Gram vaani's work on community engagement


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GramVaani is a mobile technology incubator with a clear focus on serving the huge untapped, consuming populations at the Bottom of the Pyramid across the globe.
By deploying disruptive technologies GramVaani envisions to get a majority share of the consumers voice at the Bottom of the Pyramid, and offer tremendous opportunities for the leading brands to market their products and services to targeted consuming communities across global rural markets.

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Gram vaani's work on community engagement

  1. 1. Gram Vaani Community Media - Technologies for Community Empowerment - MARCH 2013 VOICE OF THE VILLAGE goonj: social media for everyone
  2. 2. About us Vision: “Build citizen-driven media platforms that give communities a voice of their own” Working at the interface of  Technology | Media | Development Strategy  Evolve synergies between communities, the government, large development institutions, and media agencies We work all across India with more than 30+ non-profit organizations, and now in Africa too Awards and recognition  Rising Stars in Global Health award 2012  mBillionth award 2012  Rockefeller Challenge 2012  10 most innovative companies in India (by Fast Company)  Economic Times Power of Ideas 2010  Manthan Award 2009  Knight News Challenge 2008 goonj: social media for everyone
  3. 3. Our projects 1. Goonj: Social media for the BoP  Voice-based social media platform, currently in Jharkhand 2. GRINS: Automation system for community radio stations  35 deployments across 12 states in India, 6 deployments in Africa 3. vApps: Community engagement tools  Indian deployments: UP, Bihar, AP  International: Afghanistan, Pakistan 4. FullCircle: Social audit tools for communities  A voice and SMS based community audit framework to review the performance of public services goonj: social media for everyone
  4. 4. About Goonj goonj: social media for everyone
  5. 5. What is the Goonj network? Network of voice-based community media stations in rural and suburban India Mobile radio  Interactive radio over phone technology pioneered by Gram Vaani  Jharkhand Mobile Radio: Over 2000 calls per day, 20000+ callers Community radio  Gram Vaani‟s GRINS automation system enhances community engagement over FM community radio  UP, MP, Uttarakhand, Haryana, AP, Maharashtra, Gujarat, Rajasthan goonj: social media for everyone
  6. 6. How it works in Jharkhand Mobile phone based platform for crowd-sourcing local information from remote villages, and making it available for anyone to access over phoneVillage groups call into Validated storiesa toll-free number to are publishedtell stories and onlineexperiences Valuable statistics The submitted stories and reports can be are validated and derived from the moderated by a trained information editor collected Validated stories are also published for access on same toll- Other people can call into the toll- free number free number to listen to the validated stories goonj: social media for everyone
  7. 7. The tremendous response ~ 2000 calls per day ~ 20,000 callers ~ 4 min average time per call ~ 11,000 returning callers Main areas: Dhanbad, Giridih, Bokaro, Lathehar, Palamu goonj: social media for everyone
  8. 8. Content on Goonj 90% community sourced content  Local news  Opinion on topical issues  Guided discussions and campaigns  Grievances and feedback on government schemes  Cultural artifacts including folk songs and poems Propagation through word-of-mouth and field partners  Gram Swaraj Abhiyan  Public Health Resource Network  Leads Trust  JSACS  Red Cross Society  PRADAN goonj: social media for everyone
  9. 9. What we have learned How to build community  Through workshops and field meetings, we have built a large and dedicated network of community representatives  Actively solicit opinion of the community on how Goonj is working for them  Bring ownership by discussing the role of media and getting ideas from the community itself How to translate community media into impact  Convey issues and questions raised on the forum to civil society partners, non- profit organizations, and resource experts How to use media for accountability and transparency  Connect with government departments to use the forum for citizen-government engagement  Announcements, grievance redressal, and community audit of government schemes goonj: social media for everyone
  10. 10. Some examples Escalating grievances  A village ignored by health agencies was reported to have had 3 malaria deaths in the last one week. This was brought to the notice of the DC and a mobile ambulance was immediately dispatched, with fumigation equipment and first aid Community reports  Campaign on water conservation broughtt inputs from 30 panchayats that even though all panchayats had water bodies funded under MNREGA, but due to poor engineering none of the works were being used as productive assets goonj: social media for everyone
  11. 11. About Fullcircle goonj: social media for everyone
  12. 12. MCD project on garbage site monitoring1 2 Municipal Corporation of Delhi 3 approached Gram Vaani for phone Our server makes and receives based citizen monitoring of waste calls/SMS from contract staff on disposal in the city their deliverables Community members query the status and dispute it if they want Self-reported status 4 by MCD staff Status and disputes Citizens can query were made available on and dispute a web dashboard and reviewed by the MCD commissioner; City Representatives post responses on facebook goonj: social media for everyone
