@maheshmurthy
@pinstorm
Real-time marketing
with Twitter.
Managing airspace.

@maheshmurthy
@pinstorm
@pinstorm is a
digital ad firm with
offices in India, S E
Asia and Europe.

@maheshmurthy
@pinstorm
9 tips on real-time marketing
using Twitter.

@maheshmurthy
@pinstorm
1. A marketer’s job is
increasingly like that of an air
traffic controller.

@maheshmurthy
@pinstorm
2. You need extreme long-
range radar. Not Google
Alerts.

@maheshmurthy
@pinstorm
3. There are more UFOs than
you think. For 1 client, >2,500 a
day

@maheshmurthy
@pinstorm
4. You need a fast IFF mechanism.
>80% of mentions are unremarkable

@maheshmurthy
@pinstorm
5. You need an attack, interception
and authorization mechanism. < 24
hrs.

@maheshmurthy
@pinstorm
6. It’s not about character of Tweeter.
But that of the brand. Training needed.

@maheshmurthy
@pinstorm
7. You need to track deployment and
‘prove the kill’. For financial reporting.

@maheshmurthy
@pinstorm
8. Track the ‘disarmament’. Close the
case, each case. Integrate with
phone.

@maheshmurthy
@pinstorm
9. Some firms can build their own
ATC. But most marketers shouldn’t.

@maheshmurthy
@pinstorm
Thank you – glad to share your
airspace!