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Depiction of the use of MobileVaani platform to provide a definitive social media platform to the un-served and under served rural communities, who are economically backward, and reside in the bottom of the pyramid.
MobileVaani has created a paradigm change in the media consumption habits of the rural populations in the state of Jharkhand, where they are consuming community generated content and actively engaging with stakeholders who constitute their eco-system.
This platform has provided an effective process to cut bureaucratic red tape, and improve governance in these often isolated communities, giving the administration last mile connect to these communities and enabling them to serve them better.
This platform has also provided a means to get the voice of the community heard by the government and thus created a vibrant two way , effective communication medium.