2013 Americas PR Agency Report Card

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Analysis and insight into 200 leading public relations firms in the US, Canada and Latin America.

Published in: Business

2013 Americas PR Agency Report Card

  1. 1. PR AGENCY REPORT CARD 2013
  2. 2. s t i r c re a t i v i t y
  3. 3. Two simple words remind us that great ideas shatter expectations. Two simple words set Ketchum apart. break through www.ketchum.com
  4. 4. Agency Report Card 2013 the HOLMES REPORT PR AGENCY REPORT CARD Paul A. Holmes CEO Arun Sudhaman Partner and Managing Editor Greg Drury Partner and President - U.S. Operations Aarti Shah Senior Editor Annabel Davis Chief Internet Officer Amanda Busby UK Administrative Manager Patrick Drury Account Executive Celeste Picco Chief Administrative Officer James Beer/Logo Logo Design Anthony S. Picco Layout & Print Production The Holmes Report, PR Agency Report Card 2013 (ISBN 978-0-9913575-0-5) is published once a year by The Holmes Group, Address: 271 West 47 Street, Suite 23-A, New York, NY 10036, USA Tel: (212) 333-2300; Fax: (212) 333-2624 Second class postage is pending at New York, NY, and additional offices. POSTMASTER: Send all address changes to The Holmes Report, 271 West 47th Street, Suite 23-A, New York, NY 10036. Individual copies of The Holmes Report EMEA Consultancy Report Card 2013 are priced at $69.95. 2 www.holmesreport.com
  5. 5. MESSAGE MATTERS. If you want to connect, you must reach people where they are. In the new, turbulent world of health care, we’re religious about understanding your audience, creating compelling messages and content, and converting people to your cause. Times are changing. Time for a revival. thinkrevivehealth.com
  6. 6. Agency Report Card 2013 CONTENTS “The first signs of an economic recovery meant that revenue increases in the US public relations business continued to outpace Europe—where the major markets are still suffering from government austerity and corporate caution—and demonstrate that there is still plenty of room for growth in a business that continues to expand the breadth and depth of its service offering to meet the challenges of a new communications era. In terms of breadth, it is clear that many public relations firms continue to expand into digital and social media. PR firms have demonstrated the ability to compete with other marketing and communications services firms in the content creation and curation arena, offering a wide range of channel-neutral solutions across paid, owned and shared media as well as the earned space in which PR agencies have traditionally dominated. And more and more firms are expanding their capabilities in data and analytics, using third-party services and their own custom tools to offer better research, planning and metrics. In terms of depth, the best firms in the consumer space have moved far beyond product publicity to offer genuine insight into customer wants and needs, and to deliver brand-building campaigns that a few years ago were the province of either ad agencies or specialist brand consultancies. In the corporate arena, meanwhile, the high-end strategic consulting firms have demonstrated that they are more than capable of competing with management consultancies and law firms in areas such as change management and public affairs, and of holding down a seat at the same table as financial and legal advisors. As a result, industry growth last year was close to 10 percent, with independent firms leading the way—many of those featured in this review grew by double-digits or better, and are on track for similarly impressive performance in 2014. There is no doubt that the communications landscape is more challenging than ever. But equally, there is no doubt that the best and the brightest PR firms are rising to that challenge.” Paul A. Holmes Paul Holmes, Editor EDITORIAL.............................................................................................................................................................. 04 TEN WAYS TO DESIGN THE AGENCY OF THE FUTURE..................................................... 06 FREQUENTLY ASKED QUESTIONS (FAQ)...................................................................................... 12 AGENCIES OF THE YEAR........................................................................................................................... 14 ALPHABETICAL INDEX................................................................................................................................. 20 GEOGRAPHICAL INDEX.............................................................................................................................. 24 SPECIALTY INDEX............................................................................................................................................ 26 MULTINATIONAL, FULL-SERVICE FIRMS......................................................................................... 28 SPECIALISTS, BOUTIQUES, SMALL & MID-SIZE FIRMS....................................................... 68 4 www.holmesreport.com
  7. 7. what engages you? We are in the business to be “engaging, always.” So the people who work here are a highly engaged group. There are photographers, bass guitar players, PhDs, lawyers, stand-up comics, synchronized swimmers (yes, we have one). And every day they bring their unique perspective and skills to engaging people with the brands and issues that matter to them. To learn more, go to webershandwick.com.
  8. 8. Agency Report Card 2013 1 0 WAYS TO DESIGN THE AGENCY OF THE FUTURE by Paul Holmes THE FINANCIAL, POLITICAL, TECHNOLOGICAL AND media worlds have changed dramatically since the start of the 21st century. The global economic crisis, stagnation in the developed economies and growth in emerging markets, the rise of digital and social communications channels and the fragmentation of mainstream news outlets—these changes have all prompted new threats, and opened up new opportunities, for the public relations business. But to take advantage of these changes, public relations firms need new business models, new—and more diverse—talent, and new ways of thinking. To put it mildly, a public relations agency designed to meet the major challenges of the 20th century is unlikely to succeed in the 21st. Yet many of the world’s largest agencies, and a surprising number of midsize firms, continue to operate as if little has changed. Their infrastructure is a legacy from a different age, they have the same practice areas (often conflating actual practices such as corporate communications and product marketing, with industry sectors such as healthcare and technology), the same geographic structures, the same silos that served them (not always well) a decade or more ago. And many of them have failed to integrate new ideas, new technologies and new media, into the way they do business—often treating changes that ought to disrupt existing models as if they can simply be bolted on to the old model. Every time they do that, they miss an opportunity to create something genuinely disruptive, and they double down on their investment in traditional, vestigial, thinking—increasing their vulnerability to new firms with new ways of thinking. Many of the firms in this volume are already acting on some, perhaps many, of the ideas presented here. Some have radically restructured their business using their own ideas of what the future will demand. It’s doubtful whether anyone has all the answers when it comes to creating a new model for the public relations firm, but there are several ideas that all agencies should be exploring or considering. 1. Big data at the center Three years ago, I found myself in Davos—at a conference called Communication on Top—debating the future role of public relations in a shifting world. 6 www.holmesreport.com
  9. 9. ACTIVIST DEFAULT ANONYMOUS SHAREHOLDER LITIGATION A N ALYST R E P ORT CONGRESSIONAL HEARINGS SOURCE PRODUCT RECALL LBO SHUTDOWN FBI RAID SAY ON PAY CONSENT DECREE PRESS CONFERENCE SPIN-OFF FIGHT LETTER MERGER UNSOLICITED OFFER INVESTIGATIVE REPORTER INVESTOR MEETING PROXY CONTEST ACQ U I S I T I O N VALUE LABOR DISPUTE CFIUS CLEARANCE STRATEGIC ALTERNATIVES POISON TAKE CONTROL IPO SURPRISE 13D SEC INQUIRY RESTRUCTURING STRIKE MEDIA INTERVIEW RESTATEMENT EARNINGS EARNINGS ROAD SHOW SHORT ATTACK WOLF PACK CHAPTER 11 UNCONFIRMED RUMOR WHITE KNIGHT HOSTILE TAKEOVER BOYCOTT WELLS NOTICE ANTITRUST REVIEW BANKRUPTCY COVENANT BREACH SOCIAL MEDIA MANAGEMENT CHANGE LAYOFF PILL RELEASE joelefrank.com CORPORATE COMMUNICATIONS LITIGATION SUPPORT INVESTOR RELATIONS RESTRUCTURING & BANKRUPTCY TRANSACTION COMMUNICATIONS PRIVATE EQUITY CRISIS COMMUNICATIONS & SPECIAL SITUATIONS SHAREHOLDER ACTIVISM & CORPORATE GOVERNANCE
  10. 10. Agency Report Card 2013 My own optimistic view was challenged by Marshall Sponder, an expert in web analytics. His major complaint: that PR people did not understand how to use big data; his big prediction: that within a couple of years, every PR agency that wanted to be taken seriously would have a chief data officer, playing a significant role in the leadership of the organization. To say that progress on this score has been mixed would be extremely generous to the industry as a whole. There has been plenty of evidence that putting data and analytics at the center of communications can be incredibly powerful—the Obama re-election campaign is the most obvious example—but there has been incremental progress at best when it comes to using data to drive marketing and corporate communications more broadly, and only a handful of firms have anyone in a role roughly equivalent to Sponder’s chief data officer role. 2. Insight to drive meaningful creativity One reason data is important is that it lays the foundation for the kind of insight—into stakeholder attitudes, values, beliefs and actions—that ensure relevance. For too long, many public relations people—like the baseball scouts in Michael Lewis’s Moneyball who believed that they could identify a good baseball player based on little more than attitude, posture, and physique—have operated on the assumption that their years of experience alone meant that they knew a good PR campaign when they saw it. But all too often, the ideas they generated were creative just for the sake of it. They resonated with reporters, but not with the wider audiences they were intended to reach. They provided entertainment value but didn’t do anything to influence behaviour. They were “great” PR ideas with no business benefit. Great data alone will not ensure great PR programming. But better data will lead to better insights. And better insights will lead to more creative public relations ideas—ideas that solve real business problems. 3. Understanding the human brain Edward L Bernays would insist loudly to anyone who would listen that public relations was “applied social science.” That was true in the industry’s early days, when Bernays and 8 www.holmesreport.com others were pioneering a new discipline, and it remains true today. What has changed is that we have new ways of understanding how the human mind words, how people decide what to believe, how they process information, how they make choices. the second. There is probably still a very good living to be earned that way—effective communication remains important; but firms that can help their clients earn the right kind of reputation—by helping to shape policy rather than explain it—will deliver and derive far greater value in the future. A PR PERSON WHO LOOKS AT A CLIENT FROM A TRUE JOURNALISTIC PERSPECTIVE SHOULD BE ABLE TO UNEARTH BOTH POSITIVE NEWS (AUTHENTIC STORIES THAT REINFORCE THE MESSAGES A COMPANY WANTS TO COMMUNICATE ABOUT ITSELF) AND NOT-SO-POSITIVE NEWS (HELPING CLIENTS IDENTIFY AREAS OF REPUTATION RISK). Most PR people could benefit from going back and reading Bernays’ classic The Engineering of Consent. But they should also be reading more recent volumes such as The Tipping Point by Malcolm Gladwell, Nudge by Richard Thaler and Cass Sunstein, Made to Stick by Chip Heath, or Contagious by Jonah Burger. Or listening to neuroscientists like David Eagleman, who presented at our first Global Public Relations Summit in 2012 and provided numerous insights—some of them quite shocking—into the ways emotional responses can overrule the rational mind, and the unconscious supersede the conscious. Understanding the latest thinking in this area is essential for anyone hoping to change attitudes and behaviors. 4. Managing reputation is about more than just communicating reputation There are two necessary preconditions if a company is to have a good reputation (by which we mean a reputation that strengthens the relationship between a company and its key stakeholders, reducing risk and providing greater opportunity). First, it must earn that reputation; then it must communicate what it has done to earn it. The first of those things is by far the most important; traditionally, public relations firms have spent far more time and energy on This requires an understanding of corporate culture, and corporate values, and how to communicate them so that executives communicate them through their words and—infinitely more important—their deeds; employees believe in them and live them; and external stakeholders understand them and believe that they are authentic. 5. Becoming real brand journalists The public relations industry has always recruited former journalists. But historically, it has demanded that they stop acting like journalists. Their perceived value was their ability to craft stories that their former colleagues would find interesting or appealing. But that approach ignored their true value. Real brand journalism is not just about telling good stories, it’s about identifying and researching and developing those stories. By hiring people who think and act like journalists, and encouraging clients to allow these “brand journalists” full access, PR firms can provide tremendous value. A PR person who looks at a client from a true journalistic perspective should be able to unearth both positive news (authentic stories that reinforce the messages a company wants to communicate about itself) and not-sopositive news (helping clients identify areas of reputation risk).
