PR AGENCYREPORT CARD2012News and Intelligence for Public Relations Professionals
s t i r c re a t i v i t y
Two simple wordsremind us that great ideasshatter expectations.Two simple wordsset Ketchum apart.break through            ...
Agency Report Card 2012                                                      the                                   HOLMES ...
THE FREEDOM TO SEE.THE POWER TO DO.                                                   ®Chandler Chicco Agency is a global ...
Agency Report Card 2012                                     The competitive landscape                             this yea...
            “Public relations can’t be learned except by experience.”                                                     ...
Agency Report Card 2012                   WHAT               IS A                                         PUBLIC          ...
Specialized          Thinking                I N T E G R AT E D         CO M M U N I C AT I O N S            1 6 E a s t 3...
Agency Report Card 2012those who practice public relations in its truest form. But it has reduced     internal newsletters...
Editorial Featureevery neighbor has access to channels that can deliver and amplify           relations in its truest sens...
Agency Report Card 2012    FREQUENTLYASKED QUESTIONS             HOW WERE FIRMS SELECTED                           HOW DID...
NEW RULES                              PR has changed. Have you?                                   Social                 ...
Agency Report Card 2012                      LARGE AGENCY                                                  information.” A...
Agencies of the Year               NEW AGENCY OF THE YEAR:                                                           ton, ...
Agency Report Card 2012sively in the region. But our first Latin American Agency of the Year award     CREATIVE AGENCY OF ...
Agencies of the YearFINANCIAL AGENCY OF THE YEAR:                                                  est levels of that coun...
Agency Report Card 2012ALPHABETICAL INDEXNORTH AMERICA                                                          Exposure.....
Alphabetical Index                                                                                The Holmes Report, 2/3 P...
Agency Report Card 2012GEOGRAPHICAL INDEXALABAMA                                                      Landis Communication...
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2012 Americas Agency Report Card

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The Holmes Report's 2012 Americas PR Agency Report Card, which analyses 200 leading firms in the US, Canada and Latin America.

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  1. 1. PR AGENCYREPORT CARD2012News and Intelligence for Public Relations Professionals
  2. 2. s t i r c re a t i v i t y
  3. 3. Two simple wordsremind us that great ideasshatter expectations.Two simple wordsset Ketchum apart.break through www.ketchum.com
  4. 4. Agency Report Card 2012 the HOLMES REPORT PR AGENCY REPORT CARD Paul A. Holmes CEO Arun Sudhaman Partner and Managing Editor Greg Drury Partner and President - U.S. Operations Annabel Davis Chief Internet Officer Amanda Busby UK Administrative Manager Celeste Picco Chief Administrative Officer Anthony S. Picco Layout & Print Production The Holmes Report, PR Agency Report Card 2012 (ISBN 978-0-9831883-7-7) is published once a year by The Holmes Group, Address: 271 West 47 Street, Suite 23-A, New York, NY 10036, USA Tel: (212) 333-2300; Fax: (212) 333-2624 Second class postage is pending at New York, NY, and additional offices. POSTMASTER: Send all address changes to The Holmes Report 271 West 47th Street, Suite 23-A, New York, NY 10036, USA Individual copies of The Holmes Report PR Agency Report Card 2012 are priced at $69.95.2 www.holmesreport.com
  5. 5. THE FREEDOM TO SEE.THE POWER TO DO. ®Chandler Chicco Agency is a global team of healthcare communicationsspecialists dedicated to helping clients tackle the most complex challenges.Bringing together an unmatched breadth of resources, CCA is valued as anatural extension of its clients’ organizations. As part of Chandler ChiccoCompanies and inVentiv Health, we are able to deliver integrated counsel andexpert insight from a variety of strategic perspectives. www.chandlerchiccocompanies.com
  6. 6. Agency Report Card 2012 The competitive landscape this year’s Report Card now offer a wide range of digital for American public relations and social media strategies in addition to their historic firms has never been tougher. expertise in mainstream media relations. Some offer experiential communications, a range of content creation The past few years have services--including digital, video, print and more--and are seen dramatic changes in the even creating advertising campaigns. way companies communicate with their key stakeholders, a The growth of the PR industry in 2012—we estimate blurring of the lines between that the North American business as a whole grew consumer and corporate communications, an increase by close to 10 percent—indicates that despite what in the number of channels, and a shift in the balance continues to be a tough economy, public relations between paid, owned, and earned media channels. As a agencies are benefiting more from the opportunities of result, more and more agencies are competing for clients’ this new age, rather than suffering as a result of new communications dollars: advertising agencies, digital challenges. But there is no doubt that agency leaders will specialists and even management consulting firms are need to remain attuned to shifts in the media landscape beginning to offer services that would traditionally have and changing client expectations if they are to continue been considered part of the PR agency’s responsibility. to thrive in the new communications environment. At the same time, of course, those changes are creating new opportunities for public relations firms to Paul A. Holmes expand their own offerings. Most of the firms profiled in Paul Holmes, Editor EDITORIAL.............................................................................................................................................................. 04CONTENTS WHAT IS A PUBLIC RELATIONS AGENCY?................................................................................... 06 FREQUENTLY ASKED QUESTIONS (FAQ)...................................................................................... 12 AGENCIES OF THE YEAR........................................................................................................................... 14 ALPHABETICAL INDEX................................................................................................................................. 18 GEOGRAPHICAL INDEX.............................................................................................................................. 20 SPECIALTY INDEX............................................................................................................................................ 22 NATIONAL MULTI-OFFICE, MULTI-SPECIALTY FIRMS............................................................. 24 SPECIALIST, BOUTIQUES, SMALL AND MID-SIZED FIRMS............................................... 78 4 www.holmesreport.com
  7. 7.   “Public relations can’t be learned except by experience.”     ‐ Harry S. Truman  KEKST AND COMPANY For more than four decades, Kekst has been dedicated to providing extraordinary  communications counsel and service to publicly traded companies and private  institutions around the world. Among our areas of expertise:    Corporate Positioning     Investor Relations  Crisis Communications  Corporate Governance     Litigation Support    Mergers & Acquisitions     Restructurings/Reorganizations  Alternative Investments   Media Strategies  Public Affairs                      New  York     San  Francisco  437 Madison Avenue  One Market Plaza  19th Floor  Spear Tower, Suite 1710  New York, NY  10022  San Francisco, CA  94105  Tel:   (212)  521‐4800  Tel:  (415)  852‐3900       WWW.KEKST.COM 
