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Roadmap to publishing your bestseller


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How to create and publish a best selling book.

How to create and publish a best selling book.

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  • 1. Roadmap to Publishing your Book Arvind Devalia
  • 2. The ultimate dream book video!
  • 3. My journey – how it all started
  • 4. Newspaper column in local paper led to my first book
  • 5. This first book then evolved into my second book
  • 6. This is where the book is today
  • 7. My 7 Key steps for also getting your book there
  • 8. 1. Get clear about the vision for your book. • Why do you want to write it? • What type of book will it be? • What market are you aiming at?
  • 9. 2. Most important – start writing!!!! There is no such thing as writer’s block Just start writing and write for a set time everyday
  • 10. 3. Hire an Editor No matter how good a writer you are, your book will benefit from expert opinion. Your editor could also connect you with an agent.
  • 11. 4. Design the Book Cover Choose your book title carefully Hire a designer who specialises in book design Check out Ayd Instone
  • 12. Back Cover is the most important
  • 13. Back Cover – another example
  • 14. Back Cover Content 1.Decide price – use multiple currencies 2.Testimonials – send draft to key players 3. ISBN – ideally get your own 4. Your image 5. Description of book’s USPs – why should anyone buy it?
  • 15. 5. Register Your Book with Neilsen Once you have the ISBN & design sorted, then submit your book to Nielsen Your book will then show up on Amazon
  • 16. 6. Decide on your chosen route to publication 3 options:- 1. Find a traditional publisher 2. Print your own copies 3. Print on Demand
  • 17. Traditional Publisher Pros:- - They do the sales and marketing - Handle all editing, printing, delivery - Perhaps upfront fee Cons:- - They own the copyright - They decide the feel, look and distribution - You make lot less £££ - May only market for few months
  • 18. Print your own copies Pros:- - Print as few or as many as you wish - You retain copyright and control of your book - You can easily change design and content - You decide just what you want to do with book Cons:- - You have to do your own marketing - Stockholding and delivery costs - Some Initial investment - Printing quality moderate but getting better
  • 19. Print on Demand (the best option) Pros:- - Zero stockholding and delivery costs - Seamless and zero involvement once set up - You still own the copyright - You can change your book as you wish (with minimal costs) - You make more £££ Cons:- - You are on your own without credibility (initially) - You have to do your own marketing (which is why you are on this seminar!)
  • 20. Print on Demand The best Print on Demand solutions 1. 2. 3.
  • 21. 7. Set yourself up on Amazon This is the best place to sell your paper books online – the biggest and most popular Get lots of Book Reviews over time
  • 22. Amazon Author’s page This is your author hub on Amazon – include all your books, blog, profile etc (now also on
  • 23. How do you get YOUR book here?!
  • 24. Simple – you just ask! • Cold call bookstores (I called over 200 WaterStone’s stores in a week) • Offer store readings (I got a national listing with Borders simply by carrying out store readings at a few stores!)
  • 25. Borders Brent Cross
  • 26. Some other marketing ideas that worked for me • Free offer with book e.g. free coaching offer with first book • Bartering e.g. got NLP training course for box of books • Reader offers in my newspaper column
  • 27. I have just released the ebook version:-
  • 28. Viral Video for my PSR Book which was launched in Jan 2009
  • 29. Viral Video – Jan 2009
  • 30. An example of how top authors launch their book
  • 31. Good luck! Contact Arvind Devalia
  • 32. Let’s do the Gratitude Dance!