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The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
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The Wizarding World of Harry Potter

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Transcript

  • 1. WELCOME to<br />The Wizarding World of Harry Potter<br />Conjured by: Ashley Coffey and Kelsey Dover <br />
  • 2. The Park<br />
  • 3. The Beginning<br />NBC + UNIVERSAL<br />Harry Potter<br />
  • 4. The SWOT Analysis<br />
  • 5. The Environment<br />Economic<br />Technological<br />Social<br />Competitive <br />
  • 6. The Timeline<br />2007: The Park Opens<br />2008: Announcements<br />2009: Retain Recognition <br />2010: Media Awareness <br />
  • 7. The Key Publics <br />Harry Potter Fans<br />Orlando Residents <br />Theme Park Enthusiasts<br />
  • 8. The Spokesperson<br />Tom Williams Harry Potter Fans Orlando Residents Theme -Park Enthusiasts<br />
  • 9. The Evaluation<br />Universal’s Measurementof Success <br />Impact/Output Objectives<br />Media Coverage/ Relations<br />
  • 10. The Evaluation Cont.<br />Enticing Surprises<br />Consumer Relations Weakness<br />Spokesperson Appointment<br />
  • 11. The Recommendations<br />Soft Opening <br />Special Contest<br />More Media <br />The Future<br />
  • 12. The Page Principals<br />Tell the Truth<br />Manage for Tomorrow<br />Conduct Public Relations as if the Whole Company<br />Realize a Company’s True Characteris Expressed by its People<br />

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