Pecha kuchafeb2012 metz

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A presentation I gave at Pecha Kucha Nite at Festaal Kreuzberg in Berlin, February 2012.

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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • http://thenextweb.com/insider/2012/01/03/5-startup-trends-for-2012/\n\n\n\nhttp://venturebeat.com/2011/12/08/opinionaided-rebrands-as-thumb-targets/\n\nNot close enough:\nCheck in services like Gomiso for TV not included - they could be partners or competitors, but aim to cover one topic.\nhttp://www.quora.com/Check-Ins/What-check-in-services-are-there\nhttp://stattleship.com\nhttp://du.sagst.es/\n
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  • Pecha kuchafeb2012 metz

    1. 1. Hi. I’m Ashley, Central Directives Catalyst at Ibex-9 Ibex-9 operates in the Conceptual Vertical of Slapstick Inc., our parent company. PRODUCT DEVELOPMENT DEVELOPMENT CONCEPT GO-TO-MARKET PRODUCTION OUR DIVISION’S GOAL IS TO SELL OUR AFFILIATE COMPANIES GOOD IDEAS
    2. 2. OUR PROCESS y! b ilit venes s!1. 2. S a cal arket attra M cti aP &L ! 3. rm o fo PrIDENTIFYMARKET GAPS CROWD-SOURCE CONDUCT MULTIVARIATE ANALYSIS OPINIONS ARRIVE AT HYPOTHESES TONIGHT IS PART OF OUR 4. PROCEED WITH CROWD-SOURCING PROCESS!! SEVERAL OPTIONS
    3. 3. INVESTIGATION 001. PERSONAL INSULATION MATERIALS MARKET NON-ANIMAL GAP IN THE MARKET ANIMAL FLUFFY NON-FLUFFYADDITIONAL RESEARCH FINDINGS: INCREASING AWARENESS OF ENVIRONMENTAL AND ETHICAL ISSUES RELATED TO ANIMAL FARMING
    4. 4. INVESTIGATION 001.PROBLEM SPACE & TECHNOLOGY RESEARCH RESEARCH FINDINGS: • PEOPLE GET COLD • AIR CONDUCTS HEAT POORLY, MOSTLY TRANSFERRING HEAT VIA CONVECTION • BUBBLES TRAP AIR, PREVENTING IT FROM CONVECTING • THIS REDUCES HEAT TRANSFER, THUS INSULATING THE OBJECT BEHIND THE BUBBLES
    5. 5. INVESTIGATION 001.CONCEPT 002. BUBBLE CLOTHING CONCEPT ONLY CONCEPT WEARABLE BUBBLE CLOTHES - LIKE A BUBBLE WRAP AND WATER BED COMBINATION BENEFITS • CAN BE REFILLED AT ANY TIME TO INCREASE OR DECREASE INSULATION • PACKABLE, COMPRESSIBLE • SELF-CLEANING • VEGAN & CRUELTY-FREE
    6. 6. INVESTIGATION 002.THE BATHROOM HAS THREE MAIN PRODUCT SEGMENTS IN CASE YOU FORGOT WHAT A BATHROOM IS LIKE: ROOM TO GROW GAP IN THE MARKET ALREADY TAKEN A BIT FAR E.G. E.G. RAZORS BODY CLEANING PRODUCTS HYGIENE SHOWER TOILET THE WORLD IS READY FOR DISRUPTION FROM THE BATHROOM
    7. 7. INVESTIGATION 002.CONCEPT 002. TOILET COMFORT SYSTEM CONCEPT HEATED TOILET PAPER VIA NESPRESSO-TYPE SYSTEM HEATED BASE STATION TRANSFERS HEAT TO PROPRIETARY INDUCTION-HEATED TOILET PAPER PODS BENEFITS • EXTREME COMFORT • EXTREME PROFITABILITY (LOCK-IN TO PROPRIETARY SYSTEM)
    8. 8. INVESTIGATION 003.ROLLER RACING AND YARN SPINNING HAVE SYNERGISTIC OVERLAP ROLLER RACING YARN SPINNING INVOLVES A WHEELRESEARCH FINDINGS:• HAND-MADE CRAFTS A GROWTH TREND• CYCLING IS COOL
