Supports Outlook Ryze: 500,000 users, was one of the first professional networks. Targeted to international audience ECademy: Could not find the number of users MyWorkster: College networks, aprox. 4,000 people
  • Transcript

    • 1. Overview and Use of Social Networks Facebook to Linkedin
    • 2. Social Networks Personal According to Nielsen Online: 66.8% of Internet users have used social networks versus only 65.1% that have used email.
    • 3. vs.
      • Users: 27% 12-17, 46% are 18-34
      • ~91 million users
      • 48% have kids 0-17
      • A Top 10 site
      • Skews female
      • 8.54% growth in 2009
      • Users: 27% 12-17, 46% 18-34
      • ~63 million users
      • 57% have kids 0-17
      • In top 10, but ranked lower
      • Skews female
      • 0.46% growth in 2009
    • 4. Facebook Pages
      • Personal Page
        • A page created by a person. Has various levels of privacy settings from very high to very low.
      • Group Page
        • A page created by person for a group/club. That person is listed as the administrator.
      • Fan Page
        • The same features as a personal page, but created for a brand/company. No person single person is associated with the page.
    • 5. Facebook Fan Pages
      • Takes only a few minutes but...that’s not the end of the story
      • Successful pages do more
        • Actively Engage Fans
        • Creative Content
        • 2-way communication
        • Active Discussion Boards
        • Videos/Images
        • Tone to match Medium—i.e. fun and casual
      • Examples: Pringles , Coca Cola , Starbucks , Dunkin’ Donuts
    • 6. MySpace
      • Music
        • Artists can upload entire discographies
      • Video
        • Very similar to YouTube
      • Profiles not as clean as Facebook
      • Bad press due to harassment
    • 7. Professional Networks
    • 8. Linkedin
      • Linkedin Profile
        • Online Resume
        • Customizations: Blog, Twitter, Slideshare
      • Businesses on Linkedin
      • Groups
      • Can also use to find Freelances
    • 9. MeetUp.com
      • Clubs are open to search engines
      • Search for areas of interest
        • Good way to find clubs that might be interested in coming to an event
      • 1.9 million users
    • 10. Creating Your Own Social Network
      • Ning.com
        • Lets you create your own Social Network
        • Find social networks that are highly specialized
      • 27 million users
      • Examples:
        • http://mombloggers.ning.com/

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