Consumer research ravs!
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Consumer research ravs!

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Consumer research ravs! Presentation Transcript

  • 1. RE CONSUMER ^ RAVNEET BHANGU
  • 2. Qualitative Quantitative RAVNEET BHANGU
  • 3. Which Research should be done? To come up To learn the with a new idea frequency of for an use of a advertising particular campaign??? product??? QUALITATIVE QUANTITATIVE RAVNEET BHANGU
  • 4. THE PROCESS OF RESEARCH RAVNEET BHANGU
  • 5. 1. To specify OBJECTIVES S M A R T RAVNEET BHANGU
  • 6. 2. Collect Secondary Data • Secondary Research • Literature Review RAVNEET BHANGU
  • 7. 3. Design the Research • Exploratory • Descriptive • Causal A Bad Design gives false Results and spurious Co-relations! RAVNEET BHANGU
  • 8. Sampling 1. Who is to be surveyed?? 2. How many to survey? 3. How should the respondents be chosen? RAVNEET BHANGU
  • 9. RAVNEET BHANGU
  • 10. Kindly answer……………… • Likert Scale • Semantic Differential Scale • Rank Order Scale RAVNEET BHANGU
  • 11. 4. Qualitative (Primary) Data Collection Depth Interviews • Thematic Appreciation Test Projective • Word Association Test Techniques • Sentence Completion Test Focus Group • The Third Person Techniques Laddering RAVNEET BHANGU
  • 12. 5.Quantitative (Primary) Data Collection SURVEYS OBSERVATIONS EXPERIMENT Personal Interview Mail Survey Telephone Survey RAVNEET BHANGU
  • 13. The Process • Specify Objectives • Collect and Evaluate Secondary Data • Design Primary Research • Sampling • Data Collection • Analyzing • Report RAVNEET BHANGU
  • 14. RAVNEET BHANGU