Asaads PP Presnetation

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  • Asaads PP Presnetation

    1. 1. 2021: The Future of Communications Technology
    2. 2. Communications in the Future <ul><li>The evolution of communications devices will be a convergence of devices, much like we have already seen with the advent of SmartPhones </li></ul><ul><li>Strategists are already considering what communication devices will be like in the future: </li></ul><ul><ul><li>Decrease in cost of communications devices </li></ul></ul><ul><ul><li>Increase in communication abilities of devices </li></ul></ul><ul><ul><li>More efficient in terms of batteries </li></ul></ul><ul><ul><li>More convenient for users to negotiate </li></ul></ul><ul><ul><li>Derene, 2005 </li></ul></ul>
    3. 3. Diffusion of Innovations <ul><li>Everett Rogers (1995) </li></ul><ul><ul><li>Believed that people adopt a technology if they believe it will enhance their utility </li></ul></ul><ul><ul><li>Advanced the idea of diffusion of technology through society </li></ul></ul><ul><ul><li>Proposed that technology is adopted by majority after it is accepted by 15-25% of the population </li></ul></ul><ul><ul><li>(Orr, 2003) </li></ul></ul><ul><li>Technologies that are present in 10 years will be those that: </li></ul><ul><ul><li>Allow users the most freedom </li></ul></ul><ul><ul><li>Are inexpensive </li></ul></ul><ul><ul><li>Can be easily used by everyone </li></ul></ul><ul><ul><li>Can be used everywhere </li></ul></ul><ul><ul><li>Enhance personal communication experience </li></ul></ul>
    4. 4. Communications of Today and Tomorrow <ul><li>These type of technologies will likely be expanded upon in the future: </li></ul><ul><ul><li>BlueTooth technology: Allows people to talk on the phone while they go about their daily routine; is widely available today </li></ul></ul><ul><ul><li>Texting: This technology will most likely continue to be expanded upon in the future because it allows people to communicate at all times, privately and at their own leisure </li></ul></ul>
    5. 5. Interactive Media and Critical Mass <ul><li>In 2021 A.D., people will be communicating with even larger groups of people </li></ul><ul><ul><li>PDA's and SmartPhones combined with social media such as Twitter and Facebook have reached a critical mass of users </li></ul></ul><ul><ul><li>A majority of people communicate through these outlets and will continue doing so into the future </li></ul></ul>
    6. 6. Critical Mass Theory and Social Media <ul><li>The rise of social media is related to critical mass: </li></ul><ul><ul><li>Widespread use has allowed universal access </li></ul></ul><ul><ul><li>Social media is inexpensive (mostly free) so everyone, independent of income and social standing, can participate </li></ul></ul><ul><li>Social media entails “Reciprocal Interdependence”: </li></ul><ul><ul><li>Earlier users are influenced by later users and vice versa (Markus, 1987) </li></ul></ul><ul><ul><li>Social media and communication will continue to evolve in the future </li></ul></ul>
    7. 7. Uses and Gratification Theory <ul><li>Social Media will continue to dominate the communication field in 2021 because it: </li></ul><ul><ul><li>Satisfies social and psychological needs (Ruggiero, 2000) </li></ul></ul><ul><ul><li>Users can choose the level to which they wish to communicate </li></ul></ul><ul><ul><li>For example, users can simply read the posts of other users or respond to them; the level of interaction they wish to participate in is theirs </li></ul></ul>
    8. 8. The Internet and the Cloud <ul><li>In 2021, the Internet will continue to play a critical role in communications technology </li></ul><ul><li>The Internet and the advent of Cloud Computing has radically changed the field of communications technology </li></ul><ul><li>VoIP allows users to communicate with their phones, cell phones and computers from anywhere Internet service is available </li></ul>
    9. 9. Social Learning Theory and the Evolution of Communication <ul><li>“ People learn by observing the behavior of other and the outcome of those behaviors” (Ormrod, 1999) </li></ul><ul><li>People learn about communication technologies from their peers and the media </li></ul><ul><li>Watching these types of interactions creates a desire in others for similar experiences </li></ul><ul><li>Thus, the evolution of communication continues </li></ul>
    10. 10. References Derene, G. (October 25, 2005) Coolest Communication Devices of the Future. Forbes Online Retrieved December 11, 2011 from http://www.forbes.com/2005/10/20/future-communications-gadgets-cx_gd_1024feat_comm05_ls.html Markus, M.L. (October 1987) Toward a “Critical Mass” Theory of Interactive Media. Communication Research 14(5), 491-511. Print. Ormond, J.E. (1999) Social Learning Theory . Human Learning, 3 rd Edition. Upper Saddle River, NJ: Prentice-Hall. Orr, G. (March 18, 2003) Diffusion of Innovations. Standford University Online . Retrieved December 11, 2011 from http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm Ruggiero, T.E. (2003) Uses and Gratifications Theory in the 21 st Century. Mass Communication and Society 3(1), 3-37. Print.

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