  8. 8. Agency Report Card 2012 WHAT IS A PUBLIC RELATIONS AGENCY? Having allowed itself WHAT IS A PUBLIC RELATIONS AGENCY? to be defined in terms Clients not intimately involved with the public relations industry may be surprised to learn that of media relations and there is no consensus answer to that question, even among those who own and manage firms that publicity, the public call themselves public relations agencies. relations industry is Indeed, while many of the firms participating in this report consider themselves part of the public relations industry—they enter PR awards, are listed in PR league tables and rankings, coming to realize that belong to PR associations—they often call themselves by another name, preferring terms such as the digital and social Communications (which has also become a popular synonym for public relations on the client side media age requires a of the business). broader skill set. Even those firms that continue to self-identify with the industry by making the term Public Relations part of their name will occasionally assure prospective clients that “we are not just a public Paul Holmes argues relations agency” or that “what we do goes beyond traditional public relations.”that the industry needs Yet the truth is that little or nothing about what they do—even those who are now active in digital to go back to its roots, and social media, as most are—would strike the pioneers of the public relations profession as to embrace the surprising or non-traditional or beyond the confines of the discipline they helped to define. Indeed, early practitioners like Edward L. Bernays or Arthur W. Page would more likely to be shocked multiple tools and to find PR people describing themselves as mere communicators; they would have considered multiple channels communications to be only one aspect of the far broader role true public relations people can and that can help client should embrace. organizations manage the relationships LOSING TOUCH WITH THE INDUSTRY’S ROOTS with their key Bernays and Page and the others who created the foundation upon which the public relations stakeholders. business was built would have been even more disappointed in the trajectory the industry has taken in recent years, and at the negative perceptions surrounding the term “public relations” that resulted, prompting so many practitioners to seek alternate descriptions. Bernays defined public relations as a form social science. Page was insistent that “public perception of an organization is determined 90 percent by what it does and 10 percent by what it says”—a clear challenge to those who see PR as synonymous with communication. Yet somehow, the modern public relations business—including the vast majority of PR agencies— has allowed itself to be defined by the use of a single tool. Somehow, public relations has become synonymous with publicity or media relations or earned media. And this has led to the proliferation of an even less flattering term: “spin”—a term that implies that a company’s public relations activities are not only completely divorced from its behavior but often completely contradictory to it. Defining public relations so narrowly, in terms of a single tool or channel rather than in terms of the process of (as the name implies) managing relationships, has never been particularly helpful to 6 www.holmesreport.com
  9. 9. Specialized Thinking I N T E G R AT E D CO M M U N I C AT I O N S 1 6 E a s t 3 4 TH S t re e t , N ew Yo r k , N Y 1 0 0 1 6 212.508.9600 / w w w . m a k o v s k y . c o mFinance / Health / Tech / Energy / Branding / Digital / Change Management
  10. 10. Agency Report Card 2012those who practice public relations in its truest form. But it has reduced internal newsletters and magazines; written executive speeches;barriers to entry, so that the profession became open to—and arguably, created and managed events; handled product placement in televisiondominated by—those whose only real skill was the ability to generate programming; and even created advertising—usually corporate orpublicity or secure positive media coverage for their clients. issues-oriented advertising rather than product. Until relatively recently, that was a Faustian bargain the majority of This ability to create content in a myriad forms has come to the forepractitioners seemed ready to accept. There was plenty of money to be in the digital and social media age, which has seen increased demandmade in managing earned media coverage for clients, and by focusing for all of these forms of content and more: corporate blogs, digitalon that aspect of public relations, the industry was able to differentiate press offices, Facebook pages and social media hubs, podcasts anditself from related disciplines (most notably advertising) and to grow into webcasts, YouTube videos, mobile apps and widgets, even games andwhat is today close to a $10 billion global business. in some cases television formats and original programming. But over the past few years, that narrow definition of public relations Once again, a firm that defines its purpose in terms of securinghas begun to look far less attractive to many practitioners, largely as earned media coverage or publicity for its clients will find the transitiona result of the opportunities presented by the growing importance of to managing relationships or developing multichannel content difficult;digital and social media. a firm that defines its purpose in terms of public relations in the historic sense will embrace new forums for conversation and new forms ofTHE SOCIAL MEDIA AGE CHANGES content for what they are: wonderful and effective news tools that enhance and facilitate the process of building deeper, more enduring,EVERYTHING and mutually beneficial relationships between organizations and their Because the rise of digital and social media has encouraged stakeholders.companies to embrace two trends that are integral to public relationsin its original Bernaysian sense, but alien to it—or at least beyond its REDEFINING PUBLIC RELATIONScapabilities—in the narrower form much of the industry has adopted. The first of those trends involved the realization that organizations It should be clear that while the digital and social media revolutionneed to engage their stakeholders (consumers, employees, presents the public relations industry with an opportunity, it is not toshareholders, communities and others) in honest and authentic “move beyond” traditional public relations, but rather to rediscoverconversation in order to develop real relationships with them. public relations in its traditional sense, and to abandon the modern, Until relatively recently, it was still possible for a company to believe restricted model with its focus on earned media or publicity.that their brand was defined was defined by all the things it said about All of which is not to say that earned media is unimportant. Quiteitself: by its logo, its advertising, its sponsorships, its press releases. the opposite: as consumers are bombarded with multiple messagesToday, that seems like a hopelessly old-fashioned view of how the across multiple channels, the need for credibility—the major benefitworld works. Today, brands are defined by all of things consumers of earned over paid messaging—will only increase. Firms interesting(and other stakeholders) say about the company, its products and in managing the relationships between an organization and itsservices, in conversations that take place online and off—often without stakeholders will need to be adept at earning the confidence andthe input or even the awareness of the company itself. the endorsement of credible third-parties. But those third-parties will Companies cannot control those conversations or, by extension, include not only traditional media, but also new media (bloggers arethe perception of their brands. But they can influence them: first by the most obvious example) and other opinion leaders (a group thatensuring that their communications are authentic and honest (which includes not only traditional authorities such as politicians, educatorsin reality means ensuring that their products and services deliver on and scientific experts, but ordinary members of the public, friends andthe promises they make and—just as important—that their corporate family members, identified by much modern research as the mostpolicies and behaviors reflect the values they espouse in public); and credible sources of information in an environment in which institutionalsecond by participating in those conversations in a respectful and trust has been horrible eroded).responsive manner, devoting at least as much energy to listening as But true public relations firms will also need to recognize that publicthey do to talking. relationships are impacted by many other forms of communication. In other words, they need to focus on developing relationships rather Rather than positioning their discipline as a (cheaper, or more cost-than