B2B Target Marketing Agency in korea

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  • 1. BITOM INTRODUCE & REFERENCE 2009 http://www.bitom.com open@bitom.com
  • 2. VISION
  • 3. Focus on the remarkable performance of Marketing Communications CORE GOAL OF BITOM
  • 4. Service Philosophy Inside Open Personal Professional Organization Teamwork Customer Remarkable Performance Benefits & Project Success
  • 5. BUSINESS AREA
  • 6. Service Area MARCOM Strategies Project Management DB & Analytical Interactive Event, Exhibition Services & Production & Conference Data Strategy Seminar Website Design Marketing & Develop Market Program DB Develop Research Launch Event Management Online Promotion Customer Strategy Exhibition Modeling Road show Marketing Project Media Streaming Communication Management & System Support Data Mining Plan Press Conference Campaign Contents Strategy Management Street Promotion & Develop Marketing Strategy Marketing Analysis Demo Event Communication List Management Multimedia Targeting Campaign Result Production Workshop
  • 7. HISTORY
  • 8. 2008 Direct Marketing – • Adidas Korea CRM Analysis Retain Vendor (2008.02 ~ Present) • Cisco > Sales Marketing Support Organize Program Vendor (2008.01 ~ Present) • Rockwell > DBM System Developing & Management (~2008. Present) • Fuji Xerox Printers > Channel Relationship Site Developing & Retain Maintenance (~2008.Present) • Google > Marketing Vendor (2008. 01~ Present) Event – • TIBCO > Tibco seminar for Next Generation Securities System • Fuji Xerox Printers > Channel Conference • NetApp > NetApp Techupdate • Google > Google Makeshop과 함께 하는 검색광고 세미나 • VMware > Virtualization Forum 2008 • KTFDS > Flexfinance IFRS Center opening seminar • Falconstor > Falconstor Solution day 2008 • Intel > ICT for Education Policy-makers Global Course 2008 • Adidas > Pentaport Rock Festival adiCLUB Booth • OPENBASE > OPENBASE Solution Day 2008 Interactive – • Fuji Xerox Printers > End User Site Renewal & Retain Maintenance (~2008.Present) • Adidas Korea > adiCLUB Case Study & Success Story Film Making
  • 9. 2007 Direct Marketing – • Cisco > Cisco Systems DBM Vendor (~2008. Present) • Cisco > SMB DB Cleaning Campaign • Redhat > Redhat DBM Management System Developing & DBM & Design Retain service (~2008, Present) • BEA > DataBase consolidation & Developing / DBM Vendor (~2008. Present) • Rockwell > DBM System Developing & Management (~2008. Present) • Hitachi > Storage Market Research • Hitachi > Data Protection Campaign • Hitachi > Storage consolidation Campaign • Fuji Xerox Printers > DB Consolidation / Channel & Customer Website Developing (now) • Youngwoo Digital > Partner Relationship Research Event – • EMC > EMC Day (On site retainer Seminar ~ 2008. Present ) • Intel > Intel Event Vendor (~2008. Present ) • Daum > Adhow Launch • VMware > VMware Virtualization Roadshow • RedHat > SEK/Linux World 2007 Red Hat Exhibition • Moazine> New Product Launch • Intel > Intel TEO 5th Ceremony Party Interactive – • Dior > New Product Cyworld online Promotion (2007. 02~ Present ) • Symantec > Ghost community Building & 운영 (2007. 07 ~Present )
  • 10. 2006 Direct Marketing – • HP > MFP Market Research • HP > HP Direct Marketing Vendor • HP MFP Promotion (~2007. 5) • HP-MS Server Promotion (~2007. 7) • HP > HP MATSAE (~2007. 12) • SAP >Lead Generation & SMB Customer Center by TMR Team (~2008. Present) Interactive – • HP > Multimedia Production for New Storage Product • Gmarket > Samsung -GMarket Star Promotion Relationship Marketing – • Intel > Intel “Catch Your Cashbag” Campaign (2006. 02 ~12) Event – • Ahnlab > AhnLab Security Fair 2006 • Hannsoft > SEK 2007 Exhibition Production – • Daelim Construction > Film Prodution for Remodeling
