• A photo shoot was arranged with the artists. As a group we took pictures of the artist on the day of our filming of the music video.• These pictures could then be used as part of our artists Digipak.
Explanation for the location of the picture The location for the picture is outside Saint Andrews tower in the golf links estate in west London. One reason why I used this location was to create continuity between the music video and the artists Digipak. The music video contains action set in the golf links estate, by using the same location for the picture (that I will put in the Digipak ) it creates continuity between the music video and album cover.
Explanation for the location of the picture Another reason why I used this location was to allow fans of the artist to identify with him. From my research and personal knowledge of hip hop I know that hip hop artists, such as my artist, often use inner city neglected areas, such as the golf links estate, as locations for their photo shoots. They do this because hip hop fans are often young people who come from inner city neglected areas, therefore by showing that the artist has a personal connection to the types of areas where the fans live it allows the fans to identify with the artist. This identification with the artist can then be used to sell the album to the fans.
Explanation for the costume used in the picture The artist is wearing a hoodie in the picture. Use of hoodies as costume is a genre convention amongst hip hop music as most hip hop artist wear hoodies. This makes the artist seem and look familiar to other hip hop artist and therefore the audience will be more comfortable and familiar around the artist and will be more likely to buy his products such as his album.
Explanation for the costume used in the picture The use of a hoody also creates continuity between the music video and the album Digipak. This is because the artist is wearing the same hoody in the picture, that will be used in the Digipak, as he did in the music video. This creates further links between the music video and the album Digipak and do create continuity.
Explanation for the type of camera shot used in the picture The camera shot I chose to use was a close up. I chose to use a close up to create a greater sense of intimacy between the audience and the artist. As the picture is a close up it allows the audience to see the artists facial expressions and mood clearly and this will make the audience able to emote with the artist and this will make them feel as if they have a closer relationship with the artist. This will make the fans feel as if they have a friendship with the artist and therefore make the fans loyal to the artist. This will therefore increase the likelihood that the fans will buy the artists album as the more loyal they are to him the more likely they are to buy his products, like his album.