delivering messages. They need to focus on their public relations. effective, or more credible) alternative to advertising, for example, they If conversation is important in the digital and social media age, will need to recognize that advertising is just another (often immenselycontent is almost equally so. Digital and social channels provide powerful) tool for building public relationships—as are sponsorships,organizations with an opportunity to create content in a wide variety of websites, events, and all other forms of content. That doesn’t mean PRformats, content designed to engage, entertain and educate consumers firms need to be involved in the production of all of these elements, butand draw them into the conversation about companies and their brands. it does mean that PR firms need to understand when they are the most Public relations firms have always been content creators, of course, effective tools for a particular task, and be prepared to recommendbut historically the focus has been on developing content that appealed them as part of an overall public relations solution.to a single audience: the media. That meant press releases (or, for Most important, however, is that public relations firms—and thetelevision, video news releases), but it also meant photographs, fact clients that employ them—will need to recognize that all of thesesheets, surveys, white papers, and in more recent years infographics or communications activities, including the various forms of contentwebsite content. discussed here, and the conversations taking place online and off Public relations firms that define the scope of their operations in terms between organizations and their publics, are secondary to the way anof earned media or publicity might stop there, but many of the best firms organization acts.have always gone further: many PR firms have long produced annual We have entered a true Age of Transparency, an environmentfinancial and corporate responsibility reports for their clients; produced of heightened scrutiny, in which every employee, every consumer, 8 www.holmesreport.com
  11. 11. Editorial Featureevery neighbor has access to channels that can deliver and amplify relations in its truest sense.their experience with the organization to a mass audience. In that It’s a mistake because clients need to be able to identify the firmsenvironment, any inconsistency between a company’s messaging— with whom they do business as part of an industry. There’s little value inwhether the medium is earned, paid or owned—and an individual’s being the world’s only “perception management” firm (to take one termsexperience can be extremely damaging. adopted and swiftly abandoned by a leading public relations agency And so public relations has to involve actions as well as words, and a decade or so ago) because relatively few clients are going to say topublic relations firms have to be prepared to advice companies on policy themselves: “We don’t need a brand consultancy or a PR firm, we needand behavior, not just communications. Substituting just two words a perception management agency.”in Page’s dictum, they need to remember that “the relationships of an And finally, it’s a mistake because it sells the people in our industryorganization are determined 90 percent by what it does and 10 percent short. If we are truly skilled at managing the relationships betweenby what it says.” organizations and their stakeholders, at changing perceptions, at Some will argue—indeed, some of the firms in this report have positioning brands and managing reputations, then the challenge ofargued—that embracing this agenda for their firms means abandoning changing the relationship between the PR industry and its clients shouldthe term “public relations,” that the term has become so corrupted, so not be beyond us.misunderstood, so narrowly defined that clients are reluctant to accept Today, many clients respond to a PR firm that brings them a bigthat a public relations firm can do all of the things required to managing branding idea, or a reputation management solution that requiresan organization’s relationships with its publics in the social media age. significant changes in corporate policy, or a communicationsAnd so some will embrace other descriptors, or invent new terms to campaign involving events, website development, advertising, anddifferentiate themselves from the mass of firms describing themselves as more, and says: “I didn’t expect all that; you guys are more than justPR agencies and viewing themselves as part of the PR industry. a PR agency.” We believe that’s a mistake. We need to get to a place where clients respond to a PR firm that It’s a mistake first because there is really no better description than brings them an earned media strategy and says: “Is that all? I thoughtpublic relations for what this new age requires. This is an age in which you guys were public relations people, not publicists.”organizations need to focus on building strong, authentic, mutually As an industry, we can do that by accepting that we need to adoptbeneficial relations between themselves and the public. a public relations strategy in the true, traditional sense of the term: It’s a mistake because all the other descriptions—particularly, as we we need to change our collective behavior and then we need tohave seen, “communications,”—imply something narrower than public communicate that change and what it means to our stakeholders. Be Relevant, Stay Relevant When something is truly relevant, the company, brand or cause becomes part of us. Building relevance for our clients is at the core of our mission. Discover Relevance at www.brodeur.com and download our Relevance white paper. 33 Offices Globally. Boston | New York | Phoenix | Portsmouth, NH | Washington, DC www.holmesreport.com 9
  12. 12. Agency Report Card 2012 FREQUENTLYASKED QUESTIONS HOW WERE FIRMS SELECTED HOW DID YOU SELECT YOUR FOR INCLUSION IN THEAGENCY AGENCIES OF THE YEAR? REPORT CARD? There are several criteria for inclusion. We met with many of the firms included in One is size. We made every effort to include this Report Card personally, sitting through the largest agencies as well as the leaders in credentials presentations and discussions major geographic markets. about philosophy, culture, values, and Awards were another indicator of quality, strategy. In addition to those meetings we and we included many firms that had won spoke with more than 100 clients and industry awards on a national or regional level. experts. In almost every case, we asked the Finally, word of mouth was important. As we individuals which firms they most respected. talked to participating firms, we asked them We also took into consideration growth and who among their competitors they respected. industry recognition such as awards, which As we talked to clients of participating firms, provide us with a unique insight into the way we asked for their recommendations, and our participating agencies think. Best Agencies to Work For survey identified Both historic positioning in a market— firms that employees around the industry consistent leadership over time—and more admired. recent accomplishments and performance Of course, we were dependent on the were taken into consideration. participation of the firms themselves. We contacted more than 250 firms to invite them HOW CAN MY FIRM PARTICIPATE to submit the detailed information we needed IN NEXT YEAR’SAGENCY in order to create a thorough and accurate REPORT CARD? profile. Many of them failed to respond and several declined to participate for their own Simply contact our editor, Paul Holmes at reasons. pholmes@holmesreport.com. Be prepared to answer questions about your firm ranging DO YOU EVER WRITE NEGATIVE from the general (what makes your firm REVIEWS OF THE FIRMS YOU different from its competitors) to the specific INCLUDE? (recent new business successes, awards and recognition earned) and to include client Not usually. Firms are included because we references or testimonials. We will start pulling believe they are good enough to recommend together information for the 2013 Report Card to our client-side readers. If we don’t think beginning in November of this year. a firm is good enough to be included, we exclude it, rather than wasting our valuable IS THERE ANY COST FOR space and our readers’ valuable time with a INCLUSION? negative review. Absolutely not. Because the Report Card reaches an extensive client-side readership— both in the U.S. and globally—several participating firms have chosen to advertise, but firms are included on merit, not because they have bought ads, and we would never exclude a firm that didn’t advertise. 12 www.holmesreport.com