  11. 11. bigger thinking. www.makovsky.com
  12. 12. Agency Report Card 2013 6. Being truly channel neutral The ideal of channel neutrality has been on the communications industry agenda for decades. It has (at least theoretically) been at the heart of several approaches to integration—“orchestration,” “the whole egg,” and more. But it has proven incredibly difficult to realize, perhaps because the wrong people have been driving the process. True channel neutrality is difficult for advertising agencies, because the financial rewards of persuading a client to invest in one channel—paid advertising—provide an almost irresistible attraction. Given the choice between telling the client he or she needs a billion dollar ad campaign or a $100,000 PR initiative, most ad firms have found ways to convince themselves—and their clients—that the ad campaign is the best solution. (The new generation of digital firms has a slightly different challenge: by focusing on and recruiting for a single channel of communication, they lack the expertise to be channel agnostic.) But PR is not a channel, or a medium, or a vehicle; it’s a process. There is no reason why PR people should not be just as comfortable suggesting a flashmob as they are recommending a press conference; a mobile app rather than a media release; or even an ad campaign rather than a publicity program. No reason, that is, except that they lack the talent in-house. If a PR firm is staffed entirely with media relations experts, it is going to find channel neutrality just as challenging as any ad agency or digital specialist. 7. Eliminating internal barriers As public relations firms evolved, they traditionally broke their businesses down in a number of different ways: by the intended audience (practice areas such as consumer and corporate, public affairs and investor relations); by industry section (healthcare, technology, financial services); and—in the case of the largest firms—by geography. This made agencies more manageable— and created opportunities for senior staff—but it also erected barriers between the various business units, often creating obstacles to assembling the best people from multiple practices, sectors and geographies. Those barriers have become more problematic as communications challenges have become 10 www.holmesreport.com more complex. And ironically, there are more of those barriers at the largest agencies, which are often called upon the handle the most complex, global issues. Agencies need to ask themselves whether these vestigial structures still make sense. Is the “corporate” audience really so distinct from the “consumer” audience? If so, is a CSR campaign corporate (because a major objective in enhanced reputation) or consumer (because done right, CSR can help drive sales)? Wouldn’t your public affairs efforts be better served if they included an employee communications component, motivating ordinary employees to get involved? And does having a “digital” practice make any more sense than having a “print” practice or a “radio” practice? Or does it perhaps another barrier, one that actually makes it more difficult to come up with channel-neutral solutions? 8. Recruiting differently There are people working in public relations firms today who are more than capable of doing many, perhaps all, of the things described so far in this article. There are (contrary to popular perception) PR people who understand and even love hard data; who have studied neuroscience and applied its findings to their work; who counsel their clients’ CEO on his actions as well as his words; who are just as comfortable recommending an ad campaign as a PR program, if it’s the right solution to a client’s problem. But there are not enough of them, and there won’t be enough of them until PR firms change the way they recruit and target a broader, more diverse range of people, taking a risk on hiring candidates not only from journalism and politics and finance, but from marketing and research and academia and a range of other disciplines that may seem completely unrelated to PR as we currently know it. 9. Creating new career paths Once those people have been recruited, agencies will need to offer them career paths that don’t necessarily look like the traditional trajectory of a successful PR executive. For one thing, that traditional trajectory has never served agencies as well as they might think. It has all too often resulted in promoting a great PR person until he or she is gradually shifted away from client work and into the management of a “P&L”—often with the result that the agency loses a great client counselor and gains a mediocre (at best) manager. Many firms have been experimenting with alternate career paths that keep their best PR people close to their clients, turning them into “client relationship managers” running complex global accounts, but there is still a perception that the top jobs in most agencies—the ones that earn the most money and the most respect—involve managing a practice or an office. That will need to change, as experts in data analysis, those with a flair for insights and creativity, those comfortable in the C-suite, and those whose expertise involves internal investigative journalism or content creation, demand public relations careers that are as fulfilling and as rewarding as those who are excited by the prospect of managing a P&L— or their own firm. 10. Make it matter The final challenge, another one the industry has been wrestling with for decades, involves making sure that all of this activity—improved use of data, better insights, application of the latest science, radical restructuring, recruitment and career mapping—pays off in business terms. Fortunately, there is recent research that provides a map for PR measurement. Fred Reicheld’s “net promoter score” approach has focused primarily on demonstrating that when consumers are more likely to advocate for a brand—by recommending it to their friends and peers—there is a real payoff in terms of future performance. (Similarly, when consumers are actively critical of a brand, there is a measurable negative impact on performance.) There is no reason why this methodology cannot be applied to other stakeholder groups, and public relations people should start every new campaign by asking, will this increase the number of advocates and reduce the number of detractors for the company, organization, product or service. And they should measure every campaign by figuring out who the ratio of advocates to detractors changed—and making sure management understands how that ratio is relevant to sales, profits and share price.
