Ashley Patterson NMDLFall2010 Final Presentation

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Final presentation of an HBO Social Media Marketing Strategy Proposal for ADV 492 Fall2010

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Ashley Patterson NMDLFall2010 Final Presentation

  1. 1. Social Media Marketing Strategy Proposal MSU New Media Driver’s License Fall 2010 Photo courtesy of: Cyber Theater
  2. 2.  The Home Box Office  An American premium cable television network  18 Slogans later – We come full circle ◦ First Slogan  1972-1975: “This is HBO, the Home Box Office” ◦ Current Slogans  2009-present: “It’s More Than You Imagined. It’s HBO”  2010-present: “This is HBO”
  3. 3.  Great first page on Google ◦ Includes main website, Twitter, and YouTube Photo courtesy of: Ashley Patterson (via HBO Google page
  4. 4.  Low ratings ◦ Current shows not mentioned in Top 25 ◦ Niche-oriented market Photo courtesy of: Ashley Patterson (via TV By The Numbers)
  5. 5.  HBO’s current Twitter account has flaws  Promotions and Contests needed
  6. 6.  HBO does not currently have a blog site.  Followers can comment and create discussion  Allow employees to create posts
  7. 7.  iTunes Application  Email Marketing
  8. 8. Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses
  9. 9. Budget Burst in online marketing Shows’ season premieres Continuous updates throughout season Burst in online marketing Shows’ season finale Timeline
  10. 10.  There is more to an online marketing campaign than just the essential Twitter and Facebook updates  Having a niche-oriented market is great, but it’s important to also get high rating numbers

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