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Challenges for marketing in china

by Executive MBA at Indian Institute Of Management, Shillong on Jan 12, 2013

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In this document I have tried to put the basic problems faced by Marketing Managers both in B2B & B2C channels, in China. As we know China is culturally very different from the Western and Indian ...

In this document I have tried to put the basic problems faced by Marketing Managers both in B2B & B2C channels, in China. As we know China is culturally very different from the Western and Indian culture. Hence it becomes more important to understand their culture and form the marketing strategy as per that. This is a descriptive report. At the end I have tried to suggest some solutions which will help the marketing managers to be successful in China. It is really very easy to fail in China as many of Fortune 500 companies have tried and failed. Even Google is one of them, but there is always companies like Coca Cola who have a success story.
This report is only written for academic purpose.

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Challenges for marketing in china Challenges for marketing in china Document Transcript