Online Reviews/Opinions
           &
  Social Bookmarking
      Social Networks
 25 Million people on site each month
 Yelp! Elite
 Businesses can claim their pages
     Can include a Yelp! badge on...
Other Review Sites

 Proceeded Yelp!, but is not growing as fast as
  Yelp!
 Can use Facebook account to sign-in
 Busin...
Other Rating Systems


                                 User built pages
   User built pages             Users are call...
Social Bookmarking
 A method of saving and storing web pages
  in a single online location for future use or
  for sharin...
Social Bookmarking Sites
   All the sharing possibilities:




   Top 20 Sites
Aggregators
   Two types:
       RSS Readers
          Downloadableor Web based
          Web based: Google Reader, Ne...
Online Reviews and Bookmarking--Social Networks
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Online Reviews and Bookmarking--Social Networks

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Fourth presentation in a summer tutorial series about Social Media. Brief overview of online review sites such as Yelp!, social bookmarking and aggregators/RSS readers.

Published in: Technology, Business
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Online Reviews and Bookmarking--Social Networks

  1. 1. Online Reviews/Opinions & Social Bookmarking Social Networks
  2. 2.  25 Million people on site each month  Yelp! Elite  Businesses can claim their pages  Can include a Yelp! badge on own Web site  Track Yelp! page and what people are saying  Businesses Do’s and Don’ts on Yelp!  Do: Take it with a grain of salt, emphasize the positive  Don’t: Try to pay people to write a Yelp! review
  3. 3. Other Review Sites  Proceeded Yelp!, but is not growing as fast as Yelp!  Can use Facebook account to sign-in  Businesses can claim their page, but it costs $  Also an Smart Phone application  Collects local critics reviews
  4. 4. Other Rating Systems  User built pages  User built pages  Users are called (referred to as lenses) “Hubbers” about anything  Allows Hubbers to set  Can earn $ for self or up affiliations with charity Amazon, Google etc.  Example: ASPCA to make $ off of page  Example
  5. 5. Social Bookmarking  A method of saving and storing web pages in a single online location for future use or for sharing with other Internet users. (About.com)  Sharing these web pages can also be associated with a voting system depending on the service
  6. 6. Social Bookmarking Sites  All the sharing possibilities:  Top 20 Sites
  7. 7. Aggregators  Two types:  RSS Readers  Downloadableor Web based  Web based: Google Reader, Netvibes, MyYahoo!  Social Network Aggregators

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