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Audience Profile and Vertical Data <br />Powered by comScore.<br />Client<br />………….......…..……………………<br />(This Deck Was ...
Summary	<br />2<br />These  slides are for use in RFP presentations. Each audience profile slide is paired with a vertical...
Baby Boomer
Bargain Hunter
Business Decision Maker
Entertainment Enthusiast
Hard Core Gamer
Health Nut
Home Movers
iGeneration
Male Shopper
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comScore Audience Data Deck

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Sample slides from the TMP Audience Profile Data Deck, which is used for RFP building.

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Transcript of "comScore Audience Data Deck"

  1. 1. Audience Profile and Vertical Data <br />Powered by comScore.<br />Client<br />………….......…..……………………<br />(This Deck Was Designed For)<br />Your Name<br />………….......…..……………………<br />(Delivered By)<br />Date<br />………….......…..……………………<br />(Date)<br />1<br />
  2. 2. Summary <br />2<br />These slides are for use in RFP presentations. Each audience profile slide is paired with a vertical stat slide that includes relevant comScore information. If you would like a custom profile or additional data please see Ashley.<br />Included Profiles:<br /><ul><li>Auto Enthusiast
  3. 3. Baby Boomer
  4. 4. Bargain Hunter
  5. 5. Business Decision Maker
  6. 6. Entertainment Enthusiast
  7. 7. Hard Core Gamer
  8. 8. Health Nut
  9. 9. Home Movers
  10. 10. iGeneration
  11. 11. Male Shopper
  12. 12. Resourceful Traveler
  13. 13. Soccer Mom
  14. 14. Sports and News Enthusiast
  15. 15. Tech Savvy
  16. 16. Trendy Homemaker
  17. 17. Sorority Sister
  18. 18. Vegas Guy
  19. 19. Young Professional</li></li></ul><li>Comscore index definitions<br />3<br />Composition Index (main index)The composition index is an indicator of an entity’s ability to attract the target audience to its site when compared to other average sites across the internet. So for example, if the TMP composition index for the Entertainment vertical is 200, this means: TMP is twice as likely (or 100% more likely) to attract Entertainment Enthusiasts than the average internet site. Target Lift IndexThe target lift index, otherwise known as a page view index, measures the propensity of a site to attract a target audience which is engaged with its page content. A target lift index of 120 for Entertainment would mean: Entertainment Enthusiasts are 20% more likely to consume pages within the TMP network, than on the average web entity. <br />
  20. 20. MEET AL<br />4<br />THE AUTO ENTHUSIAST<br />Age : All<br />Gender : Skews Make<br />HHI : All<br />Education: All<br />comScore Index : 133<br />TMP MONTHLY UNIQUES : 15,900,000<br />A B O U T A L<br /><ul><li> Age 32. Lives in Dallas, TX.
  21. 21. Just purchased the all new Infinity M
  22. 22. Washes his car in at home in his </li></ul> driveway every Sunday<br /><ul><li> Subscribes to Maxim, Import Tuner and </li></ul> Car and Driver magazines <br /><ul><li> Currently researching upcoming car </li></ul> shows online<br />Uses the Internet to:<br />Read news, research automobiles, and purchase tickets to car shows, concerts and the movies<br />*comScore PlanMetrix Jan. 2011<br />
  23. 23. 5<br />MORE AUTO STATS<br />..……..................................<br />……...........<br />………<br />We’ve also got a target site index of 182 for users searching for new autos. That means–users are 82% more likely to consume content on our sites than our competitors’!<br />……………………. …………… ……….<br />*comScore PlanMetrix Jan. 2011<br />
  24. 24. Meet Eric<br />6<br />THE ENTERTAINMENT ENTHUSIAST<br />Age : 18-49<br />Gender : Male and Female<br />HHI : All<br />Education : All<br />comScore Index : 127<br />TMP MONTHLY UNIQUES : 28,258,000<br />A B O U T E R I C<br /><ul><li> Age 25. Music Lover. Lives in </li></ul>Westwood, CA<br /><ul><li> Tunes in every night to watch Tosh.O on</li></ul>Comedy Central<br /><ul><li> Went to a Black Eyed Peas concert last</li></ul>month<br /><ul><li> Just ordered the all new iPad online</li></ul>Uses the Internet to:<br />Research the latest celebrity gossip, download music, purchase movie/concert tickets, and find the hippest local nightspots.<br />*comScore PlanMetrix Jan. 2011<br />
  25. 25. 7<br />MORE ENTERTAINMENT STATS<br />…………………………………..…… …………….. ……….<br />Traffic Marketplace has a composition index of 118 for users who have spent $200-$500 on event tickets over the past 6 months. That means–Traffic Marketplace is 18% more likely to attract these entertainment purchasers to our sites than our competitors! <br />*comScore PlanMetrix Jan. 2011<br />
  26. 26. Meet Tom <br />8<br />THE TECH SAVVY<br />Age : 18-40<br />Gender : Skews Male<br />HHI : $50k +<br />Education: Bachelor’s Degree +<br />comScore Index : 133<br />TMP MONTHLY UNIQUES: 9,920,000<br />A B O U T T O M<br /><ul><li> Age 33, Software Engineer. Lives in San </li></ul> Jose, CA.<br /><ul><li> First to buy a 3D LED television
  27. 27. Hikes on the weekends
  28. 28. Owns a
  29. 29. Submits reviews on Slashdot and is a </li></ul> frequent blogger<br /><ul><li> Plays World of Warcraft with his friends </li></ul> from work and has pre-ordered Nintendo <br /> 3DS<br />Uses the Internet to:<br />Get the latest on behind-the-scenes culture, online gaming, and to keep up with the latest software and hardware developments.<br />*comScore PlanMetrix Jan. 2011<br />
  30. 30. 9<br />MORE TECH SAVVY STATS<br />…………………………………..……… ………….. ………. ……<br />Traffic Marketplace reports better than average comScore Index Numbers within the tech category. That means–we’re more likely to attract these tech savvy users to our sites than our competitors’ are! <br />*comScore PlanMetrix Jan. 2011<br />
  31. 31. Meet Teresa<br />10<br />THE TRENDY HOMEMAKER<br />Age : 25-54<br />Gender : Skews Female<br />HHI : $60k +<br />Education : Some College/Associates Degree +<br />comScore : 141<br />TMP MONTHLY UNIQUES: 7,824,000<br />A B O U T T E R E S A<br /><ul><li> Age 27. Newlywed. Lives in a recently </li></ul> completed housing community in <br /> Scottsdale, AZ.<br /><ul><li> Just picked out swatches of different </li></ul> color palettes, but can’t decided what <br /> color to paint the bathroom<br /><ul><li> Buys her accent pillows from Pier 1
  32. 32. Can’t wait till Daily Candy comes out </li></ul> with a Phoenix edition<br />Uses the Internet to:<br />Find home decorating/home improvement tips, expert advice from style editors and interior decorators, and to order hard-to-find accessories for both herself and the home<br />*comScore PlanMetrix Jan. 2011<br />
  33. 33. 11<br />MORE HOMEMAKER STATS<br />…………………………………..………….. ………….. ………. <br />*comScore PlanMetrix Jan. 2011<br />
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