  13. 13. What’s a KWittKen? A beastcreature found primarily in New York, with reported sightings in London, Dubai, and Tokyo. It’s mayor of the internet, is able to tweet 141 characters and has earned more badges than an eagle scout that married a girl scout that had a baby that became an eagle scout. It’s a morning person, afternoon person, evening person and morning person. If it were on TV it wouldn’t be on the Home Shopping Network , but if it was, your mom would TM buy a dozen of whatever it was selling. It may occasionally raise its voice, but it does so in such a way that you feel better about your future, meet the love of your life, and are cured of your persistent case of tennis elbow. Kwittken is only pretty good at cat whispering, but it’s good as hell at PR*. *Kwittken + Company is a freaking awesome agency that works with different clients in a ton of different industries. (646) 277-7111 kwittken.com Kwittken [kwit-tken]
  14. 14. FREQUENTLY ASKED QUESTIONS Agency Report Card 2013 HOW WERE FIRMS SELECTED FOR INCLUSION IN THE CONSUL TANCY REPORT CARD? THERE are several criteria for inclusion.One is size. We made every effort to include the largest pan-regional agencies as well as the leaders in individual markets. Awards were another indicator of quality, and we included many firms that had won awards in their local markets or in international competition. Finally, we gave special consideration to members of the various international networks of independent public relations consultancies, on the grounds that these firms are particularly focused on the kinds of international clients to whom this Report Card is distributed. Of course, we were dependent on the participation of the firms themselves. We contacted many firms to invite them to submit the detailed information we needed in order to create a thorough and accurate profile. Some of them failed to respond and several declined to participate. DO YOU EVER WRITE NEGATIVE REVIEWS OF THE FIRMS YOU INCLUDE? NOT usually. Firms are included because we believe they are good enough to recommend to our client-side readers. If we don’t think a firm is good enough to be included, we exclude it, rather than wasting our valuable space and our readers’ valuable time with a negative review. HOW DID YOU SELECT YOUR CONSULTANCIES OF THE YEAR? WE met with many of the firms included in this Report Card personally, sitting through credentials presentations and discussions about philosophy, culture, values, and strategy. In addition to those meetings we spoke with more than 100 clients and industry experts. In almost every case, we asked the individuals which firms they most respected. We also took into consideration growth and industry recognition such as awards, which provide us with a unique insight into the way participating consultancies think. Both historic positioning in a market—consistent leadership over time—and more recent accomplishments and performance were taken into consideration. HOW CAN MY FIRM PARTICIPATE IN NEXT YEAR’S CONSULTANCY REPORT CARD? SIMPLY contact our editor, Paul Holmes at pholmes@holmesreport.com. Be prepared to answer questions about your firm ranging from the general (what makes your firm different from its competitors) to the specific (recent new business successes, awards and recognition earned) and to include client references or testimonials. We will start pulling together information for the 2014 Report Card soon. E-mail Paul Holmes at the address above. IS THERE ANY COST FOR INCLUSION? ABSOLUTELY not. Because the Report Card reaches an extensive client-side readership—both in the U.S. and globally—several participating firms have chosen to advertise, but firms are included on merit, not because they have bought ads, and we would never exclude a firm that didn’t advertise. 12 www.holmesreport.com
  15. 15. Davies transforms public perception PRSA PRism - Winner, Public Affairs 2013 PRSA PRism - Winner, Community Relations 2013 O’Dwyers - 3rd Largest Environmental Firm in the U.S. 2013 Holmes Report - Best Agency to Work For 2005-2013 American Assoc. Political Consultants - Public Affairs and Issue Advocacy 2013 American Assoc. Political Consultants - Public Affairs Direct Mail 2013 American Assoc. Political Consultants - Best Facebook Page 2013 SABRE - Energy and Natural Resources, Gold B2B 2013 SABRE - Excellence in Content Creation, Silver 2013 SABRE - Certificate of Excellence 2013 Hermes - Corporate Image Video, Platinum 2013 Hermes - Social Media/YouTube, Platinum 2013 Hermes - Publications Brochure, Platinum 2013 Hermes - Website Overall Informational, Platinum 2013 Hermes - Public Relations Video, Platinum 2013 Hermes - Website Element and Design, Gold 2013 Hermes - Video Public Relations, Gold 2013 Holmes Report - Public Affairs Agency of the Year 2012 PR News - Top Places to Work in PR 2012 PRism - Excellence in Public Affairs 2012 American Assoc. Political Consultants - Best in Show 2012 DAVIESPUBLICAFFAIRS.COM | LOS ANGELES | SANTA BARBARA | WASHINGTON, DC
  16. 16. AGENCIES OF THE YEAR Agency Report Card 2012 LARGE AGENCY OF THE YEAR: GOLINHARRIS A little under two years ago, GolinHarris announced a comprehensive restructuring of its business, replacing the traditional practice areas with a radically reimagined structure that divided its people between four communities: strategists (for insight and analytics), creators (for content), connectors (for engagement), and catalysts (account leaders). It was a bold move, designed to help one of the smaller full-service multinationals compete with their larger peers—and the early evidence suggests that it has succeeded. GolinHarris enjoyed perhaps the best year in its history in 2012. Growth of 17 percent (about half of it organic) was among the best of the large agencies. New business from the likes of Walmart, Cisco, Baxter, Lilly, American Greetings, Mondelez, and The Hartford demonstrated that it was capable of competing against and beating larger firms for prestige accounts. Award-winning products like real-time marketing offer The Bridge showed a commitment to innovation. And high marks on our Best Agencies to Work For research indicated that employees have bought into the new model.—PH HONORABLE MENTION: Edelman, Fleishman-Hillard, Ketchum, Weber Shandwick   MIDSIZE AGENCY OF THE YEAR: GIBBS & SOELL FOR most of its 40-year history, Gibbs & Soell has been a steady performer, content with consistent single-digit growth and a reputation for rolling up its sleeves and delivering solid media results for its clients. But 2012 was a break with tradition in more ways the one. First, the firm restructured: refocusing on a few key industries in which it has genuine depth, including advanced manufacturing, agribusiness and food, home and building and professional services. Second, developing a suite of digital and creative service. And third, launching new business consulting, employee engagement and sustainability groups that provided value-added strategic aspects to the firm’s offer. The payoff was impressive: 34 percent growth, taking the firm to within a whisker of $20 million in fees; new business in every key sector, including Hafele, Trudeau, Xuber, Lord Corporation, Gevo, Intertek, Harris Interactive, Rexel, Panasonic Power Tools, and Florida East Coast Railway; thought leadership including its Sense & Sustainability study an conference; and creative recognition, including Silver SABRE Awards for its media relations work for Harris Interactive and its creation of a new brand identity for Syngenta.—PH HONORABLE MENTION: Cone, DKC, Havas PR, MWW 14 www.holmesreport.com SMALL AGENCY OF THE YEAR: SHIFT COMMUNICATIONS AFTER winning Digital Agency of the Year in 2012, SHIFT continued its impressive upward trajectory over the past 12 months, growing around 20 percent to almost $15m, a rate that suggests it will soon outgrow this category. Just as importantly, the firm continued to evolve an offering that blends earned, paid and owned media, via an industryleading approach to content and analytics. Significantly, a strong new business haul reflected the firm’s expansion beyond its technology heartland, illustrated by such new clients as McDonald’s, Toyota and Tyson Foods, along with eye-catching work for Rethink Robotics and Zoosk. There were some high-profile creative and digital hires and, notably, the firm became one of a handful to implement an employee stock ownership plan.—ASu HONORABLE MENTION: Fahlgren Mortine, Jackson Spalding, Kwittken & Company, Mitchell Communications Group   BOUTIQUE AGENCY OF THE YEAR: FOODMINDS SINCE its launch in 2006, FoodMinds has established itself as a thought leader in the food and beverage sector, growing at an impressive rate—fees were up 38 percent in 2012, to close to $5 million—and taking a lead role in the dialogue on nutrition topics. The firm added 13 new clients last year, including the Almond Board of California, the American Heart Association, the Council for Responsible Nutrition, the Institute of Food Technologists, Micropharma and its Cardioviva product, and Nestlé, and deepened a bench of experts that already included partners Laura Cubillos, Bill Layden and Susan Pitman with five registered dietitians. The firm also picked up a 2012 Gold SABRE for its public affairs campaign on behalf of the National Potato Council, ensuring that potatoes keep their place on school menus.—PH HONORABLE MENTION: 360 Public Relations, Borders & Gratehouse, Brew, Southard Communications   NEW AGENCY OF THE YEAR: THE HATCH AGENCY LAUNCHED in January 2012 by OutCast alumni Reema Bahnasy and Amy Swanson, this next-generation Silicon Valley boutique has already driven three high-profile exits: Karma, acquired by Facebook; Snip.It by Yahoo; and Mailbox by Dropbox. Beyond this, the agency maintains a stellar portfolio of innovation players, especially considering this is only its second year of business. These clients include Dropbox, Highlight, Path, Quora and Beats by Dr. Dre. The 14-person shop takes the approach that influence
  17. 17. Agencies of the Year still matters, defining this— not only by solid media relations—but also with experiential events and content creation.—ASh HONORABLE MENTION: CONSUMER AGENCY OF THE YEAR: ZENO GROUP Hotwire, M&C Saatchi, the 10 company, Zing ZENO Group has more doubled in size in the US since Barby Siegel took over as chief executive three years ago, and in 2012 it added   international operations, opening European CANADIAN AGENCY OF office in London and Amsterdam and an Asian THE YEAR: hub. Growth over the past 12 months was close to 50 percent—it ended the year with CITIZEN OPTIMUM more than $20 million in fees—and there were A year after Optimum rebranded to become Citinew clients across four core practice areas zen Optimum—a part of the international Citizen (consumer, corporate, health and technology) Relations group that also includes the former including Allergan, Bausch & Lomb, Kmart, PainePR in the US—the firm has restructured McAfee and Pinkberry. The firm also added its practices and launched several new sersenior talent, recruiting John Hollywood from vices under the leadership of Canadian general Cohn & Wolfe to lead consumer and industry manager Nick Cowling, and Isabelle Perras, who veteran Ame Wadler to lead healthcare. But leads the French Canadian offer out of Montreal perhaps the most important achievement it and Quebec City offices. Canadian fee income carving out a distinctly different personality, grew by about 22 percent in 2012, to around $8 based on its “fearless” positioning, from parent million (US), picking up new work from marquee Edelman, evidenced by its outstanding creative client Procter & Gamble, and produced awardwork for clients such as Pizza Hut and Four winning work for the Pampers brand, Tourism Seasons.—PH British Columbia, and Capital One Canada’s HONORABLE MENTION: financial literacy initiative.—PH HONORABLE MENTION: Edelman, Energi, Hill+Knowlton Strategies, NATIONAL Public Relations   LATIN AMERICAN AGENCY OF THE YEAR: Catalyst, DeVries, Marina Maher Communications, PMK*BNC   CORPORATE AGENCY OF THE YEAR: PROSEK PARTNERS IT was a busy year for Prosek Partners, which changed its name (from CJP Communications), opened a wholly-owned London office, made an impression in the hypercompetitive mergers and acquisition arena (ranked 11th in the US by volume of deals and by value of deals, according to mergermarket) and grew by 20 percent to end the year with fees of $15 million and a place among the top 25 independent in the US. The firm, which is best known for its work in the financial and professional services arena, works for big corporate names such as GE Capital, RBS, Lloyd’s, Edward Jones, OppenheimerFunds, Franklin Templeton and ING and picked up new assignments from RBC and Genworth as well as working on a high-profile crisis assignment for Dow Jones.—PH HONORABLE MENTION: Dix & Eaton, Gagen MacDonald, Sloane & Company, Widmeyer Communications   CREATIVE AGENCY OF THE YEAR: CARMICHAEL LYNCH SPONG WITH 57 Silver Anvils and 21 SABREs to its name, no midsize public relations agency has won more major awards over the years than Carmichael Lynch Spong—which makes it a little strange that the firm had never won our Creative BURSON-MARSTELLER BURSON-MARSTELLER was a pioneer in the Latin American region, opening its first regional office in São Paulo in 1977 and building and maintaining its network through periods of economic and political instability. Today—after a year of healthy double digit growth in 2012—the firm has more than 300 people in offices in Argentina, Brazil, Chile, Colombia (the fastest growing market right now), Mexico, Peru, Puerto Rico, Uruguay and Venezuela. New business last year came from Akzo Nobel, Mondelez, PIMCO, Procter & Gamble, and Unilever, abd there was growth from existing clients including Ford and Intel. One highlight last year was the growth of the digital and social media practice under the leadership of Cely Carmo; another was winning a Global SABRE Award—the first presented to a Latin American campaign—for public affairs work on behalf of Mars’ Pedigree pet food brand.—PH HONORABLE MENTION: FSB, Imagem Corporotiva, Llorente & Cuenca, JeffreyGroup 41 East 11th Street, New York 10003 • (212) 905-6060 www.TrylonSMR.com
