THE TRAINING FOR THEPUBLISHING INDUSTRY IN FRANCE  Presentation by the students of the Specialised Master       « Manageme...
CONTENTSA SUCCESSFUL PARTNERSHIPTHE TRAINING PROGRAMSEMINARS ABROAD25 STUDENTS, 25 PROFILESCOURSE MODULESA GATEWAY TOMANAG...
ASFORED                            ESCP EUROPEThe French publishing training        The worlds first businesscenter        ...
THE PARIS CAMPUS
THE TRAINING PROGRAM•A  full-time high level training in management for the publishing industry    postgraduate students w...
THE TRAINING PROGRAM        A program strongly tied to the publishing profession• Seven months of academic and technical c...
SEMINARS ABROADSharing perspectives with publishers around the globe    Quebec                  Milan            Beijing  ...
DIFFERENT BACKGROUNDS,      SAME PASSION      25 students, 25 profiles
COURSE MODULESA complete program, adapted to the latest market evolutions        Publishing strategy                     E...
COURSE MODULESA complete program, adapted to the latest market evolutions              Marketing                        Ar...
A GATEWAY TO MANAGEMENT                   POSITIONS•   What did they become ?    Guillaume Dervieux (1992) : Managing dire...
THANK YOUFOR YOUR ATTENTION
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Présentation de la formation à l'édition en France

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Une présentation de la formation à l'édition en France par les étudiants de la promotion 2013 du mastère spécialisé Management de l'édition. Les étudiants ont présenté leur formation à Seagull School of Publishing, à l'occasion de leur voyage d'étude à New Delhi.

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Présentation de la formation à l'édition en France

  1. 1. THE TRAINING FOR THEPUBLISHING INDUSTRY IN FRANCE Presentation by the students of the Specialised Master « Management for the Publishing industry »
  2. 2. CONTENTSA SUCCESSFUL PARTNERSHIPTHE TRAINING PROGRAMSEMINARS ABROAD25 STUDENTS, 25 PROFILESCOURSE MODULESA GATEWAY TOMANAGEMENT POSITIONS
  3. 3. ASFORED ESCP EUROPEThe French publishing training The worlds first businesscenter school (est.1819)Since 1972, the training center has A solid insight into businessbeen the reference for publishingprofessionals A general perspective on management issuesEach year, more than2 000 professionals are trained A true European identity : campuses in Paris, London,High-tech equipment Berlin, Madrid, and TurinA staff of tutors with hightechnical expertise A SUCCESSFUL PARTNERSHIP
  4. 4. THE PARIS CAMPUS
  5. 5. THE TRAINING PROGRAM•A full-time high level training in management for the publishing industry postgraduate students who wish to acquire a professional• For expertise•A demanding selection process: 20 to 25 applicants with different backgrounds are accepted every year•A cross-disciplinary program: cultural, legal, economic, graphic, technical, advertising, sales and international aspects• Each year, a leader of a prestigious publishing house mentors the students: Antoine Gallimard (Gallimard), Arnaud Nourry (Hachette), Teresa Cremisi (Flammarion), Claude Cherki (Le Seuil), Francis Esménard (Albin Michel)…
  6. 6. THE TRAINING PROGRAM A program strongly tied to the publishing profession• Seven months of academic and technical courses by top faculty members and professionals•A several month work experience in the publishing field• Regular conferences with publishing experts concerning the latest trends (digital issues, co-publishing, sales management…)• Thefinal professional thesis tackles a relevant issue or develops a project linked to the students work experience• Opportunities to meet professionals around the globe: Asfored’s 40th anniversary, book fairs (Paris, New Dehli…)
  7. 7. SEMINARS ABROADSharing perspectives with publishers around the globe Quebec Milan Beijing Madrid New Delhi
  8. 8. DIFFERENT BACKGROUNDS, SAME PASSION 25 students, 25 profiles
  9. 9. COURSE MODULESA complete program, adapted to the latest market evolutions Publishing strategy Environment & markets The publishing project : from idea to Issues and prospects in publishing execution Financial environment Digital publishing : context, challenges The publishing process and development issues Sales and distribution Proofreading and copy editing Co-publishing and business partnerships Financial control & publishing business models Production Purchasing strategy Accounting Specification requirements for Production control prepress, press and postpress Financial control Budget building Digital business models Digital publishing : process and techniques
  10. 10. COURSE MODULESA complete program, adapted to the latest market evolutions Marketing Artistic management Marketing in the publishing industry Brief and mock-ups Marketing mix Text and graphics Market studies Typography Offer strategy The role of illustrations Sales pitch Professional softwares packages and tools Cover design Communication plan on line/off line Publishing legislation Personal development Publishing contract Management techniques Use of intellectual property rights Résumé workshops Risks and challenges of the internet Job interview simulations Iconography legal aspects English in the publishing world
  11. 11. A GATEWAY TO MANAGEMENT POSITIONS• What did they become ? Guillaume Dervieux (1992) : Managing director & vice-president - Editions Albin Michel Geoffroy Pelletier (1993) : Managing director - Société des gens de lettres de France Julien Donadille (2002) : Cultural attaché - French Embassy in Rome Camille Mofidi (2004) : Project manager - Syndicat national de l’édition Emmanuelle Henry (2006) : Content Acquisition Manager, Analyst - Amazon Vincent Piccolo (2007) : Digital development manager - La Martinière group Florent Souillot (2009) : Digital Development - Flammarion Group 60% work in editorial departments 20% work in marketing 10% are sales managers 10% work in foreign rights
  12. 12. THANK YOUFOR YOUR ATTENTION

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