Branding and You!
By Arunav Sinha


1. Why self-branding?
2. Process of self-branding
3. Plan development for self-brandin...
Need for differentiation




“The „surplus society‟ has a surplus of similar companies,
employing similar people, with sim...
What the workshop entails?




Applying branding principles on individual leaders




        Give a framework of branding...
What these leaders stand for?




As a current or future leader, what you stand for?

                   Together. Free yo...
Question?




                    As a current or future leader,
                          what you stand for?


         ...
Branding Value Chain Stack


                                                      Branding Process


                    ...
Branding Process




Simplify                  Amplify                           Exemplify



• Research                • ...
Simplify




Together. Free your energies
Self-Branding - A Six Step Process



What are you good at?          What are you passionate
                             ...
Potential area for branding




What are you good at?



  Knowledge + Skill + Track Record


           Together. Free yo...
Potential area for branding




What are you
 passionate
   about?


 Knowledge + Skill + Track Record + Interest


      ...
Potential area for branding


 Is there a
market for
 what you
     are
passionate
   about?
Knowledge + Skill + Track Rec...
Potential area for branding




   How
cluttered
  is the
  field?
 Knowledge + Skill + Track Record + Interest
      + Op...
Potential area for branding




How are
    you
different?

   Knowledge + Skill + Track Record + Interest +
Opportunity -...
Competitive landscape



     Expectations of your TA



 Emerging trends in the domain



Future sustainability of the do...
Amplify




Together. Free your energies
Alignment in strategic areas of branding




To get the most out of a branding
strategy, three essential elements must
be ...
Key message development




What are you?



What have you achieved?



What do you offer?



What do you want to achieve?...
Exemplify




Together. Free your energies
Promotional toolkit


1       Speaking at forums                           6                  Blogging




2              ...
Key question




What is one thing you will
 do differently tomorrow
based on what you learnt
          today?


        T...
Stand Out in a Crowd




    Together. Free your energies
Together. Free your energies

                           www.capgemini.com
Together. Free your energies
                  ...
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Branding and You

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A step by step process to create a brand plan for yourself

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Branding and You

  1. 1. Branding and You! By Arunav Sinha 1. Why self-branding? 2. Process of self-branding 3. Plan development for self-branding 4. Refinement 5. Implementation These are personal views and not of Capgemini
  2. 2. Need for differentiation “The „surplus society‟ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordström and Jonas Ridderstråle, Funky Business Together. Free your energies
  3. 3. What the workshop entails? Applying branding principles on individual leaders Give a framework of branding Develop an activity plan for execution Together. Free your energies
  4. 4. What these leaders stand for? As a current or future leader, what you stand for? Together. Free your energies
  5. 5. Question? As a current or future leader, what you stand for? Are you perceived the way you want to be perceived? Most importantly, are you sure of the way you should be perceived for? Together. Free your energies
  6. 6. Branding Value Chain Stack Branding Process Simplify Amplify Exemplify Marketing Need Measure ICBM Strategic Areas of branding Vision Product/Touch points Image Framework CREED SEED DEED INDEED Touch points Product touch points Properties Infrastructure Together. Free your energies
  7. 7. Branding Process Simplify Amplify Exemplify • Research • Strategy • Tools and activities • Competitive landscape • Strategic areas of branding • Calendar • Your differentiators • Messaging framework Together. Free your energies
  8. 8. Simplify Together. Free your energies
  9. 9. Self-Branding - A Six Step Process What are you good at? What are you passionate about? Is there a market for what How cluttered is the you are passionate about? field? How are you different? Competitive Landscape Together. Free your energies
  10. 10. Potential area for branding What are you good at? Knowledge + Skill + Track Record Together. Free your energies
  11. 11. Potential area for branding What are you passionate about? Knowledge + Skill + Track Record + Interest Together. Free your energies
  12. 12. Potential area for branding Is there a market for what you are passionate about? Knowledge + Skill + Track Record + Interest + Opportunity Together. Free your energies
  13. 13. Potential area for branding How cluttered is the field? Knowledge + Skill + Track Record + Interest + Opportunity - Existing Brands Together. Free your energies
  14. 14. Potential area for branding How are you different? Knowledge + Skill + Track Record + Interest + Opportunity - Existing Brands + Potential Differentiation Together. Free your energies
  15. 15. Competitive landscape Expectations of your TA Emerging trends in the domain Future sustainability of the domain Value vis-à-vis existing brands Threat of new brands Together. Free your energies
  16. 16. Amplify Together. Free your energies
  17. 17. Alignment in strategic areas of branding To get the most out of a branding strategy, three essential elements must be aligned – Theme, You, Delivery Together. Free your energies
  18. 18. Key message development What are you? What have you achieved? What do you offer? What do you want to achieve? How do you plan to achieve? Together. Free your energies Kris Poté All rights reserved - Capgemini 28/10/09
  19. 19. Exemplify Together. Free your energies
  20. 20. Promotional toolkit 1 Speaking at forums 6 Blogging 2 PR 7 Networking Selective advertising 3 8 Authoring (co-authoring) a book 4 Article contribution in media 9 Research publishing 5 Website 10 Organizing an event Together. Free your energies
  21. 21. Key question What is one thing you will do differently tomorrow based on what you learnt today? Together. Free your energies
  22. 22. Stand Out in a Crowd Together. Free your energies
  23. 23. Together. Free your energies www.capgemini.com Together. Free your energies 23
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