Data-driven vs. content-driven In Data-driven, Businesses began investing in CRM applications in the ‘90s mainly to store contact data. Traditional CRM grew out of this need to store, track, and report on critical information about customers and prospects. In Content-drivenSocial CRM is growing & Starting a conversation with you. Whether it be by developing a blog post, podcast, YouTube video, or Webinar, creating attractive content is a key pillar of social CRM strategy.
Process-centric vs. conversation-centric In Process-centric Companies looking to implement processes like lead and activity management would turn to CRM. In Conversation-centric:- Meaningful conversations with those searching for YOU or YOUR Product/Service Like Comments left on a blog post / Face Book Communities etc.
Operationally-focused vs. people/community-focused In Operationally-focused:- Managing customer information *& In community-focused :- social CRM is all about people and community
So if you’re turning to CRM to help bring on new customers, you’ll have to go beyond traditional CRM focuses by integrating social media infused.