Social Networking for
Business: Why, How,
And What Next?
Rancho Cordova Chamber of Commerce
July 1, 2009
Will social media help my business?
• Generate Exposure
• Increased traffic/subscribers/opt-in
• New partnerships
• Higher Rankings
• Qualified leads
• Reduced marketing expense
• Helped close business
Will it really help my business?
• Brand Reputation
• Brand Awareness
• Search Engine Rankings
• Internal Communications
• Online Sales
How much time do I have to spend?
• Social Media does take a significant amount of time
• Not a get-rich-in-a-day way of marketing.
• Don't try to do it all!
Don't be a Taker, be a Giver.
Social networks are about
sharing; give give give!
Dialogues may create new niche
networks; don't overlook
message boards, online group
Social response can transform
Search Engine Results; don't
forget to assess social content in
important keyword searches.
Don't disregard the negatives.
Consider the big 3 social media sites.
This presentation will focus on just 3 Social Media
sites: Facebook, LinkedIn, and Twitter. But there
are many other Social Media and blogging sites
available to spread your marketing message!
Facebook for Business – Tools
Create a Page for your business!
• Enhanced Wall (dynamic content).
• Info tab (static information).
• Discussion Boards.
• Photos, Videos.
• Events. Additional Tools:
Twitter: Micro-blogging for Business
What can I say in 140 characters?
Company Twitter account.
Bookmark great content.
Who do I follow?
twellow.com – find people in your industry.
Mining Twitter for leads – advanced search
Twitter as a Help Desk
LinkedIn: Built for Professionals
Is your Company Website linked?
From your profile. No? Do it now!
From other employee's profiles.
Finding the decision-makers.
Reputation and referrals.
Become an Expert.
Enhance Search Engine results.
“I saw it on the Internet; it must be true!”
CNN reports false 'citizen journalism' story – Apple Inc. stocks plunge.
Lesson: Check Sources!
Wal-Mart launches 'The Hub', a Social Network for kids – parents
informed of sign-up; third party screened all content; no options to
Private Message or email.
Lesson: Understand user expectations.
Blog author causes stir with Tweet, “Sources say Elizabeth Ames
Jones to withdraw from Senate race” - sets off Re-Tweets, comments,
Lesson: Check Sources!
Tracking the Numbers.
Measuring ROI for Social Media marketing efforts can
be challenging. Here are some quantitative tools:
Website metrics – try the free tool Google Analytics.
Visits: unique, return, frequency.
Pages visited: popular, bounce.
Leads, sales generated.
Search Engine rank.
Company name, nicknames.
Tracking the Numbers (2)
Engagement – When you post on your blog (or other service) how
many comments are you getting?
RSS (Really Simple Syndication); newsletter subscribers – How
many people think your material is good enough to want more, on a
How many followers do you have?
Number of RTs - how many are re-tweeting your posts?
Number of DMs - how many are interested enough to direct message you?
How many people are Fans of your page?
Of your Fans, how many are actively engaged – listening & talking?
Where to next?
Your business is Linked-In, Face-booked, and all a-Twitter...
Consider these next websites for additional resources...
Is your business part of a particular niche market?
You'll find other professionals, enthusiasts, and
consumers of your product or service on social media
sites targeting this audience.
NICHE WEBSITE DESCRIPTION
Tech pixelgroovy.com User-powered tutorial directory.
Senior theseniorlist.com Consumer reviews and providers of senior
Small Biz littleengine.com
Social Media and Bookmarking Sites
Your business probably creates more media than you think,
photos (professional and snapshots) and videos (tutorial and
advertising) can all be uploaded on social media sites.
Bonus: these postings can all drive traffic to your website!
Now that you've posted your media, drive even more
traffic to your website by adding it to one of the Social
For additional information:
(916) 716-8361 • email@example.com