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Latino bloggerscompensationsurvey webinar2

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  • Types of Bloggers – Other Green Genealogy/Culture Humor Author Empowerment Savings/Frugal Education Food Arts & Culture Travel
  • Digg, Tumblr, Stumbleupon
  • Creative outlet, find a job, share knowledge
  • It is an individual choice, depends on circumstances
  • Transcript

    • 1. Meet the Mamis: A Roundtable with the Nation’s Leading ‘Mami Bloggers’ October 13 th , 2010 A Free Webinar from the Hispanic Social Media Insights Series by
    • 2. Latino Bloggers Compensation Survey Jennifer Salazar Hutcheson, Blogger/Social Media Consultant, Mami 2 Mommy
    • 3. Demographics – Age
    • 4. Demographics – Country of Birth
    • 5. Demographics
      • Children
      • 19 respondents had no children
      • 22 had 1 child
      • 19 had 2 children
      • 10 had 3 children
      • 3 had 4 children
      • Race/Ethnicty
      • Hispanic
      • Latina
      • Mexican-American
      • Puerto-Rican
      • Caucasian
      • Mixed
    • 6.
      • States Represented
      • California
      • Florida
      • Illinois
      • Indiana
      • Massachusetts
      • New Jersey
      • New York
      • North Carolina
      • Texas
      • Virginia
      • Washington
      Demographics
      • Employment Status ranged from
      • Self-employed
      • Mompreneurs
      • Work-at-home moms
      • Full-time employed
      • Stay-at-home moms
      • Student
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    • 16. What statement most reflects your opinion about ad networks, like Google AdSense, posting ads on your blog?
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    • 26. “ As bloggers, we are given access to press events without the compensation other journalists get from their sponsoring employer. I hate being asked to publish press releases without compensation.” “ I charge more for a creative post, and prefer those to generic content. I will rarely post a press release.” “ PR agencies need to really investigate bloggers before they approach them to be sure their product is a good fit with that blogger's readers. Some of us have a VERY SPECIFIC niche and will not promote products that do not relate to our blogs.” “ How could you charge anything without knowing how many Twitter followers or daily readers etc - better to ask how much for a sponsored tweet per 100 followers or based on Klout score (or other metric) and the same goes for a press release or sponsored post - additionally what is the quality or demographic of the followers/readers - 1000 followers is worth different amount to different brands.”
    • 27. Latino Bloggers Compensation Survey A Free Webinar from the Hispanic Social Media Insights Series by

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