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Ashford CGD 318 Complete Study Guides. Instant Download!
 

Ashford CGD 318 Complete Study Guides. Instant Download!

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Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.

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    Ashford CGD 318 Complete Study Guides. Instant Download! Ashford CGD 318 Complete Study Guides. Instant Download! Presentation Transcript

    • Ashford CGD 318 Complete Study Guides. Instant Download!
    • It really works! Since 2010 I've helped thousands of students do A+ work. I want you to have the best grades, but more importantly I want to help you.
    • Week 1 DQ 1  Define public relations and its role in business. Compare and contrast the major differences and interrelationships between public relations and journalism. Can you cite a case or a situation where public relations activities may have influenced your attitudes or actions? Why and how did it occur? Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 1 DQ 2  What is a crisis? What is the role of public relations during an organizational crisis? Describe the steps a public relations professional uses to respond to a crisis. What is your opinion on using PR to help manage public opinion in a crisis? Do you think it is appropriate? Ethical? Explain your position. Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 2 DQ 1  Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term objectives. How does such research help professionals build and shape PR campaigns? Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 2 DQ 2  Identify an organization's "publics." What is "public opinion"? Why does it matter in your view? Discuss the different types of opinion leaders and the influence of each along with the media. Respond to at least two of your classmates' postings with substantive postings.
    • Week 3 DQ 1  Select and discuss one of the following questions. Conduct research using the text and the University's electronic Library to support the position you take. Respond to two students who chose to answer the other questions. Your initial thread should be at least 200 words. Why is the senior audience so important in the United States? What are some of the characteristics of this audience? What are the characteristics of the youth market? What are their media use habits? What are some of the markets for ethnic groups? How do you think the various changes in the racial and ethnic makeup of the United States will affect future practice of public relations? What are the characteristics of the youth market? What are their media use habits?
    • Week 3 DQ 2  Review the public relations communications instruments in Chapter 10 (news release; media kits; newsletters; brochures; broadcast media, etc.). Discuss the function and content of at least two of the tactics. Which tactic is most effective? Which tactic is least effective? Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 4 DQ 1  Discuss the implications of the role of media relations with customer relations, crisis management employee relations, investor relationships, and marketing communications in business practice. Should organizations (including government and not-for-profit ones) attempt to shape attitudes and opinions of these publics for their own purposes and benefit? Why or why not? Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 4 DQ 2  Using the chapters covered in this course, what are the major target market segments within the United States. Discuss the implications of matching the public relations message with the correct audience. Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 5 DQ 1  What is the role of public relations in non-profit organizations (example: membership organizations, advocacy groups, social service organizations, health organizations, etc.). Provide examples either from personal experience or from the literature. Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.
    • Week 5 DQ 2  What is the difference between someone working in corporate public affairs (governmental relations) and a lobbyist? Many lobbyists are also former legislators and government offices; do they exercise undue influence in the shaping of legislation or is this the only way interest groups can exercise their constitutional right to appeal government officials? Support your position in a minimum of 200 words. Respond to at least two of your classmates' postings with substantive postings.