Mm conference.5.17.11

Marketing Communications – Integration in Planning a Necessity ,[object Object],[object Object],[object Object],[object Object]

“ A Camel is a Horse Designed by Committee” ,[object Object]

Today's brand marketers have bought themselves a football field full of spitting camels that were meant to be thoroughbreds

SILOED APPROACH = SILOED MENTALITY ,[object Object],Advertising Digital Ecommerce Direct Placed-Based

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THEN WHAT HAPPENED? THE WORLD GOT A LOT SMALLER Sources: The Nielsen Company; Nielsen Wire, March 2010, L2 Thinktank Gen Y Affluents Media Survey Dec 16 2010, Forrester, “Welcome to the Era of Agile commerce,” , Social media access measure, comScore 2010 Mobile Year in Review report, Facebook Statistics; http://www.facebook.com/press/info.php?statistics

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THEN WHAT HAPPENED? THE WORLD GOT A LOT SMALLER Source: L2 Thinktank Gen Y Affluents Media Survey Dec 16 2010, Twitter; http://business.twitter.com/basics/what-is-twitter , comScore; comScore qSearch, April 2011

THEN WHAT HAPPENED? THE WORLD GOT A LOT SMALLER Mobility Your customers do not distinguish between ‘brand’ and ‘channel’ Personalization & Customization Know your customer; recognize her taste, preferences and reward her with rich and relevant experiences Global Citizenship Consumers believe in the power of community and accountability, and make decisions based on shared values Community “ What drives change and motivates people to act is other people.” David Fischer, Facebook VP Advertising and Global Operations (Advertising Age, Feb 2011)

COMMUNICATIONS INTEGRAL IN REACHING STAKEHOLDERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IN THIS NEW GLOBAL ECONOMY ,[object Object],[object Object],[object Object]

NEW CONSUMER TOUCH POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NEW CONSUMER TOUCH POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONSUMERS TAKE ACTION TO SUPPORT COMPANIES WITH PURPOSE ,[object Object],[object Object],[object Object],Edelman goodpurpose study, 2010

COMMUNICATIONS INTEGRAL IN REACHING STAKEHOLDERS ,[object Object],[object Object],[object Object]

LINES STARTING TO BLUR ,[object Object],[object Object],[object Object],[object Object]

INTEGRATED MARKETING AND PR IS: ,[object Object],[object Object],[object Object]

INTEGRATED BRAND MARKETING AND CORPORATE REPUTATION LEADS TO… ,[object Object],[object Object],[object Object],Edelman 2011 Trust Barometer: “ More than 70 percent of consumers need to be exposed to a message more than three times to accept it as true. A company with a message can’t simply put it “out,” but rather must put it “everywhere”

SEAT AT THE TABLE ,[object Object],[object Object],[object Object]

IN THE C-SUITE ,[object Object],[object Object]

WHO OWNS DIGITAL AND SOCIAL? ,[object Object]

SOCIAL MEDIA HAS USHERED IN COLLABORATION ,[object Object],[object Object]

CASE STUDY: HP ,[object Object],[object Object],[object Object],[object Object]

If you want to build a better horse, first build a better barn. Preferably without silos.

Mm conference.5.17.11

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Mm conference.5.17.11