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The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
The Wizarding World of Harry Potter
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The Wizarding World of Harry Potter

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Transcript

  • 1. WELCOME to
    The Wizarding World of Harry Potter
    Conjured by: Ashley Coffey and Kelsey Dover
  • 2. The Park
  • 3. The Beginning
    NBC + UNIVERSAL
    Harry Potter
  • 4. The SWOT Analysis
  • 5. The Environment
    Economic
    Technological
    Social
    Competitive
  • 6. The Timeline
    2007: The Park Opens
    2008: Announcements
    2009: Retain Recognition
    2010: Media Awareness
  • 7. The Key Publics
    Harry Potter Fans
    Orlando Residents
    Theme Park Enthusiasts
  • 8. The Spokesperson
    Tom Williams Harry Potter Fans Orlando Residents Theme -Park Enthusiasts
  • 9. The Evaluation
    Universal’s Measurementof Success
    Impact/Output Objectives
    Media Coverage/ Relations
  • 10. The Evaluation Cont.
    Enticing Surprises
    Consumer Relations Weakness
    Spokesperson Appointment
  • 11. The Recommendations
    Soft Opening
    Special Contest
    More Media
    The Future
  • 12. The Page Principals
    Tell the Truth
    Manage for Tomorrow
    Conduct Public Relations as if the Whole Company
    Realize a Company’s True Characteris Expressed by its People

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