  18. 18. Agency Report Card 2012 Agency of the Year award until now. But its three Silver SABREs (a guerrilla marketing effort for Save-a-Lot, a Twinkie-themed publicity stunt for Supervalu and Jewel-Osco, and photographic work for Merrick Pet Care signaled an especially good year for the firm, as did four Gold SABRE nominations. That kind of work has helped CLS retain its large, sevenfigure clients over a long period of time: Sherwin-Williams, Supervalu, DSM, Jack Link’s, Trane, American Standard and Rapala have all called CLS agency of record from eight to 21 years. And new business in 2012 came from Tempur-Pedic, Merrick, and First Bankcard.—PH HONORABLE MENTION: Coyne PR, Exponent, Ketchum, RF Binder   FINANCIAL AGENCY OF THE YEAR: SARD VERBINNEN ‘Obamacare’ brief, Center for Medicare & Medicaid Services, the American Academy of Pediatric Dentistry, and Brigham & Women’s Hospital, and growth from existing clients such as Novartis and the Bill & Melinda Gates Foundation. Perhaps most impressive, however, was the launch of Element, a new scientific communications specialty that draws on MDs, PhDs, MSs and other scientific experts across the Weber Shandwick network.—PH HONORABLE MENTION: Biosector 2, Cohn & Wolfe, Dodge Communications, GCI Health, ReviveHealth   PUBLIC AFFAIRS AGENCY OF THE YEAR: SINGER ASSOCIATES IN 2012, Sard Verbinnen was recognized as the number one M&A PR advisor in terms of both value and volume of deals in the United States by mergermarket, and continued to be one of the leaders in crisis communications and litigation support, investor relations, and corporate positioning work. Highlights included advising Deutsche Telekom and T-Mobile on the contested pending acquisition of MetroPCS; McGraw-Hill on the DOJ lawsuit against Standard & Poors; NYSE Euronext on its pending acquisition by ICE; Forest Laboratories on its successful proxy defense against Carl Icahn; and Alibaba Group on the privatization of Alibaba.com.—PH HAVING established itself as the go-to public affairs shop in Northern California, Singer Associates continued its high-profile streak of business in 2012 with clients that include the City of San Bruno as it fought to collect $70 million in damages from PG&E for a 2010 natural gas explosion. Last year, the agency grew 15 percent, pulling nearly $5 million in revenue with only 12 full-time staff. Among its new clients were the City of Los Angeles, AirBnB, Hilton Hotels and Safeway, adding to its existing base that includes Chevron, Calpine, Bay Area Rapid Transit and the City of Oakland.—ASu HONORABLE MENTION: Burson-Marsteller, Fleishman-Hillard, Global Strategy Group, Ogilvy Government Relations    Abernathy MacGregor, Brunswick, Joele Frank Wilkinson Brimmer Katcher, Kekst and Company HONORABLE MENTION:     DIGITAL AGENCY OF THE YEAR: W2O GROUP LONG before “big data’ became one of the most fashionable terms in the public relations lexicon, W2O was investing in the kind of resources that could establish it as a leader in the space. That investment continued apace in 2012, acquiring Mettle Consulting in the UK to build analytics products and offerings focused on reputation, trust and governance, and Ravel in the US to deliver a combination of historical information and real-time insights to clients; creating MDigital Life to help understand how physicians are using social media to improve patient health; and launching W2O Group/Newhouse Center for Social Commerce in partnership with Syracuse University to build on the social commerce leadership of founder Jim Weiss and social media guru Bob Pearson.—PH HONORABLE MENTION: M Booth, Edelman, Grow, Social@Ogilvy HEALTHCARE AGENCY OF THE YEAR: WEBER SHANDWICK IN the 21st century, it is no longer enough for a healthcare public relations firm to have a large roster of big pharma clients, and no firm has done a better job of diversifying its portfolio than Weber Shandwick. Under the leadership of Laura Schoen, its global health practice has a strong portfolio of clients in the biotechnology, pharmaceutical, consumer health, medical devices, health IT, insurance, professional associations, health systems and hospitals, with major new assignments in 2012 including the high-profile Health & Human Services Department 16 www.holmesreport.com TECHNOLOGY AGENCY OF THE YEAR: THE OUTCAST AGENCY MORE than two years after its founders Margit Wennmachers and Caryn Marooney departed the firm, OutCast remains among the most respected­ and sought after—tech agencies. Under the leadership of — new CEO Alex Constantinople, the agency has retained a high-profile client portfolio that includes Facebook, Amazon, Box, Zynga, Andreesen Horowitz, Spotify, Dolby, and Pinterest. OutCast continues to assemble an all-star roster that is diversified beyond pure tech players with additions, such as, L’Oreal, GE and Sephora. With revenues of $18.7 million generated by 90 employees primarily in San Francisco and New York, the agency is well-placed, especially as it makes investments in creative services and brand/integrated marketing this year.—ASh HONORABLE MENTION: SparkPR, Edelman, Waggener Edstrom, Access Communications    
  19. 19. Finemanpr.com | San Francisco | F T @finemanpr Celebrating 25 years of award-winning public relations campaigns, BRAND PR programs, fully integrated strategies + industry accolades. L L L L L L WE’VE GOT YOUR C-SUITE COVERED. CONSUMER CORPORATE CRISIS CREATIVE CONTENT CONVERSATION
  20. 20. Agency Report Card 2013 ALPHABETICAL INDEX A The Abernathy MacGregor Group................ 68 Access Communications ............................ 67 Ackermann PR............................................ 70 Airfoil Public Relations.................................. 70 Allidura Consumer....................................... 71 Allison+Partners.......................................... 71 APCO Worldwide........................................ 28 Arketi Group................................................ 71 Atomic PR................................................... 72 B Biosector2................................................... 72 Bite ............................................................. 73 Blaze PR..................................................... 73 Blick&Staff Communications........................ 74 Bliss Integrated Communications................ 74 Bolt Public Relations.................................... 74 M Booth ..................................................... 75 Max Borges Agency.................................... 75 Brew Media Relations.................................. 76 Brodeur Partners......................................... 76 Brunswick Group......................................... 77 Burson Marstellar........................................ 32 C Capstrat...................................................... 78 Carmichael Lynch Spong............................. 78 Catalyst....................................................... 79 Chamberlain Healthcare PR......................... 79 Chandler Chicco Agency............................. 80 Citizen Relations.......................................... 80 Cohn & Wolfe.............................................. 34 Cone........................................................... 81 Cooney/Waters Group................................. 82 CooperKatz & Company.............................. 82 Coyne Public Relations................................ 83 Crenshaw Communications......................... 83 Crossroads.................................................. 84 D DKC............................................................ 84 Davies Public Affairs.................................... 85 DeVries Public Relations.............................. 86 Dix & Eaton................................................. 86 Dodge Communications.............................. 87 E Eastwick...................................................... 87 Edelman...................................................... 36 energi PR.................................................... 88 Englander Knabe & Allen............................. 88 Exponent..................................................... 88 F Fahlgren Mortine.......................................... 89 Fineman PR................................................. 90 Finn Partners............................................... 90 5W.............................................................. 91 FleishmanHillard.......................................... 40 FoodMinds.................................................. 91 Formula PR................................................. 92 Joele Frank Wilkinson Brimmer Katcher....... 92 French/West/Vaughan................................. 93 G GCI Health................................................... 94 18 www.holmesreport.com Gable PR..................................................... 95 Gage........................................................... 95 Gagen MacDonald...................................... 95 Gibbs & Soell............................................... 96 Global Results Communications.................. 97 Global Strategy Group................................. 97 Glover Park Group....................................... 98 GolinHarris................................................... 42 Goodman Media International...................... 98 Graham & Associates.................................. 99 Green Room................................................ 99 Grisko.......................................................... 99 The Grossman Group................................ 100 GroundFloor Media.................................... 100 Group Gordon...........................................101` McNeely Pigott & Fox Public Relations...... 120 Middleberg Cmmunications....................... 120 William Mills Agency.................................. 120 Mitchell Communications Group................ 121 H PAN Communications ............................... 123 PMK*BNC................................................. 123 Padilla CRT............................................... 124 Pollack PR Marketing Group...................... 124 Peppercomm............................................ 125 Porter Novelli............................................... 58 Prosek Partners......................................... 126 Public Communications, Inc...................... 126 Lou Hammond & Associates..................... 102 Hatch ....................................................... 102 Havas PR.................................................. 102 Hennes Paynter Communications.............. 103 Highwire PR ............................................. 103 Hill & Knowlton Strategies............................ 44 The Hoffman Agency................................. 104 Horn ......................................................... 104 Hotwire...................................................... 104 Hunter PR................................................. 105 I Inner Circle Labs........................................ 106 Intermarket Communications..................... 106 J JPA Health Communications..................... 107 JSH&A Communications........................... 107 Jackson Spalding...................................... 108 JeffreyGroup.............................................. 108 K K/F Communications................................. 109 Kaplow...................................................... 109 Karwoski & Courage.................................. 