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DOZ GetGlue Sticker Campaign
 

DOZ GetGlue Sticker Campaign

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    DOZ GetGlue Sticker Campaign DOZ GetGlue Sticker Campaign Presentation Transcript

    • Sticker Campaign
    • What is GetGlue?
      A leading social network for entertainment.
      Named by Mashable as one of the six promising new companies of 2010.
      Selected by Fast Company among Top 10 most innovative companies in video.
      Called “Foursquare of Entertainment” by INC Magazine.
      Users “check-in” (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
    • What is GetGlue?
    • What are Stickers?
      They’re a cool way for you to display to other glue-ers what kinds of entertainment you like.
      Some stickers can only be unlocked by checking in on a specific day or during a specific time.
      Stickers can be unlocked via the website and mobile apps.
    • What are Stickers?
      Actual mailed stickers
    • Sticker Examples
      Coming soon, Opening Weekend, Box office
      Opening Weekend
      Released Friday-Sunday of opening weekend
      -
      Check into Bridesmaids between may 13th-15th
      Coming Soon
      Released anytime before opening date
      -
      Check into Bridesmaids before may 13th
      Box Office
      Released Monday after opening weekend
      -
      Check into Bridesmaids after
      may 15th
    • Sticker Examples
      Weekly/Daily Character Stickers
      Smurfette
      Check into The Smurfs between july 23rd-29th
      Grouchy Smurf
      Check into The Smurfs on
      july 24th
      Grouchy Smurf
      Check into The Smurfs on
      july 25th
      Clumsy Smurf
      Check into The Smurfs on
      july 26th
      Papa Smurf
      Check into The Smurfs on
      july 27th
      Gutsy Smurf
      Check into The Smurfs on
      july 28th
      Opening Weekend
      Check into The Smurfs
      july 29th-31st
      Opening Weekend
      Check into The Smurfs Aug. 1st or after
    • Dorothy of Oz Stickers