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PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
PRCA benchmarking data
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PRCA benchmarking data

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  1. 2011 PRCA Benchmarking Survey April 15 th 2011
  2. Background <ul><li>229 PRCA members contacted in total </li></ul><ul><li>Complete surveys returned: </li></ul><ul><ul><li>124 MD/CEO surveys (94 in 2010) </li></ul></ul><ul><ul><li>79 FD surveys (69 in 2010) </li></ul></ul><ul><ul><li>84 HRD surveys (76 in 2010) </li></ul></ul><ul><li>Size bands defined by income: </li></ul><ul><ul><li>Small: up to £850K </li></ul></ul><ul><ul><li>Medium: £851K to £2.5 million </li></ul></ul><ul><ul><li>Large: £2.51 million to £5 million </li></ul></ul><ul><ul><li>Very Large: more than £5 million </li></ul></ul>PRCA Benchmarking Survey 2011 Bases sizes by size band are: MD FD HRD Small 61 25 31 Med 30 24 23 Lar 18 18 16 V Lar 15 12 14 Total 124 79 84
  3. Business type – 2011 sample profile PRCA Benchmarking Survey 2011 Base: 79 FDs
  4. Average profit 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
  5. Average operating margin 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
  6. Over-servicing rate PRCA Benchmarking Survey 2011 Base: 79 FDs
  7. Hours worked – contracted vs. actual PRCA Benchmarking Survey 2011 Base: 84 HRDs
  8. Staff retention strategies implemented in 2010 PRCA Benchmarking Survey 2011 Base: 84 HRDs
  9. Redundancies PRCA Benchmarking Survey 2011 Base: 84 HRDs
  10. Destination of leavers PRCA Benchmarking Survey 2011 Base: 84 HRDs Moved to another consultancy for… 2010 PRCA Survey 14% 12% 5% 15% 16% 14% 13% 3% 8% 0
  11. Employment prospects PRCA Benchmarking Survey 2011 Base: 84 HRDs
  12. Key threats over time PRCA Benchmarking Survey 2011 *Asked as one statement in 2010 survey: “ Clients exercising commercial pressure (e.g. negotiating costs downwards)” 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Economic downturn 3 1 1 4 3 4 9 1 1 1 1 New clients selecting consultancies on price* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 2 Shortage of skilled consultants 1 4 8 3 1 1 1 2 9 7 3 Other marketing disciplines encroaching on PR budgets N/A N/A N/A 8 12 8 7 6= 5 4= 4 Existing clients refusing to accept fee increases* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 5 Competitors buying business N/A 9 4 2 7 7 8 5 3 3 6= Lack of evaluation 2 3 7 5 4 3 3 4 4 4= 6= Shift from retained to project-based work N/A N/A N/A N/A N/A N/A N/A N/A N/A 8 7 Instability of client relationships N/A 7 6 6 5 6 6 10 6= 11 9 Too much focus on measuring output N/A N/A N/A N/A N/A N/A N/A N/A N/A 9= 10
  13. Digital strategy PRCA Benchmarking Survey 2011 Does your business have a formal digital strategy? Base: 124 MDs, except * where based is 84 HRDs

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