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MobileVaani campaign process


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  • 1. g o o n j : s o c i a l m e d i a f o r e v e r y o n eI N F O R M AT I O N , C O M M U N I T Y M O B I L I Z AT I O N , AN DAC C O U N TAB I L I T Y C AM PAI G N S O N G O O N JJ AN U ARY 2 0 1 3GOONJ- A Social Media Network for the Bottomof the Pyramid -V O I C E O F T H E V I L L AG E
  • 2. g o o n j : s o c i a l m e d i a f o r e v e r y o n e Network of community media stations in rural and suburbanIndia Mobile radio Interactive radio over phone technology pioneered by Gram Vaani Jharkhand Mobile Radio: Over 2000 calls per day, 20000+ callers Community radio Gram Vaani’s GRINS automation system enhances communityengagement over FM community radio UP, MP, Uttarakhand, Haryana, AP, Maharashtra, Gujarat, Rajasthan Community video Public screenings of community created videos Interactive DVD magazines co-developed with IIT DelhiWhat is the Goonj network?
  • 3. g o o n j : s o c i a l m e d i a f o r e v e r y o n eGoonj’s flagship deployment:Jharkhand Mobile Radio Mobile phone based platform for crowd-sourcing local information from remotevillages, and making it available for anyone to access over phoneVillage groups call intoa toll-free number totell stories andexperiencesThe submitted storiesare validated andmoderated by a trainededitorValidated storiesare publishedonlineValidated stories arealso published foraccess on same toll-free numberOther people can call into the toll-free number to listen to thevalidated storiesValuable statisticsand reports can bederived from theinformationcollected
  • 4. g o o n j : s o c i a l m e d i a f o r e v e r y o n eCampaigns on GoonjTopical discussionsare initiated bycommunity membersOther Goonjusers listenand contributeFeedback is analyzedand transcripted. Fedback on to the platformto create sustaineddiscussionsDetailedreports andstatistics areprovided Goonj’s offline network of community representatives and NGO partners Network conducts FGDs to improve community awareness, help take upissues reported by community members for follow-up Interesting stories from the field are profiled on mainstream mediaOnline activityOffline activity
  • 5. g o o n j : s o c i a l m e d i a f o r e v e r y o n e Instrument the state of waterbodies in the villages. Findings: MNREGA has indeed reachedremote areas and funded works But bad planning and maintenanceproblems prevail, rendering the workuseless Villagers have themselves evolvedcommunity funded approaches tomanage their water resourcesSome previous campaigns Assess community’s willingness toopenly discuss HIV/AIDs. Findings:o Awareness limited, but peoplewilling to discusso Recognize the importance of opendiscussions to tackle this epidemic
  • 6. g o o n j : s o c i a l m e d i a f o r e v e r y o n e Collect data and insights Goonj reaches the last mile Detailed analytics: Topic, location, demography Enables both breadth and depth in coverage Initiate interesting discussions Raise issues for advocacy and take them up for follow-up locally Take up issues being discussed up to the mainstream media and publicconsciousness, policy reformulations Goonj is a network: Join us and participate. Check out on how to participateHow can you become a part of theGoonj campaigns
  • 7. g o o n j : s o c i a l m e d i a f o r e v e r y o n e Cash transfer Is it working in your village? Working for YOU? Financial inclusion Options available for loans and savings? Are SHGs functional? Maternal mortality Experiences and stories from your village… how can this be improved? School meals programs Do your children get hot food? Nutritious food? Suggest more topics, more questions, and help us work on theseissuesUp coming campaign topics
  • 8. g o o n j : s o c i a l m e d i a f o r e v e r y o n eAbout Gram Vaani
  • 9. g o o n j : s o c i a l m e d i a f o r e v e r y o n eAbout us Vision: “Build citizen-driven media platforms that givecommunities a voice of their own” Working at the interface of Technology | Media | Development Strategy Evolve synergies between communities, the government, largedevelopment institutions, and media agencies We work all across India with more than 30+ non-profitorganizations, and now in Africa too Awards and recognition mBillionth award 2012 Rockefeller Challenge 2012 Finalists in Vodafone Mobiles for Good 2012 10 most innovative companies in India (by Fast Company) Economic Times Power of Ideas 2010 Manthan Award 2009 Knight News Challenge 2008
  • 10. g o o n j : s o c i a l m e d i a f o r e v e r y o n eOur projects1. Goonj.Net: Social media for the BoP Voice-based social media platform, currently inJharkhand2. GRINS: Automation system for communityradio stations 32 deployments across 12 states in India, 6deployments in Africa3. vApps: Community engagement tools Indian deployments: UP, Bihar, AP International: Afghanistan, Pakistan4. FullCircle: Social audit tools for communities A voice and SMS based community auditframework to review the performance of publicservices
  • 11. g o o n j : s o c i a l m e d i a f o r e v e r y o n eOur partnersMCD DelhiKnight Fndn.IIT Delhi
  • 12. g o o n j : s o c i a l m e d i a f o r e v e r y o n eG r a m Va a n i C o m m u n i t y M e d i aW e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r gE m a i l : c o n t a c t @ g r a m v a a n i . o r gThanks