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Blog your way to a best seller
 

Blog your way to a best seller

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7 Key Steps for Creating a Great Blog

7 Key Steps for Creating a Great Blog

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    Blog your way to a best seller Blog your way to a best seller Presentation Transcript

    • Blog your Way to a Bestseller Arvind Devalia
    • Story of my blog
      • Launched my main blog in Jan 2007
      • Only seriously blogging since Sep 2009 – 6 months ago.
      • Blog is to help up “Make It Happen” for a better you and a better world
      • Subscribers were just 300 or so in Sep 2009
      • Just reached 1,000+ subscribers this week!
      • At the point of monetising my blog through ebooks etc
    • http://www.arvinddevalia.com/blog/
    • Why “Make It Happen?”
      • My intention is to help people improve their lives and make a difference to the world at the same time.
      • This ties up with my 2 main books which are on this theme:-
        • Get the Life you Love
        • Personal Social Responsibility
      • I started off as “Words and Thoughts of Arvind Devalia” – but soon realised – who cares?!
    • A beautiful blogging success story
      • Leo Babaunta of Zen Habits:-
      • Started blogging in Jan 2007 (same as me!)
      • His blog is now in the best 20 blogs of the world.
      • Over 170,000 subscribers
      • He is now financially free and makes ££££ per month via Ebook sales
      • http://www.ZenHabits.Net
    • Zen Habits Blog shot
    • Minimal Technical Requirements for creating a great blog
      • 1. Own Domain Name
      • - Must be relevant to your chosen sector
      • 2. Hosting
      • - Self hosted (and not at www.Wordpress.com )
      • 3. Platform
      • - Wordpress (rather than Blogger, TypePad or anything else)
    • 7 Steps for creating a great blog
      • 1. Very useful content
      • 2. Great headlines
      • 3. Stunning images
      • 4. Use-ability
      • 5. Design
      • 6. Guest posts
      • 7. Social media
    • 1. Great Content (slide 1)
      • 1. Must be extremely useful or must solve a problem
      • 2. Also be remarkable that people will share on social media
      • 3. Easy to read and scannable
      • 4. Written in plain, concise and common sense style
    • 1. Great Content (slide 2)
      • 5. Write a strong lead otherwise you will lose readers straightaway
      • 6. Put yourself into your writing – write from the heart, be vulnerable, reveal yourself - find your voice
      • Creating useful posts is the most important skill to develop as a blogger.
      • Unofficial tip – rip off other writers! Learn from the best and see what they are doing!
      • (Personal note - I have finally found my voice and niche – it takes time)
    • 2. Great Headlines
      • The most important part of a blog post!
      • Craft your headline before even writing your post.
      • An example:-
      • “ 6 Key Lessons in Life from a 140 year Old Man”
      • http://is.gd/bm3ZI
    •  
    • 3. Stunning Images
      • Choose clear and professional looking images.
      • Shots of people work best. Pets are good too.
      • Images must be relevant to the post!
      • Buy them via Istockphoto:- http://www.IstockPhoto.com
      • 2. Get them from Flickr using Creative Commons:-
      • http://www.Flickr.com/CreativeCommons
      • You must acknowledge the source of the image.
    • 4. Use-ability
      • - Easy to navigate around – no fluff
      • - Easy to read - make your posts scannable
      • - Keep your blog minimalist but functional
      • (Zen Habits is very minimalist, but this may not appeal to everyone or be appropriate for your chosen sector)
    • 5. Design
      • Get the best design you can
      • - WordPress has 1,000s of Themes you can choose from.
      • - Even better, buy a premium theme such as Thesis or Frugal
      • In the long term you may want to get a bespoke design
      • For example:-
      • http://www.ChrisGuillebeau.com
      • (who has a very popular free ebook)
    •  
    • 6. Guest posting
      • - Writing articles for other blogs is the fastest way of growing your subscribers
      • Write your best stuff for other bloggers
      • For example:-
      • http://zenhabits.net/2010/03/gandhi-lessons/
      • My traffic went up 12 fold in one day!
      • And 395 new subscribers in just 5 days
      • Stats:- http://is.gd/bm6hH
    •  
    • 7. Social Media
      • As soon as you have built up some highly useful posts and your design is presentable, start promoting on:-
      • Twitter
      • Facebook
      • Delicious
      • StumbleUpon
      • Others
    • What I would do differently if I was starting today
      • - Use a different domain name e.g. MakeItHappen
      • Post 2 to 3 times each week
      • Make each article extremely useful and relevant
      • At least 1 guest post every week
      • Network a lot more with other bloggers, offline and online
      • Focus on building my “tribe” of followers
      • Look for JV opportunities
      • “ Plug” my books and coaching more often
      • Learn at every opportunity (such as this seminar)
    • What’s next for me and my blog?
      • Continue to build my following now that I have reached 1,250 subscribers
      • Opportunity to promote my books – both paper copy and ebook formats
      • Membership Website e.g. Make It Happen Club
      • JVs with other bloggers
      • Support and help budding bloggers like you
    • How Can I help you with your own Blogging and book success?
      • I will work with you 1 to 1 for 3 months
      • We will build your blog, get started with
      • social media
      • Grow your database so you can generate
      • Prospects
      • Sell more books
      • This is worth at least £997 but for a special offer for now - only £397.
    • Good luck with your blogging and books
      • Contact me any time for further ideas and support:-
      • [email_address]
      • (And remember to subscribe to my blog  )
    • Let’s do the Gratitude Dance! http://www.youtube.com/watch?v=R9z2ELaBVJY