How to get the Most out of your website: Basic SEO

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Optimizing your website according to the search engines can bring you increase in traffic and so more profit. To do the same you need to know the basics including - How search works? what's driving a search engine? How to optimize you site ethically? etc... Here are some basics of SEO and things you can do to improve your website...

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How to get the Most out of your website: Basic SEO

  1. 1. S U M B I T I N M E . C O M Search EngineOptimization Basics Of How to get the Most out of your website? Improvise Adapt Overcome
  2. 2. TABLE OF CONTENTS  Search Engine  How search works?  Search Engine Optimization  On page SEO Introduction  Off page SEO Introduction  On page SEO  Off page SEO S U M B I T I N M E . C O M
  3. 3. WHAT IS SEARCH ENGINE??? A Web search engine is a software that is designed to search for information on the world wide web The search results are generally presented in a line of results often referred to as search engine results pages (SERPs) S U M B I T I N M E . C O M
  4. 4. S U M B I T I N M E . C O M
  5. 5. HOW SEARCH WORKS ? Crawling and Indexing S U M B I T I N M E . C O M 30 TRILLION
  6. 6. S U M B I T I N M E . C O M That is crawler follow links from page to page A Web crawler is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing. A Web crawler may also be called a Web spider Then the bot sorts the pages By their Content and other factors And bot keep track of it all in THE INDEX 100 milliongigabytes It's over
  7. 7. S U M B I T I N M E . C O M Search Engines have programs & formulas to deliver the Best Results possible RelevantDocuments from the  Site & page Quality  Freshness  Safe search  User Context
  8. 8. S U M B I T I N M E . C O M And you get THE RESULTSIn SERP( Search Engine Result Pages) Example: Advertisement Goes Here And Here And Here You Get your Organic Results
  9. 9. S U M B I T I N M E . C O M Statistics of Search Engine Result Page CTR : Click Through Rate
  10. 10. S U M B I T I N M E . C O M
  11. 11. S U M B I T I N M E . C O M Search engine optimization is often about making small Modificationsto parts of your website. Its Done to improve Quality Quantity Of traffic to a website from Search engine &
  12. 12. S U M B I T I N M E . C O M Every Coin Have Two Sides On page optimization is the modifications Done on the page/HTML coding. Off-page optimization refers to factors that are off-site or depends not on the coding on your page but have an effect on your Web site or Web page listing in natural search results
  13. 13. S U M B I T I N M E . C O M
  14. 14. S U M B I T I N M E . C O M On Page SEO Create unique, accurate page titles  A title tag tells both users and search engines what is the topic of each page is.  Page title contents are displayed in search results Avoid : choosing a title that has no relation to the content on the page. using default or vague titles like "Untitled" or "New Page 1“ stuffing unneeded keywords in your title tags
  15. 15. S U M B I T I N M E . C O M On Page SEO Accurately the page's content and summarize descriptions for each page Use unique Avoid : writing a description meta tag that has no relation to the content on the page. using generic descriptions like "This is a web page" or “page about___” filling the description with only keywords using a single description meta tag across all of your site's pages or a large group of pages
  16. 16. S U M B I T I N M E . C O M On Page SEO www.seo.com/ Page1/ Page2 Use Better URL Structure Bad URL Structure www.seo.com/ Seo/ On-page-seo Good URL Structure Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines Avoid : choosing generic page names like "page1.html" using lengthy URLs with unnecessary parameters and session IDs using excessive keywords like“seo-seopakages-pakageseo- seoservice.html" having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/ page.html"
  17. 17. S U M B I T I N M E . C O M On Page SEO Users and Search engines Love Sites with Good Navigation structure Use BreadCrumb List Navigations Use Site maps, One for users One for Search Engines Use texts to navigate users from one page to another, it helps crawlers to easily understand your site. Avoid the extensive use of images, java scripts or dropdown menu for navigation. Use a custom 404(page not found) page. This can help to improve user experience by guiding them back to working pages when they end up in a page that not exist in our page by following a broken link or entering a wrong url.
  18. 18. S U M B I T I N M E . C O M On Page SEO Quality Content Write your contents in a easy to read text, users love well written contents. Stay on your topic, don’t slip away from one topic to another. Try to write your content with fresh ideas and present it in a creative way. Use anchor texts to navigate through the contents or to related posts. Avoid creating contents primarily for search engines.