  13. 13. NEW RULES PR has changed. Have you? Social monitoring Visual storytelling Newsoptimization Get your guide to today’s PR here lewispr.com/HolmesNA Digital communications from 24 offices globally
  14. 14. Agency Report Card 2012 LARGE AGENCY information.” And it clearly resonates with clients. Says OF THE YEAR: Bryan McCleary, director of external relations at P&G’s AGENCIESOF THE YEAR baby care division: “At P&G, we are trying to move away EDELMAN from thinking about people as consumers, to start to think EDELMAN last won our Large Agency of the Year award about them as citizens and human beings, and the name in 2005, which looks like an extraordinary oversight. In really speaks to that need.” the intervening years, no firm has enjoyed better overall HONORABLE MENTION: growth or made such an impressive contribution to the DKC, EuroRSCG Worldwide, Taylor, WCG positioning and thought leadership of the industry. It’s no exaggeration to say that Edelman could justifiably have won the award in any (perhaps even all) of the years SMALL AGENCY OF THE YEAR: since then, and so this year’s Large Agency of the Year MITCHELL COMMUNICATIONS GROUP award is long overdue. ELISE Mitchell founded her Arkansas-based public relations It is also well-deserved not only on the basis of the firm in 1995 and for a decade ran it as a sole proprietor- firm’s accomplishments over the past seven years, ship, barely registering on the national radar. In 2005, but on the basis of a stellar 2011. At a time when however, she began a transformative effort to create a the public publicly-held PR agencies that make up national, full-service agency—an effort that has paid spec- Edelman’s peer group were growing on average in the tacular dividends. Six years later, Mitchell Communications mid-single digits, the only truly global independent saw fee income growth in the region of more than twice Group ended 2011 with fee income in excess of $11 million that level, ending the year with US revenue in excess of (up by about 75 percent) and a team of 60 serving some WCG102_07W_Ho $380 million, with a team of 2,200 serving clients such major blue-chip brands including Wal-Mart and Sam’s Club, as adobe, eBay, GE, Heinz, Merck, Microsoft, Shell, Hilton, Tyson, Procter & Gamble, Southwestern Energy, Starbucks, and Unilever. New business in 2011 came and JB Hunt that would be the envy of most New York from AstraZeneca, GE, Johnson & Johnson, Microsoft, agencies.. But Mitchell’s success is about more than just Novartis, and many more. growth: it’s about committing to an approach that puts And no firm has made more of a contribution to business counseling first; building an agency culture that the soaring standing of the public relations industry. emphasizes both performance and values; and developing Edelman was a pioneer in the digital and social a broad array of creative services—from digital to research media realm, and remains an industry leader; its Trust to training—that impact client success on many fronts. Barometer, now a decade old, has become the most HONORABLE MENTION: quoted piece of intellectual property in the industry; French/West/Vaughan, Kaplow, Padilla Speer it has produced groundbreaking research on cause- Beardsley, RF Binder related marketing and developed new planning and measurement tools; and established itself as one of the industry’s employers of choice. BOUTIQUE AGENCY OF THE YEAR: HONORABLE MENTION: GolinHarris, Ketchum, Ogilvy Public Relations, CATALYST Weber Shandwick FOUNDED in 2005, when it spun out of Taylor to focus on its core sports and active lifestyles business (an entertain- MIDSIZE AGENCY ment practice was quickly added), Catalyst was our New OF THE YEAR: Consultancy of the Year in 2009, and has certainly justified the predictions we made at the time. Last year saw growth CITIZEN RELATIONS of close to 20 percent, so that the firm ended 2011 with CITIZEN Paine—the former PainePR, which rebranded fees of almost $6 million and a client list that includes in mid-2011—has been producing a dazzling array of some of the biggest names in sports and entertainment: creative work for a couple of decades now, so its seven Consumer Reports, ESPN, Glaceau Vitamin Water, NAS- nominations for North American SABRE Awards (more CAR, Powerade, Purina, Subway, Timex, Under Armour than any other midsize firm) were no great surprise. and Xbox 360 (which along with Dick’s Sporting Goods, Those campaigns included work in the US for Procter Geico, and Skyy Spirits was new in 2011). The firm also & Gamble (the Future Friendly and Give Education CSR strengthened its digital team with the addition of Shripal efforts, digital work for Old Spice, social media outreach Shah (formerly with the Washington Redskins), opened an for Pampers), Aflac (crisis management) and Duracell office in Washington, DC; and produced award-winning (cause marketing), as well as a Canadian project by work for Dick’s (a cause marketing effort focused on Citizen Optimum for Future Shop. But the firm’s 2011 athlete concussions) and Purina Dog Chow’s partnership repositioning deserves at least as much attention. with the movie Tintin. Chief executive Daryl McCullough says the new brand “reflects the democratization of communication and the HONORABLE MENTION: changing landscape of how people receive and share Borders & Gratehouse, Lane PR, Revive, Spectrum 14 www.holmesreport.com
  15. 15. Agencies of the Year NEW AGENCY OF THE YEAR: ton, Montreal, Ottawa, Quebec City, Regina, Toronto, Vancouver and Victoria, plus affiliates in four other markets) were thriving, not only in FINN PARTNERS terms of size and growth but in terms of the kind of strategic public af- RUDER Finn has already given birth to one hugely impressive midsize fairs and corporate communications work the agency built its reputation independent, RF Binder, and in May of last year announced the forma- on. Now that Hill+Knowlton Strategies (thanks to the merger of H&K and tion of another, with co-chief executive Peter Finn leaving to launch his Public Strategies) is again a significant player in that business globally, own firm, Finn Partners (all three remain part of the Ruder Finn Group). it’s no surprise that the Canadian business is even more bullish on the Finn Partners launched with an impressive footprint (160 people in New future. Longtime president Michael Coates has built an operation with York, Chicago, Washington, DC, Los Angeles and San Francisco); a strengths in some of Canada’s key sectors—healthcare, energy and strong client roster (the Jamaican Tourist Board, IEEE, Liz Claiborne, financial—and the firm’s work in the past 12 months ranges from launch- Logitech, The North Face, Rosetta Stone, StubHub, Vonage, Hyundai); ing Sun Life Financial’s Inspire the Nation fitness movement to assisting a formidable leadership team (Richard Funess, Howard Solomon, Alicia Cliffs Natural Resources with the controversial acquisition of iron mines Young, Gail Moaney, and Noah Finn; and strength in technology, travel, in Quebec to crisis preparedness for low cost carrier WestJet to a high- consumer and corporate affairs, and digital. The firm debuted just out- profile presence for Dolby at the Toronto International Film Festival. side the top 10 US independents, with fees of $23 million, and quickly HONORABLE MENTION: picked up new business (CTIA–The Wireless Association, NetZero and Citizen Optimum, Edelman, High Road Communications, National Vonage) and awards (for its CSR work with Hyundai). But Finn believes PR that in the long-term the firm’s key differentiator will be its culture and its focus on people: a “true partnership” model. LATIN AMERICAN AGENCY HONORABLE MENTION: OF THE YEAR:olmesReport_HalfPageAd_M01.pdf 1 9/13/12 2:53 PM Story Partners, the10company FSB CANADIAN AGENCY OF THE YEAR: THERE’S plenty of interest in Latin America among big multinational agencies, with Burson-Marsteller and Hill+Knowlton Strategies well- HILL+KNOWLTON STRATEGIES established in key markets, Edelman and Weber Shandwick making EVEN when Hill & Knowlton’s US operations were in the doldrums, the acquisitions, Ketchum launching a sports practice in Brazil, and leading agency’s offices north of the border (wholly-owned in Calgary, Edmon- Spanish firms Inforpress and Llorente & Cuenca both expanding aggres-
