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Roadmap to publishing your bestseller

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How to create and publish a best selling book.

How to create and publish a best selling book.

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  • 1. Roadmap to Publishing your Book Arvind Devalia
  • 2. The ultimate dream book video! http://www.youtube.com/watch?v=0iufhFljJkc
  • 3. My journey – how it all started
  • 4. Newspaper column in local paper led to my first book
  • 5. This first book then evolved into my second book
  • 6. This is where the book is today 
  • 7. My 7 Key steps for also getting your book there
  • 8. 1. Get clear about the vision for your book.
    • Why do you want to write it?
    • What type of book will it be?
    • What market are you aiming at?
  • 9. 2. Most important – start writing!!!! There is no such thing as writer’s block Just start writing and write for a set time everyday
  • 10. My XXX Key Steps 3. Hire an Editor No matter how good a writer you are, your book will benefit from expert opinion. Your editor could also connect you with an agent.
  • 11. My XXX Key Steps 4. Design the Book Cover Choose your book title carefully Hire a designer who specialises in book design Check out Ayd Instone http://www.sunmakers.co.uk/
  • 12. Back Cover is the most important
  • 13. Back Cover – another example
  • 14. Back Cover Content
    • 1.Decide price – use multiple currencies
    • 2.Testimonials – send draft to key players
    • 3. ISBN – ideally get your own
    • http://www.isbn.nielsenbook.co.uk
    • 4. Your image
    • 5. Description of book’s USPs – why should anyone buy it?
  • 15. 5. Register Your Book with Neilsen Once you have the ISBN & design sorted, then submit your book to Nielsen http://www.nielsenbookdata.co.uk/ Your book will then show up on Amazon 
  • 16. 6. Decide on your chosen route to publication 3 options:- 1. Find a traditional publisher 2. Print your own copies 3. Print on Demand
  • 17.
    • Traditional Publisher Pros:- - They do the sales and marketing - Handle all editing, printing, delivery - Perhaps upfront fee Cons:- - They own the copyright - They decide the feel, look and distribution - You make lot less £££ - May only market for few months
  • 18. Print your own copies Pros:- - Print as few or as many as you wish - You retain copyright and control of your book - You can easily change design and content - You decide just what you want to do with book Cons:- - You have to do your own marketing - Stockholding and delivery costs - Some Initial investment - Printing quality moderate but getting better
  • 19.
    • Print on Demand (the best option) Pros:- - Zero stockholding and delivery costs - Seamless and zero involvement once set up - You still own the copyright - You can change your book as you wish (with minimal costs) - You make more £££ Cons:- - You are on your own without credibility (initially) - You have to do your own marketing (which is why you are on this seminar!)
  • 20. Print on Demand The best Print on Demand solutions 1. http://www.lulu.com/ 2. https://www.createspace.com/ 3. http://www.lightningsource.com/
  • 21.  
  • 22.  
  • 23.  
  • 24. 7. Set yourself up on Amazon This is the best place to sell your paper books online – the biggest and most popular Get lots of Book Reviews over time
  • 25.  
  • 26. Amazon Author’s page This is your author hub on Amazon – include all your books, blog, profile etc (now also on Amazon.co.uk)
  • 27.  
  • 28. How do you get YOUR book here?!
  • 29. Simple – you just ask!
    • Cold call bookstores
    • (I called over 200 WaterStone’s stores in a week)
    • Offer store readings
    • (I got a national listing with Borders simply by carrying out store readings at a few stores!)
  • 30. Borders Brent Cross
  • 31.  
  • 32.  
  • 33. Some other marketing ideas that worked for me
    • Free offer with book e.g. free coaching offer with first book
    • Bartering e.g. got NLP training course for box of books
    • Reader offers in my newspaper column
  • 34. I have just released the ebook version:- http://www.GettheLifeyouLove.com
  • 35. Viral Video for my PSR Book which was launched in Jan 2009
  • 36. Viral Video – Jan 2009 http://www.youtube.com/watch?v=o5ugfyMaMHY
  • 37. An example of how top authors launch their book http://www.theleaderwhohadnotitle.com/ http://www.youtube.com/watch?v=BA9Qu4-b-M0
  • 38. Good luck! Contact Arvind Devalia [email_address] http://www.ArvindDevalia.com/blog
  • 39. Let’s do the Gratitude Dance! http://www.youtube.com/watch?v=R9z2ELaBVJY