  19. 19. S U M B I T I N M E . C O M On Page SEO Optimize the Images On your site Alt tag: Beautiful sunset Use small but descriptive alt tags for images. Store your images in same folder and manage them using same format. Give sitemaps for images, here you can provide more details about the image for the search engine. Use alt tag if you are using image as link, this will help crawlers to know more about the page you are linking to. Don’t use -generic terms as your image file name, lengthy alt tags and keyword stuffing when naming the images.
  20. 20. S U M B I T I N M E . C O M On Page SEO heading tags Practice good use of Heading tags helps to catch users’ eye, so use them wisely. Use header tags only on right places. Too much of anything is not good…
  21. 21. S U M B I T I N M E . C O M On Page SEO Use Robots.txt To block the pages on your site that need not to be crawled by the crawler. Don’t use robots.txt to block sensitive contents. Even though it will be blocked from crawling, users still can peek into the pages by directly giving the URL.
  22. 22. S U M B I T I N M E . C O M On Page SEO U S E To prevent the possibility of spamming If you want to tell the crawler not to follow certain links on your site then you can use rel=“nofollow” attribute. It can Help you to Comment
  23. 23. S U M B I T I N M E . C O M On Page SEO IN short Make your website For the Users Make your users make happy and you will automatically do better Business The way they like it and expect it
  24. 24. S U M B I T I N M E . C O M
  25. 25. S U M B I T I N M E . C O M Off Page SEO A website with good content alone cant make you on top of SERP !!! Other factors are The brand factor Backlinks Social signals
  26. 26. S U M B I T I N M E . C O M Off Page SEO Brands rank in the 1st position, even if they do not meet certain criteria, or if they do not meet them to a sufficient extent. Conclusion: From Google's perspective, brands have a special role and are strongly preferred by being ranked first in SERPs. The brand factor In most markets Brands Dominates With a market share more than 72%
  27. 27. S U M B I T I N M E . C O M Off Page SEO Social signals Each likes/shares/tweets values in SEO. More the popularity in social media site the more you get on SEO and Sales basis . Social media popularity also boosts brand value. Social signals brings more traffic and conversions than any other medium in short span of time.
  28. 28. S U M B I T I N M E . C O M Off Page SEO Backlinks The more links pointing towards your site the more your SEO value But the links should be from Relevant sites Avoid links from link farming sites, network sites, adult sites, expired domains etc Make sure that the links follow anchor text diversification, landing page diversification etc
  29. 29. S U M B I T I N M E . C O M Off Page SEO What to do ? Article Submission Articles can be used to tell about the company, products and services, to present your case studies, latest findings etc. Your article should have something unique to keep you apart from all other craps. BRAND Articles should be content worthy, Well researched & Well presented. Article may not bring much SEO value but These can be used to boost your brand value, to keep constant interactions with clients or the market and to increase the online presence .
  30. 30. S U M B I T I N M E . C O M Off Page SEO What to do ? Directory Submission Now a days people prefer directories to find better products and services since searching in a directory is easy, categorized properly and also you can view comments and reviews when compared to normal search engines Directory submission should be performed with extreme care. You should avoid -network, other language, irrelevant directories. Listing in country directory will help you If you are concentrating on specified country, Relevant Niche directory submission is also a good practice.
  31. 31. S U M B I T I N M E . C O M Off Page SEO What to do ? Press release distribution You can use press release to tell your targeted audience about your new products, services & policies. If you are new to the business you can use the same to announce your launching. Press release can be used for brand exposure, brand history, frequent announcements and reach. PR can bring solid backlinks to your site.
  32. 32. S U M B I T I N M E . C O M Off Page SEO What to do ? Video distribution Videos are viral on the web, a good video can get more than 10000 hits a day. So if you have a video its important to share and distribute to the web to get high exposure. Another way to spread your idea through internet fast and effectively document sharing. You can share ppt, pdf, doc, spread sheet, word files as document sharing Document sharing
  33. 33. S U M B I T I N M E . C O M Off Page SEO On Page SEO Money Conclusion :
  34. 34. S U M B I T I N M E . C O M Special Thanks to

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