Dubai Tourism Industry

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Dubai Tourism Industry SWOT Analysis, PEST Analysis, Recommendations & Conclusion

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Dubai Tourism Industry

  1. 1. Dubai Tourism Case Study Solution 28th March 2014 Arun Khedwal
  2. 2. From Desert to Dreamland
  3. 3. About Dubai  One of the fastest growing cities on earth  Dubai is tourism, trade and logistics hub  Dubai is one of the most cosmopolitan cities in the world  It is safe, politically stable, centrally located, has a good education system and healthcare facilities, modern infrastructure and much more  Sun shines almost every day, the shopping and leisure facilities are impressive, and the salaries are tax-free  Dubai is without a doubt a destination of the 21st century  Dubai is also known as City of Gold
  4. 4. Location  Dubai is an emirate in the United Arab Emirates (UAE) federation  The main city of the emirate is also called Dubai  Today Dubai is Global City  It has the largest population in the UAE (2,106,177) and the second-largest land territory (4,114 km2) after the capital, Abu Dhabi
  5. 5. Facts About Dubai  Since 2000 real GDP of Dubai has been growing at a CAGR of about 15%  In 2009, 95% of Dubai’s GDP came from non-oil sectors  More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations  Annual passenger traffic in 2013 reached 66,431,533, up 15.2 per cent compared to 57,684,550 recorded during 2012  Dubai is expected to accommodate over 15 million tourists by 2015  Dubai alone has more than 70 shopping centre, including the world's largest shopping centre, Dubai Mall
  6. 6. S.W.O.T Analysis- Dubai Tourism Strengths  Perfect Location  An array of hotels  Shopper’s Paradise  Events & Festivals  Business Hub  Heritage & Museums  Nightlife Threats  Other growing locations  Recession (Economic Slowdown)  More hotels being built  GDP depend on Tourism  Pollution  Tourism-Drugs & Sex Weaknesses/Limitations  Ineffective promotion  High Cost of living  Major Tourist from nearby locations  Rely heavily on tourism  Very expensive City Opportunities  Attract Medical Tourism  Family Tourism  Make Dubai Educational Hub  Host the Global events  Real Estate
  7. 7. PEST Forces Analysis - Dubai Tourism • Online State • High Penetration of Internet • High Rating • Young Population • Arabs want to work in Public sector • Economic Growth is stable • Currency is Stable • Political Stability Very Stable • International Trade Regularisation Political Economi c Technolog y Socio- cultural
  8. 8. Sustainability in Tourism
  9. 9. Immediate Solution  Social media and online promotion  Women Empowerment  Reduce Turnaround time- ex. Visa application etc.  Scholarships for International students  Water consumption/conservation  Environmentally friendly tourism  Public transport initiatives  Increase in school & Collage attendance rates  Debt Restructuring  Host the Indian Premier League (IPL-7)
  10. 10. Short-term Solution  Outsourcing solutions that are cost-effective and efficient  Recruit Specialised Skilled Persons  Shift dependency of GDP from Tourism to Property  Apartment rentals in tourist area  Not to build to many hotels as the occupancy is going down
  11. 11. Long-term Solutions  Diversification to minimize the risk  Attract the Medical Tourism  Host the Olympic Games  Increased use of environmental best practice programs and tools  Host the global events  Attract Family Tourism  Educational Hub  Tax-Heaven
  12. 12. Recommendations  Attract the Medical Tourism  Recruit Specialised Skilled Persons  Increased use of environmental best practice programs and tools  Women Empowerment  Social media and online promotion  Water consumption/conservation  Not to build to many hotels as the occupancy is going down  Environmentally friendly tourism
  13. 13. Conclusion  The state of art shopping malls with retail outlets, entertainment areas, dining restaurants & café, multiples attract tourists & contribute to the retail sales in the emirates.  Events play major role in enriching the shopping  Dubai Strength lies with the stable government  Visionary Leadership  Dubai faces competition from its neighbors  The good promotional campaign will help to increase tourist inflow into the country in near future  Dubai has got good future in real estate & tourism
  14. 14. India Tourism - Incredible India
  15. 15. India Tourism Vs Dubai Tourism
  16. 16. India Tourism  The tourism industry of India is economically important and grows rapidly  6.29 million foreign tourists arrived in India in 2011  This ranks India as the 38th country in the world in terms of foreign tourist arrivals  India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse  It presents heritage and cultural tourism along with medical, business, educational and sports tourism
  17. 17. Recommendations  Online Promotion - more than 30 per cent of the world population is online  Festivals like Goa New Year festival etc. will attract the tourist  Attract the Medical Tourism  Elect non corrupt government  Make India most modern tourist destination  Develop good network of Hotels  The good promotional campaign will help to increase tourist inflow into the country in near future
  18. 18. References  http://en.wikipedia.org  www.dubaitourism.ae  www.definitelydubai.com/  en.wikipedia.org/wiki/Tourism_in_Dubai  http://en.wikipedia.org/wiki/Tourism_in_India  http://www.incredibleindia.org/
  19. 19.  Thanks 

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