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Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
Asaads PP Presnetation
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Asaads PP Presnetation


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    • 1. 2021: The Future of Communications Technology
    • 2. Communications in the Future
      • The evolution of communications devices will be a convergence of devices, much like we have already seen with the advent of SmartPhones
      • Strategists are already considering what communication devices will be like in the future:
        • Decrease in cost of communications devices
        • Increase in communication abilities of devices
        • More efficient in terms of batteries
        • More convenient for users to negotiate
        • Derene, 2005
    • 3. Diffusion of Innovations
      • Everett Rogers (1995)
        • Believed that people adopt a technology if they believe it will enhance their utility
        • Advanced the idea of diffusion of technology through society
        • Proposed that technology is adopted by majority after it is accepted by 15-25% of the population
        • (Orr, 2003)
      • Technologies that are present in 10 years will be those that:
        • Allow users the most freedom
        • Are inexpensive
        • Can be easily used by everyone
        • Can be used everywhere
        • Enhance personal communication experience
    • 4. Communications of Today and Tomorrow
      • These type of technologies will likely be expanded upon in the future:
        • BlueTooth technology: Allows people to talk on the phone while they go about their daily routine; is widely available today
        • Texting: This technology will most likely continue to be expanded upon in the future because it allows people to communicate at all times, privately and at their own leisure
    • 5. Interactive Media and Critical Mass
      • In 2021 A.D., people will be communicating with even larger groups of people
        • PDA's and SmartPhones combined with social media such as Twitter and Facebook have reached a critical mass of users
        • A majority of people communicate through these outlets and will continue doing so into the future
    • 6. Critical Mass Theory and Social Media
      • The rise of social media is related to critical mass:
        • Widespread use has allowed universal access
        • Social media is inexpensive (mostly free) so everyone, independent of income and social standing, can participate
      • Social media entails “Reciprocal Interdependence”:
        • Earlier users are influenced by later users and vice versa (Markus, 1987)
        • Social media and communication will continue to evolve in the future
    • 7. Uses and Gratification Theory
      • Social Media will continue to dominate the communication field in 2021 because it:
        • Satisfies social and psychological needs (Ruggiero, 2000)
        • Users can choose the level to which they wish to communicate
        • For example, users can simply read the posts of other users or respond to them; the level of interaction they wish to participate in is theirs
    • 8. The Internet and the Cloud
      • In 2021, the Internet will continue to play a critical role in communications technology
      • The Internet and the advent of Cloud Computing has radically changed the field of communications technology
      • VoIP allows users to communicate with their phones, cell phones and computers from anywhere Internet service is available
    • 9. Social Learning Theory and the Evolution of Communication
      • “ People learn by observing the behavior of other and the outcome of those behaviors” (Ormrod, 1999)
      • People learn about communication technologies from their peers and the media
      • Watching these types of interactions creates a desire in others for similar experiences
      • Thus, the evolution of communication continues
    • 10. References Derene, G. (October 25, 2005) Coolest Communication Devices of the Future. Forbes Online Retrieved December 11, 2011 from Markus, M.L. (October 1987) Toward a “Critical Mass” Theory of Interactive Media. Communication Research 14(5), 491-511. Print. Ormond, J.E. (1999) Social Learning Theory . Human Learning, 3 rd Edition. Upper Saddle River, NJ: Prentice-Hall. Orr, G. (March 18, 2003) Diffusion of Innovations. Standford University Online . Retrieved December 11, 2011 from Ruggiero, T.E. (2003) Uses and Gratifications Theory in the 21 st Century. Mass Communication and Society 3(1), 3-37. Print.