  • 11. 2005 Direct Marketing – • Symantec > Symantec DBM Vendor (~2008. Present ) Relationship – • Intel > Icafe Partner Relationship Program (~2006. 12) Interactive – • MS > OneNote Community Site / www.onenote.co.kr (~2005. 6) • Zespri > Zespri international Online Marketing - Web Develop & Management Bradn (~2005. 12) • Korea > S/W Use Campaign Site Develop (~2005. 8) • MS > PC Security Event site / www.pcsmile.co.kr (~2005. 12.) • MS > Developer community “MyMSDN” Develop (~2006. 4.) www.microsoft.com/korea/msdn/mymsdn • IT Pro “TechNet Membership” Develop (~2006. 5.) www.microsoft.com/korea/technet/mem Event – • Korea Software Property-right Council> S/W Use Campaign Road show • MS > X64 Windows Launch • MS > “READY 2005 Campaign” (Web, Printing, Multimedia, Event) (~ 2006. 1) Production – • Adobe > Adobe Acrobat CD-ROM Production 11
  • 12. 2004 – Interactive • Cisco > Cisco Systems Web casting Vendor (~2006. 6.) • MS > Windows Small Business Server Yearly Marketing Project (~2005. 12.) – Direct Marketing • MS > Microsoft DBM Vendor ( ~ 2006. 6.) • MS > SMI (Security Mobilization Initiative) Customer Profile of Microsoft (~2004. 8.) – Relationship Marketing • Intel > Intel GID Partner Relationship Program (~2005. 12.) – Event • MS > Media Center 2005 Launch - Press Conference, Printing, Web – Product • MS > Windows SBS2003 Multimedia Production • HP > HP Ipaq Swing Phone Flash Website Develope
  • 13. 2003 – Event • HP > eKorea Solution Seminar (~2003, 06) • MS > Exchange 2003 Launch Event & Online Promotion – Interactive • Adobe > Acrobat Community Site Develop & Operation (~2006. 03) • Adobe > Acrobat Sales Promotion (~2003, 06) • Adobe > Acrobat Saturday Seminar (~2004, 12) – Direct Marketing • SAP > SAP Relationship Marketing Vendor (DBM, Telesales)
  • 14. 2002 • 00 – Established Bitom Inc : as the Solution and Design Subsidiary of Wits Associates • 12 – Established bitom corp. Present CEO Oliver Park – Set up Event Part – Direct Marketing • Dell > Direct Marketing Service Retainer (~ 2007.12) • Documentum >DBM Retain service (~2004. 12) • Genesys > DBM Retain service (~2004. 6) – Event • MS > TechNet Event Retainer (~2005. 10 ) – Interactive • MS > TechNet Web Retainer ( ~ 2005. 10)
  • 15. THE ULTIMATE MARCOM SERVICES Bitom Reference : Main Client Service
  • 16. • Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06) • Marketing Communication Preferred Vendor (2003.01 ~ 2006.06) • Customer Interactive Center Main Project History A. Convention, Exhibition, Seminar, Launch Exchange 2003, SBS 2003, Windows Svr. 64Bit, Media Center PC 2005, – SQL2005/VS2005/BTS2006 Launch Windows Svr. Readership Training & Seminar for Various Product – SBS2003 & Microsoft Partner, Channel Sales Training etc. – B. Relationship Marketing TechNet Membership Program / EA Customer Relationship Site – OneNote Site / Security for PC Portal / myMSDN site – Windows Mobile Phone Use Essay Promotion & Useful Scenario Showcase & – Fellowship Travel (USA) for Customer Just say it! for System Builder Care program –
  • 17. • Official DBM & Direct Marketing Vendor (2004. 01 ~ 2006.06) • Marketing Communication Preferred Vendor (2003.01 ~ 2006.06) • Customer Interactive Center Main Project History C. Database Marketing Official DBM Vendor – Direct Marketing Agency – Profile & Developing , Cleansing of DB – D. Various Marketing Activity Sales Promotion & Sales Material – e Newsletter for Customer –
  • 18. • DBM Vendor (2003. 11 ~ present) • CRM System Developing • Tele Sales Center • Direct Marketing Main Project History A. Onsite Tele Sales Center/Lead Qualification Period : 2006. 4. ~ now (Retain Service) – Lead Qualification Call – Prospect Account Management – Inbound Call Center – B. CRM/DBM System Developing and Maintenance Local Integrated Marketing System Developing – DB Management – C. Direct Marketing Product related Inbound Call Center management – DM/eDM/Fax Marketing –