  13. 13. What we helped convey Need for internal monitoring  MCD did not have any internal monitoring processes to keep track of its own staff and contractors  Statistics on self-reports given by the staff helped the commissioner understand the relevance of reporting Need for community audit  Disputes filed by the community on mis-reported status of garbage sites helps generate internal discussion and reveals process ineffeciencies  Fortnightly meetings with the commissioner by community representatives also helped give community a voice to engage with the service providers Need for action  Community participation gradually fell because despite good discussions, many problems reported by the community were not solved. This highlighted that such projects will be successful if the authorities are more responsive goonj: social media for everyone
  14. 14. New avatar: ICDS monitoring Working closely with DC, Dhanbad to launch Fullcircle as a tool for ICDS monitoring  School teachers and principals report daily via SMS  Number of children who came to school today  Number of children fed  Menu  Ration remaining  Community can query reports filed by the service providers, and also listen to them on Jharkhand Mobile Radio  Lodge a dispute if they detect a discrepancy  Dispute is included in a weekly report that is discussed with the DC Also trying to start a similar project for urban municipal schools goonj: social media for everyone
  15. 15. Other handy community engagement tools goonj: social media for everyone
  16. 16. vHelp: Running a mobile callcentre/helpline1 „The Hoot‟ approached Gram Vaani to build an „intelligent helpline‟ for journalists2 Journalists call into Calls are archived if 3 4 a toll-free number Calls are patched to the nobody answers, and to request for closest first response can be reviewed over a assistance/advise network of volunteers web interface and staff goonj: social media for everyone
  17. 17. vSurvey: Collecting structured inputs from the community Surveys on IVR and SMS can be pushed out to community members  Mix of multiple-choice questions, numerical inputs, and audio recordings Used by UNDP to understand whether their SHGs wanted help with livelihoods or savings or advisories Current survey to assess exposure to micro-insurance in eastern UP goonj: social media for everyone
  18. 18. vAct: Community-based complaint management1 A governance focused NGO, Action India, approached Gram Vaani to Youth wing of NGO files build a „better grievance redressal complaint officially, and sends a system‟ report to the local councilor 4 Community 2 members call into Redressal statistics also displayed on 3 a toll-free number NGO listens to website (and wall newspapers) to leave complaints and complaints categories/transcribes them on the Internet5 Internal pressure dynamics thus created were used to improve grievance rates on ration, pension, and sanitation. New toilets and public works were sanctioned goonj: social media for everyone
  19. 19. GRINS: Community radio automation system GRINS: Gramin Radio Inter Networking System  Makes it easy to run community radio stations  Full telephony support: People can call into the station and leave voice recordings, or go live on air  Content management and statistics on programs played  Internet streaming of live broadcast  Community database: Maintain a database of volunteers, staff, community resource people, etc, and reach out to them through group SMSes and voice messages Powering a large network of 35+ community radio stations across India Now including community radio stations into the Goonj network, for greater outreach and diversity goonj: social media for everyone
  20. 20. More about us goonj: social media for everyone
  21. 21. Our partnersMCD Delhi Knight Fndn. IIT Delhi goonj: social media for everyone
  22. 22. Our teamStrategy and business development Dr. Aaditeshwar Seth Assistant Professor, IIT Delhi, Aaditeshwar leads the technology Co-Founder Ph.D, University of Waterloo, development and product design, bringing new generation solutions to the B.Tech, IIT Kanpur rural Indian context Mayank Shivam Business head at, Mayank advises on the overall strategy Co-Founder 5 years with McKinsey & Co, and business partnerships, bringing to MBA, IIM Lucknow bear his rich consulting experience B.Tech, IIT Kanpur goonj: social media for everyone
  23. 23. Our teamTechnology Dinesh Kapoor 3 years with Microsoft Dinesh leads the development of voice Product Manager Voice M.Tech, IIT Delhi applications and is driving the current Applications vAct and vNews applications B.Tech, IP University Balachandran C. B.Tech, IIIT Allahabad Bala architected the voice platform and Technical Consultant ensures that our technology is converted into relevant and user-friendly applications Zahir Koradia Ph.D candidate, IIT Mumbai Zahir leads the development of the Product Manager GRINS M.Tech, IIT Kanpur GRINS platform for community radio stations Kapil Dadheech BTech, Arya College of Engg Kapil single-handedly manages 30+ Technical Support installations of GRINS and 10+ Engineer installations of voice applications Rohit Jain MCA, Sikkim Manipal University Rohit manages remote installations of System administrator Microsoft certified sys. admin. GRINS and voice applications goonj: social media for everyone
  24. 24. Our teamProject coordination Sayonee Chatterjee MA Sociology, Pune University. 5 Sayonee manages our and Project manager years experience with PRADAN and MCD initiatives in partnership with PRIA NGOs various NGOs in Delhi Aparna Moitra Gold Medalist & MSc Development Aparna manages our Jharkhand Researcher Communications and Extension, deployment of mobile news and Lady Irwin College coordination with field staffRanchi office Shambhu Mahto LLM, Ranchi University Shambhu manages the field operations of State coordinator for JMR Jharkhand Mobile Radio in Ranchi, popularizing it and managing our district coordinators goonj: social media for everyone
  25. 25. ThanksG r a m Va a n i C o m m u n i t y M e d i aWebsite: ht t p:/ /w w w.gra m vaa ni.or gEmail: goonj: social media for everyone