NetCore Solutions: Innovations in Mobile Data and Enterprise Mailing Mobile Data
Started in 2005
Focus on Consumers and Enterprises in India
Direct to Consumer; Media on Mobile + VAS Operator
Based on SMS
#1 in India in SMS Subscriptions and Mobile Marketing
MyToday Brand
Enterprise Mailing
Started in 1998
Focus on SMEs in India and Emerging Markets
Email as “Heartbeat” of the Enterprise
Based on Linux
#3 in India in Mailing after Microsoft (Exchange) and IBM (Notes)
Emergic Brand
NetCore’s Senior Management Team combines Experience with Diversity
Rajesh Jain, Founder & MD
Founder, IndiaWorld (acquired by Sify in Nov 1999 for $115 million)
Co-Founder, Novatium and Rajshri Media; Investor in 12 cos.
Abhijit Saxena, CEO
Over 14 years of experience in the media and digital industries
CEO, Digital Media Convergence Ltd. (Zee subsidiary)
President, Zee TV
Girish Nair, COO
Over 16 years of experience in senior management positions at Consilium, Intel, Webvan, Siebel
Kalpit Jain, Head – Mailing Business
Rohit Kaul, Head – Ad Sales
Leena Chandran-Wadia, Head –Enterprise Mobility
GP Pathak, Head – Feet-on-Street
Archana Chitlangia, Head-Finance
Atanu Dey, Economist
R Ramaraj, Board Advisor
Mobile Data Business
NetCore is using SMS Subscriptions to build Audience and Monetisation Text Search : Internet :: SMS Subscriptions : Mobile MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758
50 SMS channels
3.7 million subscribers
11 million subscriptions
13 million SMS daily
Made-for-Mobile Portals
Nielsen Study
Avg. Subs. Age is 25 yrs
84% get info first from MyToday
75% read every SMS
40% forward SMS
43% have seen Ads
30% of them have responded to Ads
Media on Mobile
NetCore is creating Multi-Monetisation of its Mobile Audience and Platform Audience Monetisation
Ads (250+ campaigns)
Leads
Paid Channels
Platform Monetisation
Enterprises (Invertising)
Operators
Publishers
MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.
Enterprise Mailing Business
NetCore is a market leader in Enterprise Mailing and Security
Emergic MailServ
Linux-based Mailing & Security Software
100K users (mailboxes) spread over 1000+ installations
Emergic CleanMail
Hosted Anti-Spam & Anti-Virus
200K users over 2000 domains
CheckMark Certification from Westcoast Labs
Emergic FlexiMail
Hosted Mail Management
New Mailing Products
Emergic ClusterSuite
Emergic Archiva
Emergic Email2SMS
Number of Users (in Enterprise) Number of Customers 0 - 99 1200 100 - 249 350 250 - 499 200 500 - 999 150 > 1000 100
Future Vision Enterprise IT Operator Mobile VAS / Computing Operator
Enterprise IT Operator
Computing
Desktop Network Computer
Connectivity / Communications
DSL
Fixed-Mobile Convergence
Server Infra and Apps
OS, Desktop Apps
Collaboration Apps / Document Sharing
Business Apps: Accounting / CRM
Cloud Services
VPN; Backup
Remote Desktops (Windows / Linux)
Video Conferencing
Mobilising Apps – Email, CRM, SFA…
Integration of Mobility into Business Processes (eg. Email2SMS, Alerts)
Mobile Marketing
Mobile Presence
Ads, Leads, Transactions
AppStore (for ISVs)
Mobile VAS Operator
Advertising
Mass
Targeted (based on Profile)
Location
On SMS, Portal, Voice, Video
Invertising
Lead Generation
Transactions (mCommerce)
Email2SMS
Premium Paid Subscriptions
Mobile TV
Mobile Broadband Consumers “ Mobile as Magic Lamp”; VAS Operator and Consumer Data MVNO (mGenie) Computing, Education and Entertainment – as a Utility Enterprises Enterprise Data MVNO Software-as-a-Service; IT Operator
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