  • 19. • DBM Vendor (2003. 11 ~2007.12) • Data Management • Sales Lead Qualification • Customer Interactive Center Main Project History Marketing • Direct A. Lead Call Profile & Database Management After Upper Medium enterprises DB iintegration & building, including – Industry, etc, Target analysis planning campaign, by Tele Marketer to search Right Person Developing & Sales Lead Qualification, find Lead by Telesales re-qualification, AM & Partner Follow up Management of 1,6Million database – B. Seminar / Promotion registration Center Seminar/Promotion invitation, remind, thanks call/mail sending agency – Registration Center Management – C. Customer Interactive Center Management Product related Inbound Call Center management –
  • 20. • DBM Vendor (2006. 01 ~ present) • Tele Sales Center • Direct Marketing Main Project History A. DBM and Maintenance Local Integrated Marketing System Developing – Prospect Account Management – DB Management – B. Direct Marketing Profile & Developing , Cleansing of DB – DM/eDM Marketing – Lead Qualification Call – C. Relationship Marketing Opt-in Campaign – ZDNet web Promotion – Sales kit for Key Customer –
  • 21. • Intel Channel & icafe Care Program • Get the Point Program (2004. 08 ~ 2005.12) • Catch Your Cashbag Program (2005. 02 ~ 2006. 12) • Intel Event Vendor (2007. 08 ~ present) • Mainboard Online Promotion (2005.09 ~ Now) Main Project History A . Partner Relationship Marketing Get the Point Program for Intel Sails Partner with OK Cashbag Point – (2004. 08 ~) Catch Your Cashbag Program for Intel Sails Partner & Consumer with – OK Cashbag Point (2005. 02 ~ Now) icafe Channel Promotion (2005. 05 ~ Now) – B. Online Promotion Intel Mother Board Online AD (2005.09 ~ 2006.02)) – Online Promotion with OK Cashbag Point Promotion (2006.03 ~ Now) –
  • 22. • Zespri Home Management Agency (2003.5~2005.12) • Customer Relation Promotion Main Project History A. Zespri Home Page Renewal For Zespri User & the general public, Community Site management – Site Renewal (2005.5) – 2003.5~2005.12 – B. Customer Relation Promotion cyworld Zespri 홈피 운영 및 후숙이 이야기 동영상 프로모션 – (2005.5~2005.12) Free Zespri Festival – Concert Promotion –
  • 23. • Community Site Management Agency (2003. 7. ~ 2006.3) • Customer Relationship Management Main Project History A. Acrobat Community Site For Acrobat User & the general public, Community Site – management (20,000prns) 2003. 7. ~ 2006.03 – B. Acrobat Saturday Seminar For Acrobat 7.0 User to enlargement & provide education – every month biweekly basic seminar & intensive seminar Acrobat User & the general public – C. Adobe Clean Site For Adobe Software User – 2005.10 ~ 2006. 03 – D. Inbound Call Center Management Acrobat related product inquiry & Saturday Seminar registration – inquiry Acrobat User & the general public –
  • 24. • Integrated Contact Center • Homepage Management • Partner Relationship Marketing Main Project History A. End-User, Partner, Service Site Renewal End-User Homepage, Partner Portal, Service Site – Site Renewal – 2007.7~2008.4 – B. Integrated Contact Center End-User Customer Satisfaction Call Center – Partner Call Center – C. Partner Relationship Marketing Partner Portal Management – Channel Level Up & Loyalty Management – Channel Promotion & Event Marketing –
  • 25. • Campaign Planning & Management agency (2008.6~present) • Offline Event Execution (2008.2) Main Project History A. Campaign Planning & Management Marketing campaign planning & execution – Communication with global agency of NetApp and NetApp USA – Regular Technical Newsletter production – B. Offline event execution “NetApp TechUpdate” : The biggest offline event of NetApp (2008. 2. 27) – Full day seminar and live demo, exhibition –