  16. 16. Agency Report Card 2012sively in the region. But our first Latin American Agency of the Year award CREATIVE AGENCY OF THE YEAR:goes to one of a handful of local firms that have emerged as marketleaders in recent years. FSB was founded in 1980 by Francisco Soares M BOOTHBrandao and today has revenues of $55 million, employing almost 400 NO practice within the public relations discipline has changed more as apeople across four offices in Brazil, and serving a client roster than in- result of the digital and social media revolution than consumer marketing,cludes the Ministry of Health, the Ministry of Sports, the Brazilian National and M Booth has changed right along with it, adding new capabilities,Agency of Oil and Gas, and the Ministry of Tourism, and private sector new clients, and in 2011 a new positioning. It’s not just that M Booth hasgiants Exxon Mobil, Ultra/Ipiranga, GSK, Oi, Microsoft, Pirelli and Roche. built an impressive social capability (though it has, with its own FirstWordIncreasingly global in focus, its social media work for Rio de Janeiro state digital practice and the shared resources of its parent company Next Fif-government won a Cannes Silver Lion last year. teen doing strong work for brands ranging from American Express to TheHONORABLE MENTION: Macallan), but that it has developed a new approach, “creative science,” which places a heavier emphasis on research and insight alongside theBurson-Marsteller, Jeffrey Group, Llorente & Cuenca, S2 Publicom firm’s well-established ability to develop breakthrough creative ideas. All of that helped M Booth to approximately 20 percent growth in 2011, withCONSUMER AGENCY OF THE YEAR: revenues of slightly more than $14 million and new business from brandsOLSON like Allianz, Banfi Vinters, Disney Consumer Products, Foursquare, General Electric and longtime client Unilever.CHICAGO-BASED Dig Communications, founded by Peter Marino in2004, was already well on its way to being one of the hottest young PR HONORABLE MENTION:firms in the country when it was acquired by Twin Cities ad agency Olson Carmichael Lynch Spong, Coyne PR, Fast Horse, Zeno Groupin December of 2010. That deal helped fuel an impressive 40 percentincrease in PR fee income for the firm, now operating under the Olson CRISIS AGENCY OF THE YEAR:banner, ending the year at close to $11 million. That growth was drivenin part by new business from Mars, Reynolds and Dremel and in part by SLOANE & COMPANYexpanded assignments from the firm’s longstanding clients: MillerCoors, ELIOT Sloane’s 10-year-old public relations agency works across threeWrigley and PepsiCo (which added brands such as Tropicana and Propel sectors: about a third of its business involves financial communications,Zero to Brisk, Lipton Natural Iced Tea, Naked and others). Olson is best a third is public affairs, and a third is crisis—but across all three sectorsknown for its creative consumer work, from an opportunistic effort on Sloane & Company earns its fees by delivering candid and courageousbehalf of the Skittles brand after Seattle Seahawks running back Mar- counsel directly to the C-suite at times of great stress. The past yearshawn Lynch celebrated a touchdown with a handful of the candy to the was a good one for the firm, which saw revenues increase by 10launch of Dunder Mifflin branded paper for Staples subsidiary Quill.com. percent to around $11 million (though the bottom line has always beenBut what catches the eye is the way the firm blends traditional consumer more of a priority than the top) and a host of high-profile assignments.work with more corporate notions of CSR and community outreach Sloane was brought in by Philips Electronics to communicate withthrough its proprietary Brand Anthropology approach. the global investment community a fundamental shift in its business;HONORABLE MENTION: worked with Green Mountain Coffee Roasters to address a prominent activist investor; helped Walgreens through a very public dispute withCone, DeVries PR, Lippe Taylor, Zeno Group Express Script; and added Chesapeake Energy and the American Gas Association to its clients in the issues-rich energy sector (where it hasCORPORATE AGENCY OF THE YEAR: picked up awards for its efforts on behalf of T Boone Pickens). PoundFTI CONSULTING for pound—Sloane has a staff of about 20—few firms are doing as much contentious, high-profile business.WHEN FTI Consulting acquired what was then Financial Dynamics in2009, it was a watershed moment not only for FD but for the PR industry HONORABLE MENTION:as a whole: the first time a top tier firm had been sold to a management Levick Strategic Communications, Singer Associatesconsulting firm rather than an ad agency or marketing company. The firstthree years of the marriage between the two disciplines suggest a strong DIGITAL/SOCIAL AGENCYdegree of compatibility. FD—renamed FTI in 2011—has continued to OF THE YEAR:thrive, with revenues up by a healthy 7 percent last year, and to benefitfrom synergies in areas such as change communication and litigation SHIFT COMMUNICATIONSand regulatory support. In the US, the firm picked up new business from SHIFT’S investment in an integrated offering that blends paid, ownedNovartis while continuing its high-profile work for Transocean (one of the and earned media reaped rich dividends in 2011, spurring growth ofcompanies at the center of the BP oil spill), Allstate, Comcast, The Dow around 15 percent. The firm’s digital capabilities encompass typicalChemical Company, and Independent Petroleum Association; added tal- social media solutions, along with ecommerce, design/build and a con-ent, most notably Robert Knott, who previously led the GE ecomagination tent marketing facility that has proved a true differentiating factor. Shiftwork at Edelman; added new capabilities in digital and social media; and leveraged this offering to land some impressive new business, includingproduced some impressive thought leadership, including a paper calling assignments from McDonald’s, AOL, Salesforce.com and H&R Block.for CEOs to take on a more statesmanlike role. All of that took place in And there was plenty of eye-catching digital work, for Overstock.com,a year that saw Ed Reilly named global chief executive and Mark McCall Zeo, Everbank and, perhaps most notably, a crisis brief for Applebee’spromoted to head of strategic communication for the Americas region. that offers a model for crisis communications in the social media era.HONORABLE MENTION: HONORABLE MENTION:Abernathy MacGregor, Brunswick, Glover Park, Kekst + Company Edelman, Ogilvy PR, Weber Shandwick, Zocalo Group 16 www.holmesreport.com
  17. 17. Agencies of the YearFINANCIAL AGENCY OF THE YEAR: est levels of that country’s government. And, Ogilvy probably deserves some measure of credit for extricating itself from California’s ill-fatedJOELE FRANK WILKINSON BRIMMER KATCHER high-speed rail project.—ASLAST year was another strong one for Joele Frank, Wilkinson Brim- HONORABLE MENTION:mer Katcher, most obviously in terms of the mergers and acquisitions APCO, Capstrat, Davies, Jones Public Affairsarena: it was number one in mergermarket’s ranking by value ofdeals working (handling 87 deals worth a combined $170 billion) and TECHNOLOGY AGENCYclimbed to number two in terms of volume (it actually ranked numberone in Corporate control Alert’s similar league table), helping to keep OF THE YEAR:companies such as Airgas, Clorox, Family Dollar, Lionsgate, Potash SPARKPRand Tenet independent. But M&A now accounts for less than a third SPARKPR’S growth story became a particularly compelling one inof the firm’s overall work, with the largest part of its revenues coming 2011, as it surfed the startup wave to deliver a topline improvementfrom ongoing investor relations and corporate communications work of 20 percent, and an expanded footprint that included new officesand the rest split between proxy contests (the firm handled shareholder in New York and Los Angeles. The Bay Area firm lives and breathesactivism issues for Canadian Pacific, Family Dollar, Oshkosh and more) startup culture, but has increasingly proved able to transfer thatand crisis work including bankruptcies and restructurings and litigation sensibility to more well-established clients, handling high-profileand regulatory action.—PH assignments such as Specific Media’s acquisition of MySpace, andHONORABLE MENTION: NBC Today Show’s online presence at SXSW. Revenues of more than $10m are generated by just 36 full-time staffers, thanks to a uniqueAbernathy MacGregor, CJP, Kekst + Company, Sard Verbinnen business model that warrants commendation. And there was plenty of new business, from such companies as SocialVibe, the BleacherHEALTHCARE AGENCY OF THE YEAR: Report, Vevo, MSNBC, HootSuite, Crowd Factory, Greylock PartnersMARINA MAHER COMMUNICATIONS and Sugar CRM.