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4. What is Marketing?
The action or business of promoting and selling
products or services, including market research and
advertising.

5. What is Digital Marketing?
Digital marketing is an umbrella term for the
targeted, measurable, and interactive marketing of
products or services using digital technologies to
reach and convert leads into customers and retain
them.

6. The key objective is to promote brands, build
preference, engage with customers and increase sales
through various digital marketing techniques.

7. It is embodied by an extensive selection of service,
product, and brand marketing tactics, which mainly
use the Internet as a core promotional medium.

8. Digital
Marketing
SEO
SEM/PPC
Social
Media
Marketing
Email
marketing

15. Advance Digital Marketing
Training

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84. Advance
Digital Marketing Course
Search Engine Optimization

85. What is Search Engine:
A web search engine is a software system that is designed
to search for information on the World Wide Web.
The search results are generally presented in a line of results
often referred to as search engine results pages
(SERPs).
The information may be a mix of web pages, images, and other
types of files.

88. •SEO Process
–Keyword Research [Analytical]
–Competition Analysis [Analytical]
–On page Optimization [Technical]
–Off page Optimization [Technical]

91. Why we need SEO ?
•93% of the users look for information on SE.
•82% of the people click on Organic Results.
•Helps us to show as an Authority in market.
•Generate Free targeted traffic to our website.
•Helps us to generate high leads and sales.

92. Search Engine Components
•Every search engine is based on following components.
–Crawler
–Indexer
–Algorithms
–Results Page
–Spam Fighting Algorithms

94. Crawler [Spider, Robot, Bot]
•This component helps the search engines collect the data
from internet
•A new site is discovered by crawler if
–Website owner submits the site to search engine
manually
–Anyone submits the site to any public website
•Last Crawl Date:
–cache:www.website.com

95. Indexer
•This component categorizes the data collected by crawler
and stores in different databases based on content of the
pages.
•Indexer can reject the data based on certain factors like
duplicate, malware, empty pages etc.
•Total pages in Google Index from given domain
–site:www.website.com

96. Generally there are three basic components
of a search engine as listed below:
•Web Crawler
•Database
•Search Interfaces

97. Search Engine Working
•Web crawler, database and the search interface are the
major components of a search engine that actually make
search engine to work.
•Search engines make use of Boolean expression AND, OR,
NOT to restrict and widen the results of a search.

98. Following are the steps that are performed by the
search engine:
•The search engine looks for the keyword in the index for
predefined database instead of going directly to the web to
search for the keyword.
•It then uses software to search for the information in the
database. This software component is known as web
crawler.
•Once web crawler finds the pages, the search engine then
shows the relevant web pages as a result. These retrieved
web pages generally include title of page, size of text

99. Search Engine Processing
•Indexing Process
•Indexing process comprises of the following three
tasks:
•Text acquisition
•Text transformation
•Index creation

100. TEXT ACQUISITION
It identifies and stores documents for indexing.
TEXT TRANSFORMATION
It transforms document into index terms or features.
INDEX CREATION
It takes index terms created by text transformations and

101. Query Process
Query process comprises of the following three
tasks:
User interaction
Ranking
Evaluation

102. USER INTERACTION
It supports creation and refinement of user query and
displays the results.
RANKING
It uses query and indexes to create ranked list of
documents.
EVALUATION
It monitors and measures the effectiveness and efficiency.