Panelists: R Sukumar - Editor, Mint
Narayani Mahil - Director, Corporate Communications, BP India
Dr. Nalin Mehta - Editor...
Moderator: Nikhil Khanna - Founder & Managing Director, Avian Media
Panelists: Paul Holmes -
B. 'Nary' Narayanaswamy - Con...
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Agenda: SABRE Awards South Asia 2014

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Agenda for the SABRE Awards South Asia 2014, taking place 25 July at the Holiday Inn, Aero City, New Delhi

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Agenda: SABRE Awards South Asia 2014

  1. 1. Panelists: R Sukumar - Editor, Mint Narayani Mahil - Director, Corporate Communications, BP India Dr. Nalin Mehta - Editor, South Asian History and Culture Journal (Routledge) 3:30 – 4:00 PM Registration The SABRE South Asia Awards 2014 July 25, 2014 | Royal Ballroom, Holiday Inn Hotel,Aero City, Delhi 4:00 - 4:45 pm Moderator: Session - I The Story and The Continuum Principal Sponsor Associate Sponsor World in a Hybrid State We are witnessing, what we in the PR world call the “Hybrid Approach” to business and public communication, to represent a globalised world, in which there are contrasts in the consumption as well as communications and the dissemination of information. The fact that publics exist everywhere is as much a reality as their distinct identities. The challenge to communicate and engage with them that not everyone wants to listen to, and given that media exists across the globe, one form of media is not a given standard. Publics in some markets have 'evolved'. As a result, there can't be a single model of business or a single way of communication or a common public that behaves like imitations of each other or in a homogenous manner that some markets have the comfort of. Media also has to adapt to the ever changing evolution.A reporter the story-tellers that is us and the audience are no longer the same That audience too, is changing. They don't have merely one source of information. They have multiple sources. To many this hybrid form is a challenge and to others, it is an opportunity and a serious one for PR industry which knows what it is to engage with people whoever and wherever they may be. Shivraj Parshad - Co-founder Brevis and Anchor, Indiapost Live
  2. 2. Moderator: Nikhil Khanna - Founder & Managing Director, Avian Media Panelists: Paul Holmes - B. 'Nary' Narayanaswamy - Consultant, Data Science, Ipsos Research Sanjay Kapoor - Editor of Hardnews Magazine Ajoy Bose - Former Pioneer Executive Editor and a leading political commentator on various TV channels Editor, The Holmes Report & CEO The Holmes Group 4:45 - 5:30 pm 5:30 - 6:15 pm Moderator: Panelists: Session - III The power of PR Session - II Is there a box? Are there borders? What lines are there anyway? Garima Varma – Communications Leader, GE India Technology Centre Praveen Sinha – Founder and Managing Director, Jabong Aseem Sood – Chief Executive Officer and Director, Impact Research & Measurement Arun Sudhaman - Partner and Chief Editor, Holmes Report Principal Sponsor Associate Sponsor 6:15 - 6:45 PM Cocktails An address by Paul Holmes, Editor, The Holmes Report & CEO The Holmes Group6:45 - 7:00 PM 7:30 - 8:30 pm SABRE Awards South Asia 2014 Presentation 8:30 - 10:15 pm PR takes the stage - For the first time ever, professionals from the PR industry become your entertainers, performing live. Enjoy ! 10:15 Onwards Vote of Thanks and Dinner

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