IP Strategy And Management


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IP Strategy And Management

  1. 1. IP Strategy and Management “ Transforming Innovation Into Business Advantage” Arvin Patel, JD, LL.M Global Leader, IBM Intellectual Property Strategy T: 408.962.4835 | Email: patel@us.ibm.com
  2. 2. IBM Leading IP Transformation in 21 st Century IP Income – Harvest Open Standards – Integrate IP Policy – Lead <ul><li>Use standards for new opportunities </li></ul><ul><li>Growth in emerging markets </li></ul><ul><li>Freedom of Action </li></ul><ul><li>Culture of Innovation </li></ul><ul><li>Differentiate IBM offerings </li></ul><ul><li>IP value in IBM solutions </li></ul><ul><li>Influence IP policies </li></ul><ul><li>Enhance IP regulatory actions </li></ul><ul><li>Leadership in industry standards </li></ul><ul><li>Pledged 500 patents to Open Source </li></ul><ul><li>Led in US patents 15 th year in a row </li></ul><ul><li>Generated $1 billion in IP income </li></ul><ul><li>Open Collaborative Innovation </li></ul><ul><li>IP development with Business Partners </li></ul><ul><li>Policy leadership </li></ul><ul><li>Led NII and GIO </li></ul><ul><li>Global initiative for open standards </li></ul>Business Growth – Launch
  3. 3. Importance of Intellectual Property <ul><li>Top CEO business priority: “Growth driven by innovation” </li></ul><ul><li>A new IP marketplace and economy is emerging </li></ul><ul><li>The idea has become the product </li></ul><ul><li>Increased competition for ideas </li></ul><ul><li>Strong, global intellectual property systems encourage innovation </li></ul>
  4. 4. Innovation Central to Organizational Prosperity Growth Profitability Competitive advantage Freedom of action Influence Innovation
  5. 5. IP Drives Business Advantage Sustainable Profitability Intellectual Property Innovation Ownership Distinction Price Marketshare Direct Income Cost Influence
  6. 6. IP Central to Economic Growth & Competition “ The competition of the future world is a competition for Intellectual Property Rights” Chinese Premier Wen Jiabao Japan intends to “bring about a nation founded on intellectual property” – Japanese Prime Minister Junichiro Koizumi “ U.S.-generated intellectual property is valued at $5.5 trillion – nearly 40% of our economy.” – US Commerce Secretary Carlos Gutierrez “ US firms annually waste $1 trillion in underused IP assets by failing to extract full value through partnerships.” – Navi Radjou, Forrester Research
  7. 7. Intellectual property will become one of the key geopolitical issues of the 21 st century. Already, focus has begun to shift from protecting IP to maximizing intellectual capital, which is based on shared ownership, investment, and capitalization.
  8. 8. IP Strategy and Management Plan Create Leverage <ul><li>Invention workshops </li></ul><ul><li>IP lifecycle management </li></ul><ul><li>Portfolio management </li></ul><ul><li>Protection mechanisms </li></ul><ul><li>Product / service ecosystem </li></ul><ul><li>Collaboration strategy </li></ul><ul><li>Filing strategy </li></ul><ul><li>Culture of innovation </li></ul><ul><li>Market / share expansion </li></ul><ul><li>Performance measurement </li></ul><ul><li>IP licensing </li></ul><ul><li>Standards and open innovation </li></ul>