Online Reviews/Opinions
&
Social Bookmarking
Social Networks

 25 Million people on site each month
 Yelp! Elite
 Businesses can claim their pages
 Can include a Yelp! badge on own Web site
 Track Yelp! page and what people are saying
 Businesses Do’s and Don’ts on Yelp!
 Do: Take it with a grain of salt, emphasize the
positive
 Don’t: Try to pay people to write a Yelp!
review

Other Review Sites
 Proceeded Yelp!, but is not growing as fast as
Yelp!
 Can use Facebook account to sign-in
 Businesses can claim their page, but it costs
$
 Also an Smart Phone application
 Collects local critics reviews

Other Rating Systems
 User built pages
 User built pages  Users are called
(referred to as lenses) “Hubbers”
about anything  Allows Hubbers to set
 Can earn $ for self or up affiliations with
charity Amazon, Google etc.
 Example: ASPCA to make $ off of page
 Example

Social Bookmarking
 A method of saving and storing web pages
in a single online location for future use or
for sharing with other Internet users.
(About.com)
 Sharing these web pages can also be
associated with a voting system
depending on the service

Social Bookmarking Sites
 All the sharing possibilities:
 Top 20 Sites

Aggregators
 Two types:
 RSS Readers
 Downloadableor Web based
 Web based: Google Reader, Netvibes, MyYahoo!
 Social Network Aggregators