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Personnal branding by D.D. Asanka indrajith

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  • 1. By D.D. Asanka Indrajith Undergraduate - University of Moratuwa 03/08/2010
  • 2.
    • DO YOU KNOW ABOUT THE COLA WAR???
  • 3.  
  • 4. Coca cola vs. Pepsi
    • Diet Coke vs. Diet Pepsi in Blind Taste Test
    • 􀁺 Prefer Pepsi Sample 51%
    • 􀁺 Prefer Coke 47%
    • 􀁺 No preference 2%
  • 5. Product Vs. Brand
    • Diet Coke vs. Diet Pepsi in Identified Taste Test (brand names revealed)
    • 􀁺 Prefer Pepsi Sample 23%
    • 􀁺 Prefer Coke 65%
    • 􀁺 No Preference 12%
  • 6. THE POWER OF
  • 7. What is a Brand???
    • “ A brand is a distinguishing name or symbol intended to identify goods or services of a seller and to differentiate those goods or services from competitors.”
    • Clyde C. Tuggle
    • Coca-Cola, Senior Vice President
    • Worldwide Public Affairs & Communications
  • 8. Brand is simply…
    • A name, term, sign, symbol, or design (or some combination thereof) used to identify the products of one firm and to differentiate them from competitive offerings.
  • 9. Purpose of Branding
    • Create in the mind of the prospect the PERCEPTION that there’s no other product or service quite like this
    • Branded One
  • 10. Most Valuable Global Brands Coca Cola $ 36 Billion Nescafe $ 11 Billion Kodak $ 10 Billion Microsoft $ 9.8 Billion Budweiser $ 9.7 Billion Kellogg's $ 9.3 Billion Motorola $ 9.2 Billion Gillette $ 8.2 Billion Bacardi $ 7.1 Billion Marlboro $ 33 Billion
  • 11.  
  • 12. What is a Personal Brand?
    • Personal branding is the process of how we market ourselves to others. 
    • Your Self Impression = How People Perceive You
  • 13. Branding Yourself
    • Branding yourself is not about getting an employer to choose you over your competition .
    • It is about getting the employer to see you as the only solution to their problem
    • Your personal brand can help propel your professional life
  • 14. why personal branding???
    • Donald Trump
    • Michael Jordan
    • Barrack Obama
    • Martha Stewart
  • 15. Basic steps of branding yourself
    • Self reflection
  • 16. Basic steps of branding yourself…
    • Identify Target audience
  • 17. Basic steps of branding yourself…
    • Prepare a Marketing strategy
  • 18. Basic steps of branding yourself…
    • Communicate your personnel brand
  • 19. Social Media
  • 20.  
  • 21.
    • ME.Inc