Utilizing Social Networks for Clients


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The next installment of the social media tutorials. This is an overview of different types of social media and how to utilize them in a PR setting.

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  • Facebook: US but also has strong international following, 91 million users MySpace: 61 million users, younger demographic started using. In recent months it has been faltering with lay-offs and declining usage Bebo: owned by AOL, not sure about number of users, can integrate other social networks into bebo profile Orkut: Google owned and run, popular in India and Brazil, now is run by Google Brazil Hi5: Social network run out of California, geared to an international community. 60 million users Skyrock: started in France, about 20 million users—very popular in France, Belgium and Switzerland
  • -Information compiled from: -Quantcast.com -http://mashable.com/2009/04/17/web-in-numbers-social-media/ -http://mashable.com/2009/03/09/social-networking-more-popular-than-email/
  • --Personal Page: these are usually used privately, companies would start a fan page. So we will focus in on a Fan page. This is a relatively new feature that is more versatile and friendly towards businesses. --A quick tour of Facebook: Personal, Group and Fan Pages. http://mashable.com/2009/05/27/facebook-page-vs-group/
  • Pringles: creative use of videos Coca Cola: Displays user generated content by default, various photo albums. Best part: originally built by two fans, Coke worked with fans to continue the page Starbucks: uses status updates effectively to share relevant and varied information beyond company blog. Dunkin’ Donuts: Keep it Cool Coolatta Sweepstakes: fans upload a pic of themselves drinking a coolatta to the Fan page, update their Facebook profile picture and were entered to win prizes.
  • Owned by Fox Interactive Media June 2009: Slashed 30% of staff, loosing $300 million contract next year Look at MySpace profile that Amber provided
  • Linkedin: 40 Million users Jobster: Users can include video profiles, job seekers and employers can use for recruiting. User generated content about companies Plaxo: 20 Million users, provides an address book feature so that when you contact updates his/her information your address book is automatically updated. Supports Outlook Ryze: 500,000 users, was one of the first professional networks. Targeted to international audience ECademy: Could not find the number of users MyWorkster: College networks, aprox. 4,000 people
  • Utilizing Social Networks for Clients

    1. 1. Overview and Use of Social Networks Facebook to Linkedin
    2. 2. Social Networks Personal According to Nielsen Online: 66.8% of Internet users have used social networks versus only 65.1% that have used email.
    3. 3. vs. <ul><li>Users: 27% 12-17, 46% are 18-34 </li></ul><ul><li>~91 million users </li></ul><ul><li>48% have kids 0-17 </li></ul><ul><li>A Top 10 site </li></ul><ul><li>Skews female </li></ul><ul><li>8.54% growth in 2009 </li></ul><ul><li>Users: 27% 12-17, 46% 18-34 </li></ul><ul><li>~63 million users </li></ul><ul><li>57% have kids 0-17 </li></ul><ul><li>In top 10, but ranked lower </li></ul><ul><li>Skews female </li></ul><ul><li>0.46% growth in 2009 </li></ul>
    4. 4. Facebook Pages <ul><li>Personal Page </li></ul><ul><ul><li>A page created by a person. Has various levels of privacy settings from very high to very low. </li></ul></ul><ul><li>Group Page </li></ul><ul><ul><li>A page created by person for a group/club. That person is listed as the administrator. </li></ul></ul><ul><li>Fan Page </li></ul><ul><ul><li>The same features as a personal page, but created for a brand/company. No person single person is associated with the page. </li></ul></ul>
    5. 5. Facebook Fan Pages <ul><li>Takes only a few minutes but...that’s not the end of the story </li></ul><ul><li>Successful pages do more </li></ul><ul><ul><li>Actively Engage Fans </li></ul></ul><ul><ul><li>Creative Content </li></ul></ul><ul><ul><li>2-way communication </li></ul></ul><ul><ul><li>Active Discussion Boards </li></ul></ul><ul><ul><li>Videos/Images </li></ul></ul><ul><ul><li>Tone to match Medium—i.e. fun and casual </li></ul></ul><ul><li>Examples: Pringles , Coca Cola , Starbucks , Dunkin’ Donuts </li></ul>
    6. 6. MySpace <ul><li>Music </li></ul><ul><ul><li>Artists can upload entire discographies </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Very similar to YouTube </li></ul></ul><ul><li>Profiles not as clean as Facebook </li></ul><ul><li>Bad press due to harassment </li></ul>
    7. 7. Professional Networks
    8. 8. Linkedin <ul><li>Linkedin Profile </li></ul><ul><ul><li>Online Resume </li></ul></ul><ul><ul><li>Customizations: Blog, Twitter, Slideshare </li></ul></ul><ul><li>Businesses on Linkedin </li></ul><ul><li>Groups </li></ul><ul><li>Can also use to find Freelances </li></ul>
    9. 9. MeetUp.com <ul><li>Clubs are open to search engines </li></ul><ul><li>Search for areas of interest </li></ul><ul><ul><li>Good way to find clubs that might be interested in coming to an event </li></ul></ul><ul><li>1.9 million users </li></ul>
    10. 10. Creating Your Own Social Network <ul><li>Ning.com </li></ul><ul><ul><li>Lets you create your own Social Network </li></ul></ul><ul><ul><li>Find social networks that are highly specialized </li></ul></ul><ul><li>27 million users </li></ul><ul><li>Examples: </li></ul><ul><ul><li>http://mombloggers.ning.com/ </li></ul></ul>