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comScore Audience Data Deck

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Sample slides from the TMP Audience Profile Data Deck, which is used for RFP building.

Sample slides from the TMP Audience Profile Data Deck, which is used for RFP building.

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    comScore Audience Data Deck comScore Audience Data Deck Presentation Transcript

    • Audience Profile and Vertical Data
      Powered by comScore.
      Client
      ………….......…..……………………
      (This Deck Was Designed For)
      Your Name
      ………….......…..……………………
      (Delivered By)
      Date
      ………….......…..……………………
      (Date)
      1
    • Summary
      2
      These slides are for use in RFP presentations. Each audience profile slide is paired with a vertical stat slide that includes relevant comScore information. If you would like a custom profile or additional data please see Ashley.
      Included Profiles:
      • Auto Enthusiast
      • Baby Boomer
      • Bargain Hunter
      • Business Decision Maker
      • Entertainment Enthusiast
      • Hard Core Gamer
      • Health Nut
      • Home Movers
      • iGeneration
      • Male Shopper
      • Resourceful Traveler
      • Soccer Mom
      • Sports and News Enthusiast
      • Tech Savvy
      • Trendy Homemaker
      • Sorority Sister
      • Vegas Guy
      • Young Professional
    • Comscore index definitions
      3
      Composition Index (main index)The composition index is an indicator of an entity’s ability to attract the target audience to its site when compared to other average sites across the internet. So for example, if the TMP composition index for the Entertainment vertical is 200, this means: TMP is twice as likely (or 100% more likely) to attract Entertainment Enthusiasts than the average internet site. Target Lift IndexThe target lift index, otherwise known as a page view index, measures the propensity of a site to attract a target audience which is engaged with its page content. A target lift index of 120 for Entertainment would mean: Entertainment Enthusiasts are 20% more likely to consume pages within the TMP network, than on the average web entity.
    • MEET AL
      4
      THE AUTO ENTHUSIAST
      Age : All
      Gender : Skews Make
      HHI : All
      Education: All
      comScore Index : 133
      TMP MONTHLY UNIQUES : 15,900,000
      A B O U T A L
      • Age 32. Lives in Dallas, TX.
      • Just purchased the all new Infinity M
      • Washes his car in at home in his
      driveway every Sunday
      • Subscribes to Maxim, Import Tuner and
      Car and Driver magazines
      • Currently researching upcoming car
      shows online
      Uses the Internet to:
      Read news, research automobiles, and purchase tickets to car shows, concerts and the movies
      *comScore PlanMetrix Jan. 2011
    • 5
      MORE AUTO STATS
      ..……..................................
      ……...........
      ………
      We’ve also got a target site index of 182 for users searching for new autos. That means–users are 82% more likely to consume content on our sites than our competitors’!
      ……………………. …………… ……….
      *comScore PlanMetrix Jan. 2011
    • Meet Eric
      6
      THE ENTERTAINMENT ENTHUSIAST
      Age : 18-49
      Gender : Male and Female
      HHI : All
      Education : All
      comScore Index : 127
      TMP MONTHLY UNIQUES : 28,258,000
      A B O U T E R I C
      • Age 25. Music Lover. Lives in
      Westwood, CA
      • Tunes in every night to watch Tosh.O on
      Comedy Central
      • Went to a Black Eyed Peas concert last
      month
      • Just ordered the all new iPad online
      Uses the Internet to:
      Research the latest celebrity gossip, download music, purchase movie/concert tickets, and find the hippest local nightspots.
      *comScore PlanMetrix Jan. 2011
    • 7
      MORE ENTERTAINMENT STATS
      …………………………………..…… …………….. ……….
      Traffic Marketplace has a composition index of 118 for users who have spent $200-$500 on event tickets over the past 6 months. That means–Traffic Marketplace is 18% more likely to attract these entertainment purchasers to our sites than our competitors!
      *comScore PlanMetrix Jan. 2011
    • Meet Tom
      8
      THE TECH SAVVY
      Age : 18-40
      Gender : Skews Male
      HHI : $50k +
      Education: Bachelor’s Degree +
      comScore Index : 133
      TMP MONTHLY UNIQUES: 9,920,000
      A B O U T T O M
      • Age 33, Software Engineer. Lives in San
      Jose, CA.
      • First to buy a 3D LED television
      • Hikes on the weekends
      • Owns a
      • Submits reviews on Slashdot and is a
      frequent blogger
      • Plays World of Warcraft with his friends
      from work and has pre-ordered Nintendo
      3DS
      Uses the Internet to:
      Get the latest on behind-the-scenes culture, online gaming, and to keep up with the latest software and hardware developments.
      *comScore PlanMetrix Jan. 2011
    • 9
      MORE TECH SAVVY STATS
      …………………………………..……… ………….. ………. ……
      Traffic Marketplace reports better than average comScore Index Numbers within the tech category. That means–we’re more likely to attract these tech savvy users to our sites than our competitors’ are!
      *comScore PlanMetrix Jan. 2011
    • Meet Teresa
      10
      THE TRENDY HOMEMAKER
      Age : 25-54
      Gender : Skews Female
      HHI : $60k +
      Education : Some College/Associates Degree +
      comScore : 141
      TMP MONTHLY UNIQUES: 7,824,000
      A B O U T T E R E S A
      • Age 27. Newlywed. Lives in a recently
      completed housing community in
      Scottsdale, AZ.
      • Just picked out swatches of different
      color palettes, but can’t decided what
      color to paint the bathroom
      • Buys her accent pillows from Pier 1
      • Can’t wait till Daily Candy comes out
      with a Phoenix edition
      Uses the Internet to:
      Find home decorating/home improvement tips, expert advice from style editors and interior decorators, and to order hard-to-find accessories for both herself and the home
      *comScore PlanMetrix Jan. 2011
    • 11
      MORE HOMEMAKER STATS
      …………………………………..………….. ………….. ……….
      *comScore PlanMetrix Jan. 2011