Citizens, Community And Social Media Lessons, Cases And More Lessons By Joseph Peters

Ci#zens, Community and Social Media Lessons, Cases, and More Lessons Joseph Peters jpeters@ascentum.com 1

What is social media? •  Online tools and pla>orms that facilitate decentralized content crea#on, social interac#ons and community development. •  Also referred to as Web 2.0 2

How is it diﬀerent? •  ShiH in thinking from masses accessing content to masses creaKng content online. •  Content: text, photos, videos, tweets, blogs •  ShiH from visitor to community •  Honda Story 3

We’re similar but diﬀerent •  Americans like football, MySpace, and text messaging. •  Canadians like hockey, Facebook, and playing the loSery. •  And both just can’t get enough of the Internet. •  Ipsos study from September 2009 on the habits of 18-‐34 year olds. 4

Two Documents – Hot oﬀ the Press www.ascentum.com 5

10 QuesKons To Answer 1.  What do you want to 6.  What types of data are know? you looking to collect? 2.  What is your 7.  What are your commitment to your Kmelines? parKcipants? 8.  What resources are 3.  Who needs to available to support parKcipate? the process? 4.  How hot is the issue? 9.  How can parKcipants 5.  What type of stay involved? contribuKon are you 10. Which online tools looking for? should you use? 6

Quick Stat: The number of active Facebook accounts in Canada and the United States. 8

Online | TradiKonal vs. Social 9

TradiKonal Formula Website Real Time Q Choicebook & A TradiKonal Small Group Story Dialogue Sharing Idea Sharing 10

Social Media Mix Facebook Wordle TwiSer Widgets Social Blogs Media Flickr Wikis YouTube 11

Old and New Both Work 21

Future | Social | Community 22

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Citizens, Community And Social Media Lessons, Cases And More Lessons By Joseph Peters

by Ascentum on Nov 12, 2009

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Citizens, Community And Social Media Lessons, Cases And More Lessons By Joseph Peters — Presentation Transcript