There is a lot to be done to increase and manage your Web Presence, even if you only have a corporate controlled (agent page) or no website at all. Definitely applies to career minded professionals as well...
SEO For REALTORS®
Exploring Options for Marketing
on the Web
Why you should care!
The Internet is now the primary research tool for
Americans making real estate decisions.
55% of consumers find Realtors and mortgage
75% of purchasing and refinance decisions are
researched and evaluated online.
Do those customers see your website? Why not?
SEO: Search Engine Optimization
Organic – democratic nature of the web
Work and effort
PPC: Pay Per Click
Paid ad placement
Ads not shown when $ runs out
How Search Rankings Work
Whitehat vs. Blackhat
Everything is related...
even the search engines!
How do they know Who's Who? Each website's
How do they decide Who's Best?
Each Link into the website is considered a
Where can I find some of these magical, authoritative
...and many more!
Social Networking Links
Where else can I generate links?
Your own industry and community affiliations
...and don't forget to check for 'missed opportunities'.
LinkedIn: for Profressionals
Is your Company Website linked?
From your profile. No? Do it now!
From other employee's profiles.
Finding the decision-makers.
Reputation and referrals.
Become an Expert.
Enhance Search Engine
Facebook for Business
Create a Page for your business
Enhanced Wall (dynamic content).
Info tab (static information).
What it is
Why we love it
Why we hate it
Help Your Neighbors
Stand out from the crowd online by working
with these local providers:
AdPropel.com – Simplify your PPC campaigns; $75 free account to
CanvasMedia.com – add video to your listings/website.
RanchoCordovaPost.com – write for and/or advertise with local online
Watch out for...
Anyone who “guarantees #1”.
Trying to “trick” the search engines.
Losing site of your goals.
Poor keyword choice.
Paying for placement without optimizing.
For additional information:
(916) 716-8361 • firstname.lastname@example.org