110 Kearns & West........................................... 110 Kekst and Company.................................. 111 Ketchum...................................................... 48 Kel & Partners........................................... 111 Kohnstamm Communications................... 111 Konnect PR .............................................. 112 kwittken + company worldwide................. 112 L LVM Group................................................ 113 LaGrant Communications ......................... 113 Landis Communications............................ 113 Lane PR.................................................... 114 LaunchSquad............................................ 114 Levick Strategic Communications.............. 115 Lewis PR................................................... 115 Lippe Taylor Brand Communications......... 116 M MBS Value Partners................................... 116 MCS Healthcare Public Relations.............. 116 MGA Communications.............................. 117 MRB.......................................................... 117 MSLGroup................................................... 50 MWW Group............................................... 52 Marina Maher Communications................. 118 Makovsky + Company............................... 118 March PR.................................................. 119 N National Public Relations........................... 121 O Ogilvy PR Worldwide................................... 56 Olson Engage............................................ 122 O’Malley Hansen Communications............ 122 The OutCast Agency ................................ 123 P R rbb Public Relations................................... 127 RF|Binder.................................................. 127 Racepoint Group....................................... 128 Rasky Baerlein Strategic Communications.128 ReviveHealth............................................. 130 Rogers & Cowan....................................... 130 Ruder Finn................................................... 60 S Sard Verbinnen & Co................................. 131 Schneider & Associates............................. 131 Shift Communications............................... 132 Singer Associates...................................... 132 Sitrick & Company..................................... 132 Sloane & Company.................................... 134 Smith & Harroff.......................................... 134 Southard Communications........................ 135 Sparkpr..................................................... 135 The Standing Partnership.......................... 136 Stevens Strategic Communications........... 136 Story Partners........................................... 136 Stuntman PR............................................. 137 Sunwest Communications......................... 137 SutherlandGold......................................... 138 T Taylor ........................................................ 138 the 10 company........................................ 139 Text 100.................................................... 139 360 Public Relations^139 Trevelino Keller Communications Group..... 140 Trylon SMR................................................ 140 Tunheim..................................................... 141 W W2O............................................................ 62 Waggener Edstrom...................................... 64 Warschawski............................................. 141 Weber Shandwick....................................... 66 Z Zapwater................................................... 141 Zeno Group............................................... 142 Zing........................................................... 142
  21. 21. It’s Not What You Say About Yourself That Matters But What Others Say Here’s what has been said about Sitrick And Company: “The City’s Most Prominent Crisis Management Firm.” The New York Times “Now (they) have hired Michael Sitrick, whose Los Angeles public-relations firm is known for going atomic on opponents, using “truth squads” (which dig up alleged inaccuracies in the media), “wheel-ofpain” tactics (negative publicity to quicken settlements), and high-profile journalists (who write profiles).” — Business Week “The firm is also home to perhaps the most concentrated congregation of journalistic talent in the public relations business. The vast majority of its senior professionals are former editors, reporters, and correspondents at such publications as Newsweek, the Wall Street Journal, the Financial Times, CBS News, and NPR, with most of the others having spent time in senior corporate communications positions.” — The Holmes Report “Like more than one figure caught in a media cyclone, (he) had turned to one of the most accomplished practitioners of the dark arts of public relations ... The Winston Wolf of public relations had arrived. Wolf, as you will recall, was the fixer in Pulp Fiction … he washed away assassins’ blood and gore. Sitrick cleans up the messes of companies, celebrities, and others, and he’s a strategist who isn’t adverse to treating PR as combat.” — Fortune To learn more about what people are saying about Sitrick And Company, go to our website: www.sitrick.com Corporate, Financial, Transactional, Reputational and Crisis Communications Los Angeles • New York • San Francisco • Chicago • Washington, D.C. 800-288-8809
  22. 22. Agency Report Card 2013 GEOGRAPHICAL INDEX ALABAMA birmingham Story Partners.................................. 136 ARKANSAS fayetteville Mitchell Communications Group....... 121 ARIZONA phoenix Allison+Partners................................. 71 Brodeur Partners................................ 76 CALIFORNIA irvine Bolt Public Relations........................... 74 Citizen Relations................................. 80 Global Results Communications......... 97 los angeles The Abernathy MacGregor Group....... 68 Allison+Partners................................. 71 Atomic PR.......................................... 72 Biosector2.......................................... 72 Blaze PR............................................ 73 Brew Media Relations......................... 76 Catalyst.............................................. 79 Chandler Chicco Agency.................... 80 Crenshaw Communications................ 83 DKC................................................... 84 Davies Public Affairs........................... 85 Englander Knabe & Allen.................... 88 Finn Partners...................................... 90 Formula PR........................................ 92 French/West/Vaughan........................ 93 GCI Health.......................................... 94 Global Strategy Group........................ 97 Glover Park Group.............................. 98 Goodman Media International............. 98 Konnect PR ..................................... 112 LaGrant Communications ................ 113 Lewis PR.......................................... 115 PMK*BNC........................................ 123 Padilla CRT...................................... 124 Pollack PR Marketing Group............. 124 ReviveHealth.................................... 130 Rogers & Cowan.............................. 130 Sard Verbinnen & Co........................ 131 Sitrick & Company............................ 132 Southard Communications............... 135 Taylor ............................................... 138 Text 100........................................... 139 Zeno Group...................................... 142 Zing.................................................. 142 sacramento Kearns & West.................................. 110 san diego Allison+Partners................................. 71 Formula PR........................................ 92 Gable PR............................................ 95 san jose Lewis PR.......................................... 115 20 www.holmesreport.com san francisco The Abernathy MacGregor Group....... 68 Access Communications ................... 67 Allison+Partners................................. 71 Atomic PR.......................................... 72 Biosector2.......................................... 72 Bite .................................................... 73 Brunswick Group................................ 77 Citizen Relations................................. 80 Eastwick............................................. 87 Fineman PR........................................ 90 Finn Partners...................................... 90 GCI Health.......................................... 94 Graham & Associates......................... 99 Hatch .............................................. 102 Highwire PR .................................... 103 Horn ................................................ 104 Hotwire............................................. 104 Inner Circle Labs............................... 106 K/F Communications........................ 109 Kearns & West.................................. 110 Kekst and Company......................... 111 Landis Communications................... 113 LaunchSquad................................... 114 Lewis PR.......................................... 115 Olson Engage................................... 122 The OutCast Agency ....................... 123 Peppercomm................................... 125 Racepoint Group.............................. 128 Sard Verbinnen & Co........................ 131 Shift Communications...................... 132 Singer Associates............................. 132 Sloane & Company........................... 134 Sparkpr............................................ 135 SutherlandGold................................ 138 Text 100........................................... 139 Finn Partners...................................... 90 Global Strategy Group........................ 97 Glover Park Group.............................. 98 JPA Health Communications............ 107 Kearns & West.................................. 110 Levick Strategic Communications..... 115 Lewis PR.......................................... 115 Racepoint Group.............................. 128 Story Partners.................................. 136 Zeno Group...................................... 142 FLORIDA ft lauderdale Fahlgren Mortine................................. 89 miami Max Borges Agency........................... 75 JeffreyGroup..................................... 108 rbb Public Relations.......................... 127 Rogers & Cowan.............................. 130 tampa French/West/Vaughan........................ 93 GEORGIA atlanta Allison+Partners................................. 71 Arketi Group....................................... 71 Dodge Communications..................... 87 GCI Health.......................................... 94 Jackson Spalding............................. 108 William Mills Agency......................... 120 Trevelino Keller Communications Group............... 140 ILLINOIS chicago MARYLAND baltimore Warschawski.................................... 141 MASSACHUSETTS boston Brodeur Partners................................ 76 Cone.................................................. 81 GCI Health.......................................... 94 Green Room....................................... 99 JPA Health Communications............ 107 Kel & Partners.................................. 111 LaunchSquad................................... 114 Lewis PR.......................................... 115 March PR......................................... 119 PAN Communications ...................... 123 Racepoint Group.............................. 128 Rasky Baerlein Strategic Communications........... 128 Schneider & Associates.................... 131 Shift Communications...................... 132 Sloane & Company........................... 134 Text 100........................................... 139 360 Public Relations......................... 139 MICHIGAN detroit Airfoil Public Relations......................... 70 MINNESOTA minneapolis Carmichael Lynch Spong.................... 78 Exponent............................................ 88 Gage.................................................. 95 Karwoski & Courage......................... 110 Kohnstamm Communications.......... 111 Olson Engage................................... 122 Padilla CRT...................................... 124 Tunheim............................................ 141 Prosek Partners................................ 126 The Abernathy MacGregor Group....... 68 Allison+Partners................................. 71 Bliss Integrated Communications....... 74 DKC................................................... 84 Finn Partners...................................... 90 FoodMinds......................................... 91 Gagen MacDonald............................. 