—ASLAST year was a big year for Marina Maher Communications, which HONORABLE MENTION:picked up a global SABRE Award, expanded its digital and creative Airfoil, Atomic PR, Horn Group, Outcastcapabilities, and was acquired by Omnicom. Amid all that activity, itwould be easy to miss the fact that MMC, one known exclusively forits prowess in the consumer realm, has become a major player inthe healthcare arena. A health and wellness practice that began lifefocused very much on the wellness side of that equation (a naturalextension of its unparalleled expertise in marketing to women) has Creative Business Communications.become a robust player in the pharmaceutical business too, drawingon the experience of practice leader Diana Littman Paige (formerly ofCohn & Wolfe) and others. The firm’s major clients include Merck, NovoNordisk, and Pfizer, with new business from Genentech and Fibrocellcontributing to 40 percent growth in the practice last year. Says Noreen CooperKatz combines theVerbrugge, executive director of global communications at Merck:“MMC has keen insight about what is on women’s minds, how to reach professionalism, strategic thinkingthem and what are the upcoming trends.”—PH and experience of a large globalHONORABLE MENTION: agency, with the nimbleness andBiosector 2, ChandlerChicco, CooneyWaters Group, GCI Health hands‐on client focus of a smallPUBLIC AFFAIRS AGENCY firm. Connect with us to get theOF THE YEAR: conversation going.OGILVYOGILVY may not seem an intuitive choice for the public affairs honor,but a summary of its 2011 record reveals a depth of performance thatputs specialist and network rivals to shame. Ogilvy Government Rela-tions racked up $20m in lobbying fees, making it the highest-rankedPR firm on the list, thanks to big-budget retainers from such clients asBlackstone Group, Chevron and Highstar Capital. The lobbying arm PUBLIC CREATIVEwas in fine fettle, but it was Ogilvy’s broader public affairs offering that RELATIONS DIGITAL SERVICEScaught the eye. The firm consolidated its reputation as a go-to-playerfor high-profile government work, reeling in major new assignments for Creating corporate, Leveraging digital and Producing multi-media marketing and public social media channels creative elements,California’s new health insurance exchange; the Centers for Disease affairs campaigns meetings and eventsControl and Prevention; and the Essential Health Benefits Coalition.The firm’s work for Mexico, overseeing efforts to reinvigorate the 205 Lexington Avenue, 5th Floor, New York, NY 10016 | 917.595.3030country’s global reputation and tourism appeal, took place at the high- www.cooperkatz.com www.holmesreport.com 17
  18. 18. Agency Report Card 2012ALPHABETICAL INDEXNORTH AMERICA Exposure................................................... 102 Landis Communications............................ 125 FTI Consulting............................................. 40 Lane PR.................................................... 125The Abernathy MacGregor Group................ 78 Fahlgren Mortine........................................ 102 LaunchSquad............................................ 125Access Communications............................. 78 Fineman PR............................................... 103 LaVoie Group............................................. 126Advocom Group.......................................... 79 Finn Partners............................................. 104 Hanna Lee Communications...................... 126Affect........................................................... 79 Fleishman-Hillard......................................... 44 Levick Strategic Communications.............. 127Airfoil Public Relations.................................. 79 Formula PR............................................... 104 Lewis PR................................................... 127Allison and Partners..................................... 80 Joele Frank, Wilkinson Brimmer Katcher..... 105 Lippe Taylor Brand Communications......... 128APCO Worldwide........................................ 24 French/West/Vaughan............................... 106 MCS.......................................................... 128Arment Dietrich............................................ 82 GCI Health................................................. 106 MM2.......................................................... 128Articulate Communications.......................... 82 Gable PR................................................... 108 MSLGroup................................................... 58Atomic......................................................... 82 Gagen MacDonald.................................... 108 MWW Group............................................... 62Beckerman.................................................. 83 Gibbs & Soell............................................. 109 Marina Maher Communications................. 130Biosector2................................................... 84 Gibraltar Associates................................... 110 Makovsky + Company............................... 130Bite Communications.................................. 84 Glover Park Group..................................... 110 March PR.................................................. 131Blaze PR..................................................... 85 GolinHarris................................................... 48 Matter Communications............................ 131BlissPR........................................................ 86M Booth & Associates................................. 86 Goodman Media International.................... 110 McNeely Pigott & Fox Public Relations...... 132Borders + Gratehouse................................. 86 Graham & Associates................................ 111 Mitchell Communications Group................ 132Brodeur Partners......................................... 87 Greenough................................................ 111 National Public Relations........................... 133Brunswick Group......................................... 88 The Grossman Group................................ 112 Ogilvy PR Worldwide................................... 64Burson-Marsteller........................................ 28 GroundFloor Media.................................... 112 Olson......................................................... 133CJP Communications.................................. 88 Group Gordon........................................... 113 O’Malley Hansen Communications............ 134CRT/tanaka................................................. 89 H3O Communications............................... 114 The OutCast Agency................................. 134Capstrat...................................................... 90 Haberman................................................. 114 PMK*BNC................................................. 136Catapult PR-IR............................................ 90 Lou Hammond & Associates..................... 114 Padilla Speer Beardsley............................. 136Carmichael Lynch Spong............................. 90 Hennes Paynter Communications.............. 115 PAN Communications ............................... 137Catalyst....................................................... 91 High Road Communications...................... 115 Peppercom............................................... 137Chamberlain Healthcare PR......................... 92 Hill & Knowlton............................................ 52 Pollack PR Marketing Group...................... 137Chandler Chicco Agency............................. 92 The Hoffman Agency................................. 116 Porter Novelli............................................... 66Citizen Relations.......................................... 92 Horn Group............................................... 116 Public Communications, Inc...................... 138Cohn & Wolfe.............................................. 32 Hunter PR................................................. 117 Qorvis Communications............................ 138Cone........................................................... 93 Imre........................................................... 117 rbb Public Relations................................... 139Cooney/Waters Group................................. 