    9. 9. INVESTIGATION 003.CONCEPT 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT AKA ROLLERSTILLTSKIN CONCEPT • COMPETITION NIGHTS THEMED BY KNITTED GARMENT. E.G. HAT, BLANKET EXPLANATION • RIDERS MAKE THE YARN, THEN KNIT THE GARMENT • FRANCHISE MODEL RESOLD THROUGH HIGH- END GYMS EXISTING SPORT COMBOS PROVE CONCEPT POTENTIAL:
    10. 10. INVESTIGATION 004.MATRICES IMPERATIVE FOR BUSINESS ANALYSIS ECONOMICAL NOT WORTH LOSS OF GAP IN THE STRATEGIC MARKET CONTROL HIRE AN MBA EXPENSIVE EXTERNAL INTERNAL
    11. 11. INVESTIGATION 004.CONCEPT 004. MAGNETIC WHITEBOARD MATRIX CONCEPT PORTABLE, EASY 2 X 2 MAGNETIC MATRIX KIT BENEFITS ENGAGE YOUR OTHERWISE SKEPTICAL TECHNICAL TEAM WITH FUN MAGNETS
    12. 12. INVESTIGATION 005.EXPECTATION INCREASES PERCEIVED VALUE
    13. 13. INVESTIGATION 005.TECHNOLOGY IS RAPIDLY OUTDATED & PEOPLE ARE STUPIDONCE THE PRODUCT IS AVAILABLE, IT’S ALREADY OUTDATED ACCORDING TO ECONOMISTS, PEOPLE MAKE CONSUMPTION DECISIONS BASED ON EXPECTED FUTURE OCCURRENCES, SUCH AS INCOME PEOPLE BUY THINGS THAT DON’T EXIST WITH MONEY THEY DON’T HAVE IF THEY ARE SUFFICIENTLY EXCITED ABOUT IT
    14. 14. INVESTIGATION 005.CONCEPT 005. MARKET FOR EXPECTATIONS*CONCEPTAN OPTIONS MARKET FOR NEW TECHNOLOGY PRODUCTS THAT AREEXCHANGEABLE FOR OTHER FUTURE NONEXISTENT PRODUCTS AT THE TIMEWHEN THE FIRST PRODUCT WAS SUPPOSED TO COME OUT UNLIKE A REAL OPTIONS MARKET, THE UNDERLYING ASSET IS HYPE ALONE BECAUSE THAT’S ALL PEOPLE CARE ABOUT ANYWAY * WE’RE PRETTY SURE THIS MAKES ABSOLUTELY NO SENSE
    15. 15. INVESTIGATION 006.VISITING THE US IS A PAIN IN THE ASS FOR EVERYONE EASY OPTION GAP IN THE MARKET PAPERWORK REQUIRES CITIZENSHIP RETINAL SCAN FOR FREQUENT TRAVELERS FOREIGNER CITIZEN
    16. 16. INVESTIGATION 006.CONCEPT 006. FAUX ALL-AMERICAN KIT COMFORTABLE IN- f FLIGHT CLOTHES C hie PASSPORT AUDIO-INSERT he t ot H ail ul he B eautif Ame rica, t odle e Do nke Ya TEMPORARY TATTOOS
    17. 17. INVESTIGATION 007.INDOOR HORIZONTAL MOVEMENT MARKET GROUP GAP IN THE MARKET MOVING WALKWAYS SMALL CARTS INDIVIDUAL WALKING SEGWAYS RUNNING FASTER SEGWAYS SLOW FAST
    18. 18. INVESTIGATION 007.CONCEPT 001. THE HORIZONTAL ELEVATOR*CONCEPT:• AN ELEVATOR - THAT MOVES HORIZONTALLY• SAME FORWARD-TILTED SEGWAY FEELING PEOPLE HAVE GROWN TOLOVE, BUT WITHOUT STEERING; PLUS - SUITABLE FOR A GROUP “BUILDINGS ARE GETTING BIGGER. WE NEED TO MOVE THROUGH THEM. FAST.” * WILL NEED A NEW NAME BECAUSE THIS WILL NOT BE ELEVATION-RELATED
    19. 19. Concepts recap 001. BUBBLE CLOTHING 002. TOILET COMFORT SYSTEM 003. ROLLER-KNITTING, A NEW SPORTS CONCEPT 004. MAGNETIC WHITEBOARD MATRIX 005. MARKET FOR EXPECTATIONS 006. FAUX ALL-AMERICAN KIT 007. THE HORIZONTAL ELEVATOR
    20. 20. Now, it’s crowd-sourcing time! 1. 2. 3. CROWD-SOURCE OPINIONS 4. PROCEED WITHIDENTIFY MARKET CONDUCTGAPS MULTIVARIATE PLEASE SIMPLY SHOUT SELECTED PRODUCTS ANALYSIS OUT YOUR OPINION IN A DISORDERLY FASHION ARRIVE AT HYPOTHESES ...EVEN IF YOU ARE AT HOME ALONE. FOR USELESS & UNRELATED INFO, VISIT: http://about.me/AshleyMetz

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