95 Gibbs & Soell...................................... 96 Grisko................................................. 99 The Grossman Group....................... 100 Havas PR......................................... 102 Highwire PR .................................... 103 JSH&A Communications.................. 107 Olson Engage................................... 122 O’Malley Hansen Communications... 122 Public Communications, Inc............. 126 Sard Verbinnen & Co........................ 131 Southard Communications............... 135 Taylor ............................................... 138 Zapwater.......................................... 141 Zeno Group...................................... 142 DISTRICT OF COLUMBIA LOUISIANA Coyne Public Relations....................... 83 washington new orleans Allison+Partners................................. 71 Brodeur Partners................................ 76 Brunswick Group................................ 77 Chandler Chicco Agency.................... 80 DKC................................................... 84 Story Partners.................................. 136 MCS Healthcare Public Relations..... 116 silicon valley Airfoil Public Relations......................... 70 Atomic PR.......................................... 72 Eastwick............................................. 87 The Hoffman Agency........................ 104 COLORADO boulder Glover Park Group.............................. 98 GroundFloor Media........................... 100 denver Fahlgren Mortine................................. 89 Kearns & West.................................. 110 MGA Communications..................... 117 CONNECTICUT hartford Global Strategy Group........................ 97 stamford MISSOURI kansas city Crossroads......................................... 84 st. louis Blick&Staff Communications............... 74 O’Malley Hansen Communications... 122 The Standing Partnership................. 136 NEW HAMPSHIRE portsmouth Brodeur Partners................................ 76 NEW JERSEY freehold MRB................................................. 117 parsippany summit
  23. 23. When Judgement + Experience Matter Most When facing serious challenges that demand immediate and effective communications strategy and execution, public and private companies as well as not-for-profit institutions count on KEKST for sound judgment and experience that make the difference. • Crisis Communications • Mergers & Acquisitions • Corporate Governance and Shareholder Activism • Litigation and Regulatory Support • Private Equity and Hedge Fund Communications • Bankruptcy & Restructuring • Corporate Positioning and Investor Relations For further information visit www.kekst.com or call 212-521-4800
  24. 24. Agency Report Card 2013 NEW YORK albany DKC................................................... 84 new york The Abernathy MacGregor Group....... 68 Access Communications ................... 67 Allidura Consumer.............................. 71 Allison+Partners................................. 71 Atomic PR.......................................... 72 Biosector2.......................................... 72 Bite .................................................... 73 Bliss Integrated Communications....... 74 M Booth ............................................ 75 Brew Media Relations......................... 76 Brodeur Partners................................ 76 Brunswick Group................................ 77 Carmichael Lynch Spong.................... 78 Catalyst.............................................. 79 Chamberlain Healthcare PR................ 79 Chandler Chicco Agency.................... 80 Citizen Relations................................. 80 Cooney/Waters Group........................ 82 CooperKatz & Company..................... 82 Coyne Public Relations....................... 83 Crenshaw Communications................ 83 DKC................................................... 84 DeVries Public Relations..................... 86 Finn Partners...................................... 90 5W..................................................... 91 Formula PR........................................ 92 Joele Frank Wilkinson Brimmer Katcher............ 92 French/West/Vaughan........................ 93 GCI Health.......................................... 94 Gibbs & Soell...................................... 96 Global Strategy Group........................ 97 Glover Park Group.............................. 98 Goodman Media International............. 98 Group Gordon.................................. 101 Lou Hammond & Associates............ 102 Havas PR......................................... 102 Horn ................................................ 104 Hotwire............................................. 104 Hunter PR........................................ 105 Intermarket Communications............ 106 JeffreyGroup..................................... 108 Kaplow............................................. 109 Kekst and Company......................... 111 kwittken + company worldwide........ 112 LVM Group....................................... 113 Lane PR........................................... 114 LaunchSquad................................... 114 Levick Strategic Communications..... 115 Lewis PR.......................................... 115 Lippe Taylor Brand Communications.116 MBS Value Partners.......................... 116 Marina Maher Communications........ 118 Makovsky + Company...................... 118 Middleberg Cmmunications.............. 120 National Public Relations.................. 121 Olson Engage................................... 122 The OutCast Agency ....................... 123 PMK*BNC........................................ 123 22 www.holmesreport.com Padilla CRT...................................... 124 Pollack PR Marketing Group............. 124 Peppercomm................................... 125 Prosek Partners................................ 126 rbb Public Relations.......................... 127 RF|Binder......................................... 127 Rogers & Cowan.............................. 130 Sard Verbinnen & Co........................ 131 Shift Communications...................... 132 Sitrick & Company............................ 132 Sloane & Company........................... 134 Southard Communications............... 135 Sparkpr............................................ 135 Stuntman PR.................................... 137 Taylor ............................................... 138 the 10 company............................... 139 Text 100........................................... 139 360 Public Relations......................... 139 Trylon SMR....................................... 140 Zeno Group...................................... 142 Zing.................................................. 142 rochester SOUTH CAROLINA charleston Lou Hammond & Associates............ 102 TENNESSEE knoxville Ackermann PR................................... 70 McNeely Pigott & Fox Public Relations........................... 120 nashxville houston The Abernathy MacGregor Group....... 68 alexandria norfolk raleigh WASHINGTON Bolt Public Relations........................... 74 Capstrat............................................. 78 French/West/Vaughan........................ 93 Gibbs & Soell...................................... 96 seattle OHIO Allison+Partners................................. 71 Atomic PR.......................................... 72 Lewis PR.......................................... 115 Text 100........................................... 139 cleveland WEST VIRGINIA Dix & Eaton........................................ 86 Fahlgren Mortine................................. 89 Hennes Paynter Communications..... 103 Stevens Strategic Communications.. 136 charleston cinncinnatti buenos aires Fahlgren Mortine................................. 89 JeffreyGroup..................................... 108 Fahlgren Mortine................................. 89 ARGENTINA BRAZIL dayton são paulo Fahlgren Mortine................................. 89 JeffreyGroup..................................... 108 toledo CANADA calgary National Public Relations.................. 121 portland montreal The Hoffman Agency........................ 104 Kearns & West.................................. 110 Lane PR........................................... 114 Citizen Relations................................. 80 energi PR........................................... 88 National Public Relations.................. 121 quebec city Citizen Relations................................. 80 philadelphia toronto Chandler Chicco Agency.................... 80 Citizen Relations................................. 80 energi PR........................................... 88 GCI Health.......................................... 94 National Public Relations.................. 121 Zeno Group...................................... 142 pittsburgh Havas PR......................................... 102 london Atomic PR.......................................... 72 Biosector2.......................................... 72 Bite .................................................... 73 Brodeur Partners................................ 76 Chandler Chicco Agency.................... 80 Gibbs & Soell...................................... 96 The Hoffman Agency........................ 104 Hotwire............................................. 104 Prosek Partners................................ 126 Racepoint Group.............................. 128 Sparkpr............................................ 135 Text 100........................................... 139 Smith & Harroff................................. 134 PENNSYLVANIA UK INTERNATIONAL OPERATIONS charlotte OREGON JeffreyGroup..................................... 108 Allison+Partners................................. 71 Brunswick Group................................ 77 Jackson Spalding............................. 108 LaGrant Communications ................ 113 Sunwest Communications................ 137 Padilla CRT...................................... 124 Fahlgren Mortine................................. 89 mexico city dallas NORTH CAROLINA Fahlgren Mortine................................. 89 MEXICO TEXAS VIRGINIA columbus Citizen Relations................................. 80 National Public Relations.................. 121 PMK*BNC........................................ 123 Peppercomm................................... 125 Rogers & Cowan.............................. 130 ReviveHealth.................................... 130 Text 100........................................... 139 Catalyst.............................................. 79 Taylor ............................................... 138 vancouver
  25. 25. Agency Report Card 2012 SPECIALTY INDEX BOUTIQUE Airfoil Public Relations......................... 70 Blaze PR............................................ 73 Brew Media Relations......................... 76 Graham & Associates......................... 99 Kohnstamm Communications.......... 111 LVM Group....................................... 113 Schneider & Associates.................... 131 Sunwest Communications................ 137 Karwoski & Courage......................... 110 Kel & Partners.................................. 111 Konnect PR ..................................... 112 Landis Communications................... 113 LaunchSquad................................... 114 Lippe Taylor Brand Communications.116 Marina Maher Communications........ 118 Mitchell Communications Group....... 121 O’Malley Hansen Communications... 122 PAN Communications ...................... 123 BRAND BUILDING Pollack PR Marketing Group............. 124 Blick&Staff Communications............... 74 RF|Binder......................................... 127 Carmichael Lynch Spong.................... 78 Citizen Relations................................. 80 Cone.................................................. 81 DeVries Public Relations..................... 86 Southard Communications............... 135 Sparkpr............................................ 135 Middleberg Communications............ 120 Mitchell Communications Group....... 121 Peppercomm................................... 125 Racepoint Group.............................. 128 Stevens Strategic Communications.. 136 Story Partners.................................. 136 360 Public Relations^139 Davies Public Affairs........................... 85 CORPORATE COMMUNICATIONS Lippe Taylor Brand Communications.116 Lewis PR.......................................... 115 Zeno Group...................................... 142 Lou Hammond & Associates............ 102 Kaplow............................................. 109 Horn ................................................ 104 Kaplow............................................. 109 ENERGY Zing.................................................. 142 JSH&A Communications.................. 