94 Intermarket Communications..................... 117 RF|Binder.................................................. 139CooperKatz & Company.............................. 94 JSH&A Public Relations............................. 118 RLF Communications................................ 140Coyne Public Relations................................ 95 Jackson Spalding...................................... 118 Rasky Baerlein Strategic Communications.. 140DGC............................................................ 96 JeffreyGroup.............................................. 119 Revive....................................................... 142DKC............................................................ 96 Jones Public Affairs................................... 119 Ruder Finn................................................... 70DVL Public Relations................................... 97 Kaplow...................................................... 120 Saatchi & Saatchi s.................................... 142Davies Public Affairs.................................... 98 Kearns & West........................................... 120 Sard Verbinnen & Co................................. 143DeVries Public Relations.............................. 98 Kekst and Company.................................. 122 Schneider & Associates............................. 143Dix & Eaton................................................. 99 Ketchum...................................................... 56 Shift Communications............................... 143Edelman...................................................... 36 Kglobal...................................................... 122 Singer Associates...................................... 144Englander Knabe & Allen........................... 100 Kohnstamm Communications................... 123 Sitrick & Company..................................... 144Euro RSCG Worldwide PR......................... 100 kwittken + company worldwide................. 124 Sloane & Company.................................... 145Exponent................................................... 101 LVM Group................................................ 124 Smith & Harroff.......................................... 148 18 www.holmesreport.com
  19. 19. Alphabetical Index The Holmes Report, 2/3 Page Size, 2009Southard Communications........................ 146Sparkpr..................................................... 146Spectrum.................................................. 147The Standing Partnership.......................... 147Stanton Communications.......................... 148Story Partners........................................... 148Stuntman.................................................. 149Sunwest Communications......................... 149Taylor ........................................................ 149the 10 company........................................ 150Text 100.................................................... 150360 Public Relations.................................. 151Tonic ........................................................ 151Travers Collins & Company........................ 151Trevelino Keller Communications Group..... 152Trylon SMR................................................ 152Utopia Communications............................ 152WCG......................................................... 153Waggener Edstrom...................................... 72Walek & Associates................................... 153 Sitrick And Company Corporate, Financial, Transactional and Crisis CommunicationsWalt & Company........................................ 154Warschawski............................................. 154 1-800-288-8809Weber Shandwick....................................... 76Widmeyer Communications....................... 155 Los Angeles • New York • San Francisco • Denver Los Angeles New York San Francisco MiamiYecies Associates...................................... 155 Baltimore • Washington, D.C.Zapwater................................................... 155 www.sitrick.com www.sitrick.comZeno Group............................................... 156Zing........................................................... 156Zocalo Group............................................ 157LATIN AMERICAFSB........................................................... 158Imagem Corporativa.................................. 158Llorente & Cuenca..................................... 160S2Publicom............................................... 160 www.holmesreport.com 19
  20. 20. Agency Report Card 2012GEOGRAPHICAL INDEXALABAMA Landis Communications................... 125 ILLINOIS NEW JERSEY LaunchSquad................................... 125birmingham Lewis PR.......................................... 127 chicago eatontownStory Partners.................................. 148 The OutCast Agency........................ 134 Arment Dietrich................................... 82 Utopia Communications................... 152 Peppercom...................................... 137 BlissPR............................................... 86 hackensackARKANSAS Carmichael Lynch Spong.................... 90 Beckerman......................................... 83 Saatchi & Saatchi s........................... 142little rock Sard Verbinnen & Co........................ 143 DKC................................................... 96 parsippanyMitchell Communications Group....... 132 Shift Communications...................... 143 Euro RSCG Worldwide PR................ 100 Coyne Public Relations....................... 95 Singer Associates............................. 144 Finn Partners.................................... 104 summitARIZONA Gagen MacDonald........................... 108 MCS................................................. 128 Sparkpr............................................ 146phoenix Text 100........................................... 150 Gibbs & Soell.................................... 109 The Grossman Group....................... 112 NEW YORKAllison and Partners............................ 80 WCG................................................ 153Brodeur Partners................................ 87 silicon valley JSH&A Public Relations.................... 118 albany Airfoil Public Relations......................... 79 Olson................................................ 133 DKC................................................... 96CALIFORNIA O’Malley Hansen buffalo The Hoffman Agency........................ 116irvine Walt & Company............................... 154 Communications.......................... 134 Travers Collins & Company............... 151Citizen Relations................................. 92 Public Communications, Inc............. 138 new yorklos angeles COLORADO Sard Verbinnen & Co........................ 143 The Abernathy MacGregor Group....... 78The Abernathy MacGregor Group....... 78 Taylor ............................................... 149 Access Communications.................... 78 boulderAllison and Partners............................ 80 WCG................................................ 153 Affect.................................................. 79 Catapult PR-IR................................... 90Atomic................................................ 82 Zapwater.......................................... 155 Allison and Partners............................ 80 Glover Park Group............................ 110Blaze PR............................................ 85 Zeno Group...................................... 156 Arment Dietrich................................... 82 GroundFloor Media........................... 112CRT/tanaka........................................ 89 Zocalo Group................................... 157 Atomic................................................ 82 denverCatalyst.............................................. 91 Beckerman......................................... 83 Carmichael Lynch Spong.................... 90 LOUISIANAChandler Chicco Agency.................... 92 Biosector2.......................................... 84 Fahlgren Mortine............................... 102Citizen Relations................................. 92 new orleans Bite Communications......................... 84 Kearns & West.................................. 120DGC................................................... 96 Story Partners.................................. 148 BlissPR............................................... 