Your SlideShare is downloading. ×
0
Social Media Marketing
Strategy Proposal
MSU New Media
Driver’s License
Fall 2010 Photo courtesy of: Cyber Theater
 The Home Box Office
 An American premium cable television
network
 18 Slogans later – We come full circle
◦ First Slog...
 Great first page on
Google
◦ Includes main website,
Twitter, and YouTube
Photo courtesy of: Ashley Patterson (via HBO Go...
 Low ratings
◦ Current shows not
mentioned in Top 25
◦ Niche-oriented market
Photo courtesy of: Ashley Patterson
(via TV ...
 HBO’s current Twitter account has flaws
 Promotions and Contests needed
 HBO does not currently have a blog site.
 Followers can comment
and create discussion
 Allow employees to create posts
 iTunes Application
 Email Marketing
Increase in
subscription
purchases
Television rating
increases
Increase in
Twitter, Facebook,
and YouTube
Use of Google
An...
Budget
Burst in
online
marketing
Shows’
season
premieres
Continuous
updates
throughout
season
Burst in
online
marketing
Sh...
 There is more to an online marketing
campaign than just the essential Twitter and
Facebook updates
 Having a niche-orie...
Upcoming SlideShare
Loading in...5
×

Ashley Patterson NMDLFall2010 Final Presentation

1,393

Published on

Final presentation of an HBO Social Media Marketing Strategy Proposal for ADV 492 Fall2010

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,393
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Ashley Patterson NMDLFall2010 Final Presentation"

  1. 1. Social Media Marketing Strategy Proposal MSU New Media Driver’s License Fall 2010 Photo courtesy of: Cyber Theater
  2. 2.  The Home Box Office  An American premium cable television network  18 Slogans later – We come full circle ◦ First Slogan  1972-1975: “This is HBO, the Home Box Office” ◦ Current Slogans  2009-present: “It’s More Than You Imagined. It’s HBO”  2010-present: “This is HBO”
  3. 3.  Great first page on Google ◦ Includes main website, Twitter, and YouTube Photo courtesy of: Ashley Patterson (via HBO Google page
  4. 4.  Low ratings ◦ Current shows not mentioned in Top 25 ◦ Niche-oriented market Photo courtesy of: Ashley Patterson (via TV By The Numbers)
  5. 5.  HBO’s current Twitter account has flaws  Promotions and Contests needed
  6. 6.  HBO does not currently have a blog site.  Followers can comment and create discussion  Allow employees to create posts
  7. 7.  iTunes Application  Email Marketing
  8. 8. Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses
  9. 9. Budget Burst in online marketing Shows’ season premieres Continuous updates throughout season Burst in online marketing Shows’ season finale Timeline
  10. 10.  There is more to an online marketing campaign than just the essential Twitter and Facebook updates  Having a niche-oriented market is great, but it’s important to also get high rating numbers
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×