107 M Booth ............................................ 75 CooperKatz & Company..................... 00 Stuntman PR.................................... 137 French/West/Vaughan........................ 93 Hunter PR........................................ 105 DIGITAL The Abernathy MacGregor Group....... 68 Cone.................................................. 81 Joele Frank Wilkinson Cohn & Wolfe..................................... 34 Edelman............................................. 36 FleishmanHillard................................. 40 GolinHarris.......................................... 42 Hill+Knowlton Strategies..................... 44 Ketchum............................................. 48 MGA Communications..................... 117 MSLGroup.......................................... 50 MWW Group...................................... 52 Ogilvy PR Worldwide.......................... 56 Padilla CRT...................................... 124 Porter Novelli...................................... 58 RF|Binder......................................... 127 Ruder Finn.......................................... 60 Stevens Strategic Communications.. 136 W20................................................... 62 Waggener Edstrom............................. 64 EMPLOYEE COMMUNICATIONS Weber Shandwick.............................. 66 Gagen MacDonald............................. 95 Zapwater.......................................... 141 The Grossman Group....................... 100 HEALTHCARE Tunheim............................................ 141 Airfoil Public Relations......................... 70 ENTERTAINMENT Biosector2.......................................... 72 Gagen MacDonald............................. 95 Atomic PR.......................................... 72 Bliss Integrated Communications....... 74 GroundFloor Media........................... 100 Catalyst.............................................. 79 Brodeur Partners................................ 76 Group Gordon.................................. 101 DKC................................................... 84 Capstrat............................................. 78 Kekst and Company........................... 00 Goodman Media International............. 98 Chamberlain Healthcare PR................ 79 Mitchell Communications Group....... 121 Chandler Chicco Agency.................... 80 BUSINESS-TO-BUSINESS (B2B) PMK*BNC........................................ 123 National Public Relations.................. 121 Rogers & Cowan.............................. 130 Cooney/Waters Group........................ 82 Arketi Group....................................... 71 O’Malley Hansen Communications... 122 Marina Maher Communications........ 118 Olson Engage................................... 122 Schneider & Associates.................... 131 Taylor ............................................... 138 360 Public Relations^139 Gibbs & Soell...................................... 96 Havas PR......................................... 102 Makovsky + Company...................... 118 March PR......................................... 119 Peppercomm................................... 125 Brimmer Katcher............................ 92 Davies Public Affairs........................... 85 Peppercomm................................... 125 FINANCIAL SERVICES DeVries Public Relations..................... 86 RF|Binder......................................... 127 The Abernathy MacGregor Group....... 68 Dodge Communications..................... 87 Rasky Baerlein Strategic Communications.......................... 128 Sard Verbinnen & Co........................ 131 Sloane & Company........................... 134 Bliss Integrated Communications....... 74 energi PR........................................... 88 Brunswick Group................................ 77 Exponent............................................ 88 Joele Frank Wilkinson 5W..................................................... 91 Brimmer Katcher............................ 92 GCI Health.......................................... 94 CAUSE MARKETING The Standing Partnership................. 136 Group Gordon.................................. 101 Green Room....................................... 99 Blick&Staff Communications............... 74 Sunwest Communications................ 137 Intermarket Communications............ 106 JPA Health Communications............ 107 Crossroads......................................... 84 the 10 company............................... 139 Kekst and Company........................... 00 MCS Healthcare Public Relations..... 116 Graham & Associates......................... 99 Tunheim............................................ 141 Lane PR........................................... 114 Marina Maher Communications........ 118 CORPORATE RESPONSIBILITY Levick Strategic Communications..... 115 Makovsky + Company...................... 118 COMMUNITY RELATIONS MBS Value Partners.......................... 116 PAN Communications ...................... 123 Englander Knabe & Allen.................... 88 Global Strategy Group........................ 97 Makovsky + Company...................... 118 RF|Binder......................................... 127 CONSUMER MARKETING CRISIS MANAGEMENT William Mills Agency......................... 120 ReviveHealth.................................... 130 Zeno Group...................................... 142 The Abernathy MacGregor Group....... 68 Prosek Partners................................ 126 Access Communications ................... 67 Blaze PR............................................ 73 Cone.................................................. 81 RF|Binder......................................... 127 M Booth ............................................ 75 Englander Knabe & Allen.................... 88 Max Borges Agency........................... 75 GroundFloor Media........................... 100 CooperKatz & Company..................... 82 Hennes Paynter Communications..... 103 FOOD & BEVERAGE JeffreyGroup..................................... 108 Coyne Public Relations....................... 83 Kekst and Company......................... 111 Exponent............................................ 88 Public Communications, Inc............. 126 Crenshaw Communications................ 83 Levick Strategic Communications..... 115 FoodMinds......................................... 91 energi PR........................................... 88 Sard Verbinnen & Co........................ 131 Kohnstamm Communications.......... 111 Fineman PR........................................ 90 Singer Associates............................. 132 Lane PR........................................... 114 5W..................................................... 91 Sitrick & Company............................ 132 Havas PR......................................... 102 Sloane & Company........................... 134 FULL SERVICE Inner Circle Labs............................... 106 Stevens Strategic Communications.. 136 APCO Worldwide............................... 28 Jackson Spalding............................. 108 Sunwest Communications................ 137 Burson-Marstellar............................... 32 24 www.holmesreport.com Sard Verbinnen & Co........................ 131 Sloane & Company........................... 134 HISPANIC MARKETING Fineman PR........................................ 90 Formula PR........................................ 92 INTEGRATED MARKETING Gage.................................................. 95 Smith & Harroff................................. 134 INTERNATIONAL Intermarket Communications............ 106
  26. 26. Agency Report Card 2012 Text 100........................................... 139 INVESTOR RELATIONS The Abernathy MacGregor Group....... 68 Dix & Eaton........................................ 86 Makovsky + Company...................... 118 Prosek Partners................................ 126 Sitrick & Company............................ 132 LIFESTYLE Blaze PR............................................ 73 M Booth ............................................ 75 Catalyst.............................................. 79 DeVries Public Relations..................... 86 Highwire PR .................................... 103 Inner Circle Labs............................... 106 JSH&A Communications.................. 107 Kaplow............................................. 109 Konnect PR ..................................... 112 Landis Communications................... 113 Taylor ............................................... 138 360 Public Relations^139 LITIGATION The Abernathy MacGregor Group....... 68 Levick Strategic Communications..... 115 M&A The Abernathy MacGregor Group....... 68 Brunswick Group................................ 77 Joele Frank Wilkinson Brimmer Katcher............................ 92 Kekst and Company........................... 00 Prosek Partners................................ 126 Sard Verbinnen & Co........................ 131 MARKETING Arketi Group....................................... 71 DKC................................................... 84 Grisko................................................. 99 Landis Communications................... 113 MOBILE Global Results Communications......... 97 Racepoint Group.............................. 128 Arketi Group....................................... 71 Rasky Baerlein Strategic Atomic PR.......................................... 72 Communications.......................... 128 Bite .................................................... 73 Singer Associates............................. 132 Max Borges Agency........................... 75 MULTISPECIALIST Sitrick & Company............................ 132 Brew Media Relations......................... 76 Airfoil Public Relations......................... 70 Sloane & Company........................... 134 Brodeur Partners................................ 76 Smith & Harroff................................. 134 Dodge Communications..................... 87 Story Partners.................................. 136 Eastwick............................................. 87 Text 100........................................... 139 energi PR........................................... 88 Finn Partners...................................... 90 Tunheim............................................ 141 Finn Partners...................................... 90 Formula PR........................................ 92 REAL ESTATE Kel & Partners.................................. 111 Carmichael Lynch Spong.................... 78 CooperKatz & Company..................... 00 Fahlgren Mortine................................. 89 French/West/Vaughan........................ 93 Gable PR............................................ 95 Gibbs & Soell...................................... 96 Group Gordon.................................. 101 Havas PR......................................... 102 Jackson Spalding............................. 108 kwittken + company worldwide........ 112 LaGrant Communications ................ 113 Lane PR........................................... 114 National Public Relations.................. 121 Olson Engage................................... 122 The Standing Partnership................. 136 Trevelino Keller Communications Group............... 140 MULTICULTUAL LaGrant Communications ................ 113 NON-PROFIT Landis Communications................... 113 PRODUCT LAUNCH Schneider & Associates.................... 131 Hatch .............................................. 102 Jackson Spalding............................. 108 Highwire PR .................................... 103 LVM Group....................................... 113 The Hoffman Agency........................ 104 REGIONAL AGENCY Inner Circle Labs............................... 106 K/F Communications........................ 109 McNeely Pigott & Kel & Partners.................................. 111 Fox Public Relations..................... 120 LaunchSquad................................... 114 Public Communications, Inc............. 126 Lewis PR.......................................... 115 rbb Public Relations.......................... 127 MRB................................................. 117 SOCIAL MEDIA MARKETING William Mills Agency......................... 120 The OutCast Agency ....................... 123 Citizen Relations................................. 80 PAN Communications ...................... 123 Middleberg Communications............ 120 Racepoint Group.............................. 128 Mitchell Communications Group....... 121 Shift Communications...................... 132 Olson Engage................................... 122 Sparkpr............................................ 135 Shift Communications...................... 132 SutherlandGold................................ 