86DKC................................................... 96 CONNECTICUT M Booth & Associates........................ 86Davies Public Affairs........................... 98 MARYLAND Brodeur Partners................................ 87 stamford Brunswick Group................................ 88Englander Knabe & Allen.................. 100 Beckerman......................................... 83 baltimoreFinn Partners.................................... 104 Imre.................................................. 117 CJP Communications......................... 88 CJP Communications......................... 88 Carmichael Lynch Spong.................... 90Formula PR...................................... 104 Warschawski.................................... 154French/West/Vaughan...................... 106 DISTRICT OF COLUMBIA Catalyst.............................................. 91GCI Health........................................ 106 MASSACHUSETTS Chamberlain Healthcare PR................ 92Gibraltar Associates.......................... 110 washington Chandler Chicco Agency.................... 92 Advocom Group................................. 79 bostonGlover Park Group............................ 110 Brodeur Partners................................ 87 Cooney/Waters Group........................ 94Goodman Media International........... 110 Allison and Partners............................ 80 CooperKatz & Company..................... 94 Beckerman......................................... 83 Cone.................................................. 93Imre.................................................. 117 GCI Health........................................ 106 Coyne Public Relations....................... 95Lewis PR.......................................... 127 Brodeur Partners................................ 87 DGC................................................... 96 Brunswick Group................................ 88 Greenough....................................... 111PMK*BNC........................................ 136 Jones Public Affairs.......................... 119 DKC................................................... 96Pollack PR Marketing Group............. 137 CRT/tanaka........................................ 89 DeVries Public Relations..................... 98 Chandler Chicco Agency.................... 92 LaVoie Group.................................... 126Revive.............................................. 142 Lewis PR.......................................... 127 Euro RSCG Worldwide PR................ 100Sard Verbinnen & Co........................ 143 DKC................................................... 96 Exposure.......................................... 102 Finn Partners.................................... 104 March PR......................................... 131Sitrick & Company............................ 144 Matter Communications................... 131 Finn Partners.................................... 104Southard Communications............... 146 Gibraltar Associates.......................... 110 Formula PR...................................... 104 Glover Park Group............................ 110 PAN Communications ...................... 137Taylor ............................................... 149 RF|Binder......................................... 139 Joele Frank, Wilkinson BrimmerText 100........................................... 150 Jones Public Affairs.......................... 119 Katcher........................................ 105 Kearns & West.................................. 120 Rasky Baerlein StrategicZeno Group...................................... 156 Communications.......................... 140 French/West/Vaughan...................... 106Zing.................................................. 156 Kglobal............................................. 122 GCI Health........................................ 106 Levick Strategic Communications..... 127 Schneider & Associates.................... 143orange county Shift Communications...................... 143 Gibbs & Soell.................................... 109Atomic................................................ 82 Lewis PR.......................................... 127 Glover Park Group............................ 110 Qorvis Communications................... 138 Stanton Communications................. 148sacremento Goodman Media International........... 110 Spectrum......................................... 147 Text 100........................................... 150Kearns & West.................................. 120 Group Gordon.................................. 113 Stanton Communications................. 148 360 Public Relations......................... 151san diego Lou Hammond & Associates............ 114Allison and Partners............................ 80 Story Partners.................................. 148 MICHIGAN Horn Group...................................... 116Formula PR...................................... 104 WCG................................................ 153 Hunter PR........................................ 117 Widmeyer Communications.............. 155 detroit Intermarket Communications............ 117Gable PR.......................................... 108 Zeno Group...................................... 156 Airfoil Public Relations......................... 79 JeffreyGroup..................................... 119san joseLewis PR.......................................... 127 FLORIDA MINNESOTA Kaplow............................................. 120san francisco Kekst and Company......................... 122The Abernathy MacGregor Group....... 78 ft lauderdale minneapolis Kglobal............................................. 122Access Communications.................... 78 Fahlgren Mortine............................... 102 Carmichael Lynch Spong.................... 90 kwittken + company worldwide........ 124Allison and Partners............................ 80 miami Exponent.......................................... 101 LVM Group....................................... 124Atomic................................................ 82 JeffreyGroup..................................... 119 Haberman........................................ 114 Lane PR........................................... 125Beckerman......................................... 83 rbb Public Relations.......................... 139 Kohnstamm Communications.......... 123 LaunchSquad................................... 125Bite Communications......................... 84 tampa Olson................................................ 133 LaunchSquad................................... 125Borders + Gratehouse........................ 86 French/West/Vaughan...................... 106 Padilla Speer Beardsley.................... 136 Hanna Lee Communications............. 126Brunswick Group................................ 88 MISSOURI Levick Strategic Communications..... 127 GEORGIACarmichael Lynch Spong.................... 90 Lewis PR.......................................... 127Fineman PR...................................... 103 atlanta st. louis Lippe Taylor Brand Communications.128Finn Partners.................................... 104 Allison and Partners............................ 80 Kglobal............................................. 122 Marina Maher Communications........ 130GCI Health........................................ 106 Fahlgren Mortine............................... 102 O’Malley Hansen Makovsky + Company...................... 130Graham & Associates....................... 111 GCI Health........................................ 106 Communications.......................... 134 Matter Communications................... 131H3O Communications...................... 114 Jackson Spalding............................. 118 The Standing Partnership................. 147 National Public Relations.................. 133High Road Communications............. 115 Kglobal............................................. 122 The OutCast Agency........................ 134 NEW HAMPSHIREHorn Group...................................... 116 Trevelino Keller PMK*BNC........................................ 136Kearns & West.................................. 120 Communications Group............... 152 portsmouth Padilla Speer Beardsley.................... 136Kekst and Company......................... 122 Brodeur Partners................................ 87 Peppercom...................................... 137Kglobal............................................. 122 Pollack PR Marketing Group............. 137 20 www.holmesreport.com

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