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Market research on Smartphones & Tablets

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Market research on Smartphones & Tablets

Market research on Smartphones & Tablets

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  • 1. Smartphone & Tablets Market Research December 15 2013 This research examines the usage of smartphones & tablets conducted at Suburbs of Mumbai. The major mobile marketplace changes were driven by the rapid take-up of smartphones and tablets as mobile devices were being upgraded and new tablets acquired by consumers, and by ongoing improvements in internet access. This survey will help us to understand the usage of smartphones and tablets.
  • 2. 12/11/13 Smartphone & Tablet Market Research - Google Drive khedw al.arun@gmail.com Edit this form 26 responses View all responses Summary What is your gender? Male Female 21 81% 5 19% What is your age? 13-17 2 8% 18-21 0 0% 22-25 0 0% 26-30 5 19% 31-40 15 58% 4 15% Above 41 Which of the following devices currently you are using ? https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 1/14
  • 3. 12/11/13 Smartphone & Tablet Market Research - Google Drive Smartphone only 17 65% Tablet only 2 8% Both smartphone and tablet 7 27% Neither 0 0% Other 0 0% Which brand smartphones/tablets do you use ? Samsung 13 50% Apple 5 19% Micromax 2 8% Nokia 2 8% Lenovo 0 0% Other 4 15% What is the main use of your primary smartphone or Tablet? Personal 8 31% Official or Business 2 8% Both 16 62% Other 0 0% Voice calls [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 2/14
  • 4. 12/11/13 Smartphone & Tablet Market Research - Google Drive Not at all important 1 4% Slightly important 1 4% Quite important 23 88% Not Applicable 1 4% Surfing the Net [How important are the following features of your Smartphone/tablet to you?] Not at all important 1 4% Slightly important 4 15% Quite important 21 81% Not Applicable 0 0% Music Player [How important are the following features of your Smartphone/tablet to you?] Not at all important 0 0% Slightly important 14 54% Quite important 12 46% Not Applicable 0 0% Instant Messanger [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 3/14
  • 5. 12/11/13 Smartphone & Tablet Market Research - Google Drive Not at all important 2 8% Slightly important 8 31% Quite important 16 62% Not Applicable 0 0% Social Messaging [How important are the following features of your Smartphone/tablet to you?] Not at all important 3 12% Slightly important 11 42% Quite important 12 46% Not Applicable 0 0% Reading Book [How important are the following features of your Smartphone/tablet to you?] Not at all important 5 19% Slightly important 10 38% Quite important 10 38% Not Applicable 1 4% Editing Documnets [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 4/14
  • 6. 12/11/13 Smartphone & Tablet Market Research - Google Drive Not at all important 5 19% Slightly important 7 27% Quite important 10 38% Not Applicable 4 15% Games [How important are the following features of your Smartphone/tablet to you?] Not at all important 7 27% 13 50% Quite important 6 23% Not Applicable 0 0% Slightly important Camera [How important are the following features of your Smartphone/tablet to you?] Not at all important 1 4% Slightly important 4 15% Quite important 21 81% Not Applicable 0 0% Video Player [How important are the following features of your Smartphone/tablet to you?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 5/14
  • 7. 12/11/13 Smartphone & Tablet Market Research - Google Drive Not at all important 1 4% Slightly important 10 38% Quite important 15 58% Not Applicable 0 0% Maps & GPS [How important are the following features of your Smartphone/tablet to you?] Not at all important 0 0% Slightly important 7 27% Quite important 19 73% Not Applicable 0 0% Battery Life [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor 0 0% Fair 1 4% Very Good 8 31% 17 65% Excellent Camera Front & Rare Quality [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 6/14
