Thought beats <br />Firstly you must analyse the lyrics and music. You also need to interpret the music using the verses and chorus of the song.<br />Secondly you need to analyse the tone and voice of the song. <br />Thirdly you need to see if the artist is telling a story in the lyrics of the song. The music video can help tell this story to the audience.<br />
Narrative and performance <br />The music only gives us limited knowledge about the narrative. So the performance by the artist should reinforce the narrative in the music to give the audience a better understanding of the narrative. <br />The narrative also gives the music video coherent repeatability. As the performance and music used together enhance the narrative making it easier for the audience to repeatedly watch these videos. <br />
Relationships between lyrics and visuals<br />Illustrated <br />The music video uses visuals to illustrate the meaning and narrative of the lyrics. <br />Meaning is repeated and constantly shown in the music video. This drums the meaning in to the audiences mind.<br />Amplified <br />Disjuncture <br />The visuals in the music video ignore the lyrical content of the music<br />
Technical aspects<br />The pace of the editing is usually determined by the pace of the song.<br />Cuts between shots normally follow the rhythm of the song. <br />
Intertextual references<br />Sometimes music videos will refer to other media texts within the music video.<br />
Multiple close ups of artist<br />Multiple close ups of the artist are used. This is to create a sense of familiarity between the artist and the audience. This makes the audience feel closer to the artist.<br />
How can I use this information to help me create my music video?<br />This information shows me that my music video should contain frequent close ups of the artist and Intertextual references.<br />It should also use visuals to illustrate or amplify meaning.<br />The pace of my edit should follow the pace of the music.<br />I need to use performance to make the narrative clear for the audience.<br />Cuts should follow the rhythm of the music.<br />
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