2011 PRCA Benchmarking Survey April 15 th  2011
Background <ul><li>229 PRCA members contacted in total </li></ul><ul><li>Complete surveys returned: </li></ul><ul><ul><li>...
Business type – 2011 sample profile PRCA Benchmarking Survey 2011 Base: 79 FDs
Average profit 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
Average operating margin 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
Over-servicing rate PRCA Benchmarking Survey 2011 Base: 79 FDs
Hours worked – contracted vs. actual  PRCA Benchmarking Survey 2011 Base: 84 HRDs
Staff retention strategies implemented in 2010 PRCA Benchmarking Survey 2011 Base: 84 HRDs
Redundancies PRCA Benchmarking Survey 2011 Base: 84 HRDs
Destination of leavers PRCA Benchmarking Survey 2011 Base: 84 HRDs Moved to another consultancy for… 2010 PRCA Survey 14% ...
Employment prospects PRCA Benchmarking Survey 2011 Base: 84 HRDs
Key threats over time PRCA Benchmarking Survey 2011 *Asked as one statement in 2010 survey:  “ Clients exercising commerci...
Digital strategy PRCA Benchmarking Survey 2011 Does your business have a formal digital strategy? Base: 124 MDs, except * ...
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PRCA benchmarking data

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PRCA benchmarking data

  1. 1. 2011 PRCA Benchmarking Survey April 15 th 2011
  2. 2. Background <ul><li>229 PRCA members contacted in total </li></ul><ul><li>Complete surveys returned: </li></ul><ul><ul><li>124 MD/CEO surveys (94 in 2010) </li></ul></ul><ul><ul><li>79 FD surveys (69 in 2010) </li></ul></ul><ul><ul><li>84 HRD surveys (76 in 2010) </li></ul></ul><ul><li>Size bands defined by income: </li></ul><ul><ul><li>Small: up to £850K </li></ul></ul><ul><ul><li>Medium: £851K to £2.5 million </li></ul></ul><ul><ul><li>Large: £2.51 million to £5 million </li></ul></ul><ul><ul><li>Very Large: more than £5 million </li></ul></ul>PRCA Benchmarking Survey 2011 Bases sizes by size band are: MD FD HRD Small 61 25 31 Med 30 24 23 Lar 18 18 16 V Lar 15 12 14 Total 124 79 84
  3. 3. Business type – 2011 sample profile PRCA Benchmarking Survey 2011 Base: 79 FDs
  4. 4. Average profit 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
  5. 5. Average operating margin 2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
  6. 6. Over-servicing rate PRCA Benchmarking Survey 2011 Base: 79 FDs
  7. 7. Hours worked – contracted vs. actual PRCA Benchmarking Survey 2011 Base: 84 HRDs
  8. 8. Staff retention strategies implemented in 2010 PRCA Benchmarking Survey 2011 Base: 84 HRDs
  9. 9. Redundancies PRCA Benchmarking Survey 2011 Base: 84 HRDs
  10. 10. Destination of leavers PRCA Benchmarking Survey 2011 Base: 84 HRDs Moved to another consultancy for… 2010 PRCA Survey 14% 12% 5% 15% 16% 14% 13% 3% 8% 0
  11. 11. Employment prospects PRCA Benchmarking Survey 2011 Base: 84 HRDs
  12. 12. Key threats over time PRCA Benchmarking Survey 2011 *Asked as one statement in 2010 survey: “ Clients exercising commercial pressure (e.g. negotiating costs downwards)” 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Economic downturn 3 1 1 4 3 4 9 1 1 1 1 New clients selecting consultancies on price* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 2 Shortage of skilled consultants 1 4 8 3 1 1 1 2 9 7 3 Other marketing disciplines encroaching on PR budgets N/A N/A N/A 8 12 8 7 6= 5 4= 4 Existing clients refusing to accept fee increases* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 5 Competitors buying business N/A 9 4 2 7 7 8 5 3 3 6= Lack of evaluation 2 3 7 5 4 3 3 4 4 4= 6= Shift from retained to project-based work N/A N/A N/A N/A N/A N/A N/A N/A N/A 8 7 Instability of client relationships N/A 7 6 6 5 6 6 10 6= 11 9 Too much focus on measuring output N/A N/A N/A N/A N/A N/A N/A N/A N/A 9= 10
  13. 13. Digital strategy PRCA Benchmarking Survey 2011 Does your business have a formal digital strategy? Base: 124 MDs, except * where based is 84 HRDs
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