138 SPORTS MARKETING Catalyst.............................................. 79 Kohnstamm Communications.......... 111 LVM Group....................................... 113 MRB................................................. 117 Sitrick & Company............................ 132 Stuntman PR.................................... 137 SutherlandGold................................ 138 Trylon SMR....................................... 140 Warschawski.................................... 141 26 www.holmesreport.com Text 100........................................... 139 Trevelino Keller Communications Group............... 140 PROFESSIONAL SERVICES French/West/Vaughan........................ 93 Bliss Integrated Communications....... 74 Taylor ............................................... 138 Capstrat............................................. 78 STARTUPS TRAVEL & TOURISM Brew Media Relations......................... 76 Lou Hammond & Associates............ 102 LVM Group....................................... 113 Pollack PR Marketing Group............. 124 Horn ................................................ 104 STRATEGIC COUNSELING Horn ................................................ 104 March PR......................................... 119 M Booth ............................................ 75 Brunswick Group................................ 77 Goodman Media International............. 98 Makovsky + Company...................... 118 Bolt Public Relations........................... 74 MEDIA RELATIONS 5W..................................................... 91 Hotwire............................................. 104 Dix & Eaton........................................ 86 Inner Circle Labs............................... 106 DKC................................................... 84 Horn ................................................ 104 Ackermann PR................................... 70 PUBLIC AFFAIRS & ISSUES MANAGEMENT Coyne Public Relations....................... 83 Global Results Communications......... 97 Davies Public Affairs........................... 85 Rogers & Cowan.............................. 130 Bolt Public Relations........................... 74 Gibbs & Soell...................................... 96 Capstrat............................................. 78 Davies Public Affairs........................... 85 Englander Knabe & Allen.................... 88 FoodMinds......................................... 91 Global Strategy Group........................ 97 Glover Park Group.............................. 98 Grisko................................................. 99 Group Gordon.................................. 101 JPA Health Communications............ 107 Kearns & West.................................. 110 Brodeur Partners................................ 76 Brunswick Group................................ 77 Dix & Eaton........................................ 86 Gagen MacDonald............................. 95 Kearns & West.................................. 110 Kekst and Company........................... 00 Singer Associates............................. 132 the 10 company............................... 139 SUSTAINABILITY Levick Strategic Communications..... 115 MGA Communications..................... 117 McNeely Pigott & Fox Public Relations..................... 120 National Public Relations.................. 121 TECHNOLOGY Access Communications ................... 67 Airfoil Public Relations......................... 70 Trylon SMR....................................... 140 Zeno Group...................................... 142 WOMEN Lippe Taylor Brand Communications.116 Southard Communications................. 00
  27. 27. IT’S NOT THE SIZE OF THE DOG SIZE OF THEIN THE IT’S NOT THE DOG IN THE FIGHT FIGHT IT’S THE SIZE OF THE IN THE DOG IT’S THE SIZE OF THE IN THE DOG Global communications with impact www.lewispr.com
  28. 28. Agency Report Card 2013 APCO WORLDWIDE a small outpost north of the border in Ottawa. INTERNATIONAL REACH Margery Kraus MOMENTUM After taking a recession-related hit in 2009, APCO has bounced back over the past three years, seeing worldwide revenues increase from just under $100 million to just over $122 million, and while growth in North America was modest last year, it continued to positive trend. New business came from a mix of existing clients and new wins: Boeing, Coach, ebay, GE, Honeywell, KFC, May Kay, Pepsi, Rotary International, and the University of Southern California. NATIONAL REACH APCO’s Washington, DC, office is still a powerhouse, home to the majority of its US workforce, a leader in public affairs, with considerable additional strength in corporate communications, and sector expertise in healthcare, financial services and energy. The firm’s New York office now has about 40 people, with particular strength in financial communications and corporate social responsibility, supplemented by the Strawberry Frog advertising and branding operation, which maintains its own Madison Avenue offices. There are smaller US offices in Boston, Chicago, Raleigh-Durham, Sacramento, San Francisco and Seattle, and 28 www.holmesreport.com TALENT APCO is still somewhat smaller across the EMEA region than most of its multinational peers, deriving only about a quarter of its global revenues from its European operations. Its largest EMEA office in London, with a team of more than 50, and has evolved beyond public affairs to include a broad range of corporate reputation work while maintaining the firm’s C-suite focus. The Brussels office, meanwhile, remains focused on EU policy work. But the most impressive growth has come in the Middle East, where APCO acquired local consultancy Ji-Win two years ago. About $11.3 million of APCO’s $120 million worldwide fee income derives from its Asia-Pacific operations, with the strongest growth last year coming in South-East Asia. Key clients in the region include Corning, Diageo, Dow Corning, Huawei, Johnson & Johnson, MasterCard, pharmaceutical trade body PhRMA. APCO remains one of the most top-heavy of the large firms, its focus on high-margin business and its independence providing the freedom to make the kind of investment hires that large holding companies discourage. New over the past 12 months are Mike Tuffin, former EVP of America’s Health Insurance Plans, as managing director in Washington, DC; Rebecca Boles from David All Group as director of digital strategy; as well as a number of key additions to the firm’s unique and impressive international advisory council, from former US Rep. Cliff Stearns to venture capital firm partner Bob Kocher to ex-Harford CCO and CMO Karen Tripp. They join a formidable and largely stable leadership team led by founder and chief executive Margery Kraus, president and COO Neal Cohen, and supported by an international advisory board that provides the team with access to the collective experience of a unique cadre of veteran politicians, business execs, diplomats, and communicators. EXPERTISE CULTURE Thirty years after its launch as a one-person public affairs subsidiary of a DC-based law firm, APCO remains one of the go-to agencies for policy issues in the nation’s capital, but much of the firm’s recent growth has come in other areas, including a wide range of corporate reputation work (CSR, crisis and issues management, employee communications, and more) and expanding brand-building capabilities. It has also established itself as a major player in several sectors, most notably healthcare and consumer goods, but also financial services and energy and clean technology (not coincidentally, highly-regulated businesses). Throw in one of the best research and insights groups in the business, and the Studio Online digital practice, and APCO is a much more well-rounded operation today than it was three or four years ago. APCO’s vision is “to be the trusted partner of choice, creating value by challenging conventional wisdom and providing global service, culture by culture.” To focus on the former, the firm redefined its employee value proposition last year, urging employees to “try something new every day” and “forge your own path,” emphasizing the ability of individuals to define their own “APCO Experience.” The commitment to a one-firm approach to service, meanwhile, manifests itself most obviously with a transfer policy that saw 5 percent of employees take secondments to other offices in 2012, and aims to double that this year.
  29. 29. LEARN MORE ABOUT OUR CREATIVE SCIENCE AT MBOOTH.COM OR TELLMEMORE@MBOOTH.COM
  30. 30. Agency Report Card 2013 INTELLECTUAL LEADERSHIP APCO has been conducting some of the most interesting research in the business with its focus on “champion brands,” which finds widespread agreement that public expectations regarding corporate conduct have become more demanding, that companies have a role to play in shaping a better society, and that the best companies advocate for the things that are important to their stakeholders, creating shared value. The firm’s predictive risk modeling service, meanwhile, seeks to identify stakeholder concerns before they turn into full-blown crises, while its Return on Reputation indicator seeks to demonstrate the very tangible benefits of a superior reputation—from consumer sales to support for a company’s policy positions to employee engagement and ultimately share price. PROGRAMS The best illustration of APCO’s continued drive to diversify beyond its public affairs roots comes from the range of high-profile assignments, from internal and external communications surrounding CEO succession at Coach to handling supply chain and corporate governance issues for Gap, to health and nutrition messages for Mars, to work for Mary Kay that spans cause related marketing—an anti-domestic violence effort—and social media, including a makeover competition. The firm’s financial communications work, on corporate restructuring at United, Universal Music Group’s acquisition of EMI, and for the MFGlobal bankruptcy trustee has been particularly noteworthy, while in the public affairs realm it worked with Sprint to oppose the proposed AT&T-Tmobile merger and with the American Beverage Association to fight New York Mayor Michael Bloomberg’s proposed ban on large sugary drinks. 30 www.holmesreport.com BRAND Traditionally, APCO’s marketing efforts have been led by white papers and other thought leadership, with in-depth looks at topics of Strawberry Frog—really pay off. In the meantime, the firm continues to diversify in terms of the kind of work it does (without losing its focus on high-value C-suite issues) and expand its geographic base. ”THE FIRM CONTINUES TO DIVERSIFY IN TERMS OF THE KIND OF WORK IT DOES (WITHOUT LOSING ITS FOCUS ON HIGH-VALUE C-SUITE ISSUES) AND EXPAND ITS GEOGRAPHIC BASE” ranging from cyber-security to the experience of Chinese companies in the United States. The firm has also published research around its “champion brand” approach, and its Return on Reputation methodology, the latter focused on the pharmaceutical sector in 2012, with new studies on food and chemicals to come in 2013. And APCO renewed its commitment to community service last year, supporting the Clinton Global Initiative and the UN Global Compact, and working with Yunus Social Business and its founder, Mohammed Yunus. All of that is supplemented by a growing social media presence and contributes to a brand that is well differentiated from the other large multinational agencies. THE FUTURE To a certain extent, APCO is now waiting to see whether some of the big bets it has made over the past couple of years—expansion in China, where there would appear to be limitless opportunity for a firm that really understands the government affairs business, and in the Middle East; the acquisition
  31. 31. @joshmiko: Everything about today ruled. Meeting the NY team @FinnPartners Going on a boat cruise, drinks on a floating two story barge #newexperiences @Heather_Gordon: On this #LaborDay, I’m thankful to work for the best PR agency on the planet, @FinnPartners #cheesybuttrue @Zafar4Hope: Well done @finnpartners team! Another successful year for the #HyundaiHopeOnWheels program. Thank you for all your hard work. @VisitJamaicaNow: Having a great time presenting #SocialMedia & PR w/@FinnPartners at our tourism industry seminar @SunsetJamaica. Thanks for joining us Finn! @DanRatherReport: Quick words of tks to the great @FinnPartners team for their partnership & support of www.danrather.com & Rather Outspoken over past yr @prosperitygal: Wanted to share with you @DavidBurkus your #PR team is awesomesauce ;) talk to you next week on #BBSradio @AdvantixSystems: 2013 has been a great year for @AdvantixSystems! Thanks to our customers and partners, incl @FinnPartners, for helping us achieve greater EE Best place to work, best results for our clients #justsayin

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