  • 8. 12/11/13 Smartphone & Tablet Market Research - Google Drive Poor 0 0% Fair 3 12% 14 54% 9 35% Very Good Excellent Availability of apps [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor 0 0% Fair 3 12% 15 58% 8 31% Very Good Excellent Display (size, resolution & brightness) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor 0 0% Fair 1 4% Very Good 12 46% Excellent 13 50% Hardware & Software (OS) [While Purchasing the new Smartphone/Tablet which of the following aspects do you check https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 7/14
  • 9. 12/11/13 Smartphone & Tablet Market Research - Google Drive ?] Poor 1 4% Fair 0 0% Very Good 11 42% Excellent 14 54% Brand Popularity [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor 0 0% Fair 5 19% Very Good 11 42% Excellent 10 38% Pricing [While Purchasing the new Smartphone/Tablet which of the following aspects do you check ?] Poor 0 0% Fair 4 15% 13 50% 9 35% Very Good Excellent https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 8/14
  • 10. 12/11/13 Smartphone & Tablet Market Research - Google Drive Make voice calls [How often do you do the following on your Smartphone/tablet?] Never 2 8% 1-5 times/month 1 4% 1-5 times/week 2 8% 1-5 times/day 5 19% 16 62% Over 5 times/day Send/receive SMS texts [How often do you do the following on your Smartphone/tablet?] Never 3 12% 1-5 times/month 1 4% 1-5 times/week 4 15% 1-5 times/day 9 35% Over 5 times/day 9 35% Use Instant Messaging [How often do you do the following on your Smartphone/tablet?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 9/14
  • 11. 12/11/13 Smartphone & Tablet Market Research - Google Drive Never 3 12% 1-5 times/month 2 8% 1-5 times/week 3 12% 1-5 times/day 7 27% 11 42% Over 5 times/day Use of Social Media [How often do you do the following on your Smartphone/tablet?] Never 2 8% 1-5 times/month 5 19% 1-5 times/week 5 19% 1-5 times/day 8 31% Over 5 times/day 6 23% Take Photo [How often do you do the following on your Smartphone/tablet?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 10/14
  • 12. 12/11/13 Smartphone & Tablet Market Research - Google Drive Never 1 4% 1-5 times/month 5 19% 1-5 times/week 10 38% 1-5 times/day 7 27% Over 5 times/day 3 12% Play Game [How often do you do the following on your Smartphone/tablet?] Never 5 19% 1-5 times/month 5 19% 1-5 times/week 7 27% 1-5 times/day 9 35% Over 5 times/day 0 0% Play Music [How often do you do the following on your Smartphone/tablet?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 11/14
  • 13. 12/11/13 Smartphone & Tablet Market Research - Google Drive Never 0 0% 1-5 times/month 8 31% 1-5 times/week 8 31% 1-5 times/day 9 35% Over 5 times/day 1 4% Read E-book [How often do you do the following on your Smartphone/tablet?] Never 7 27% 1-5 times/month 4 15% 1-5 times/week 8 31% 1-5 times/day 6 23% Over 5 times/day 1 4% Play Video [How often do you do the following on your Smartphone/tablet?] https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 12/14
  • 14. 12/11/13 Smartphone & Tablet Market Research - Google Drive Never 1 4% 1-5 times/month 7 27% 1-5 times/week 7 27% 1-5 times/day 9 35% Over 5 times/day 2 8% Check news/sport/weather [How often do you do the following on your Smartphone/tablet?] Never 4 15% 1-5 times/month 5 19% 1-5 times/week 6 23% 1-5 times/day 6 23% Over 5 times/day 5 19% If you do not currently have a tablet, how likely are you to get one in the next SIX months? Definitely 4 18% Very Likely 2 9% Somewhat Likely 4 18% 12 55% Not at All https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 13/14
  • 15. 12/11/13 Smartphone & Tablet Market Research - Google Drive Are you aware that Lenovo is into marketing of Smartphones & Tablets? Yes 24 92% No 2 8% Other 0 0% Number of daily responses https://docs.google.com/forms/d/175dXuAzhKYqIBTjo2dFcT0CHmIyx3dntyi4kzLd5lOU/viewanalytics 14/14