Research paper on MobileVaani users consumer insights from the rural, remote parts of the state of Jharkhand. …
Research paper on MobileVaani users consumer insights from the rural, remote parts of the state of Jharkhand.
The state of Jharkhand has the lowest MPCE (Monthly per capita expenditure) among the 29 states of the India union, and the number of users activated in a limited period of 12 months, number of stick users who regularly contribute content o the platform, and the traction trends as seen over the last 12 months of operation prove that there exists a need for social media in economically backward communities who do not have the means to access the internet, nor pay for it.
MobileVaani technology proves beyond doubt that this is a glaring white space in the technology as well as the social media space and MobileVaani is the definitive social media platform for this untapped market.