  • 26. • Marketing Communication Preferred Agency (2006~present) Main Project History A. Convention, Exhibition, Seminar, Roadshow Vmware Virtualization Roadshow2007. Seoul – The biggest Virtualization –related Event in Korea for 2007 • General session & Three-divided solution track of Full day seminar, exhibition • 2007. 6. 8 • Vmware Virtualization Forum 2008 – The biggest Virtualization –related Event in Korea for 2008 and consequently it turned • out one of the most popular event (more than thousand customers attended) General session & Three-divided solution track of Full day seminar, exhibition • 2008.10.22 • B. DBM Service & Direct Marketing DB Consolidation & White space developing for marketing activities (2008. 6) –
  • 27. PROJECT SAMPLE
  • 28. Microsoft TechNet TechNet Program (Offline /Online) Agency Brief : For IT Pro, TechNet brand Offline TechNet seminar & TechNet membership, various kinds on-line promotion progress Period : 2003. 10. ~ 2006.06 Result : TechNet membership 35,000 & annual over 60times various TechNet seminar
  • 29. Convention, Exhibition, Seminar _ Microsoft SQL Server 2005, Visual Studio 2005, BizTalk Server 2006 Launch Four thousand customers have just got ready in Korea. SQL2005, Visual Studio 2005 and Biztalk Server 2006 Product Launch was successfully held with help of many supporters in Hotel Lotte in Seoul on 22nd and 23rd of November. On the first day of the event which consisted of the introduction of the new products and general session, there were roughly 2,300 visitors while on the second day, quot;Technical Dayquot; which provided in- depth contents with successful case-presentations, 2,100 visitors joined. This participation rate is the highest among all the events that MSFT Korea has ever held.
  • 30. Launch for New Product (On & Off Line ) _ Microsoft MCE 2005 Launch
  • 31. Launch for New Product (On & Off Line ) _ Microsoft MCE 2005 Launch Brief : For Windows XP MCE2005 launch to Awareness elevation promotion site & Cyworld brand home page event progress Period : 2004. 12. ~ 2005. 2. Result : over 54,000prns event registration & Cyworld Homepage visitor over 800,000prns
  • 32. Convention, Exhibition, Seminar _ Management for KIPA IT opportunity 2005 Seminar and Business meeting Brief: Seminar and business meeting targeting enterprise that wants to advance abroad. Period: 6.23(seminar)/6.24(business meeting) Result: Approximately 200 participants participated for seminar/ 12 channels from abroad and 68 Korean enterprise participated for Business Meeting. $9,000,000 business trade succeeded by this event
  • 33. Convention, Exhibition, Seminar _ Management for KIPA International Conference on E-Procurement Brief: To review diverse business models and trends in electronic Procurement in different countries. Organizer: ADBI, Public Procurement Service (PPS) of Republic of Korea, and the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) Period: 2005. 6.20~6.25 Result:: More than 30 government people participated from 20 countries
  • 34. 2006, 2007, 2008 EMC Day Client : EMC Korea • Period : 2006. 3 ~ 2008.Present • Challenge • – Relationship enforcement with Decision Maker – Lead for Up-Sale Opportunity & B/A increase Highlights • – 58 times execution in FY 2006 ~ 2007 – Enterprise seminar of each industry for Relationship Building – Branding for EMC DAY to increase customer relationship
  • 35. SEK/Linux World 2007 Red Hat Exhibition Project : SEK/Linux World 2007 Red Hat Exhibition • Client : Red Hat Korea • Schedule : 2007. 6. 20 ~ 6. 23 • Venue • COEX Pacific Hall – Challenge • Awareness for Global No.1 Linux Open Source Company –
  • 36. Intel TEO 5th Ceremony Party Project : TEO 5th Ceremony Party • Client : Intel Korea • Schedule : 2007. 8. 24 ~ 9. 7 • Venue : SamChungGak • Challenge • VIP Party for Intel Region & Korea Teacher –
  • 37. Intel Channel Conference 2007 Project : ICC2 (Intel Channel Conference 2 ’07) • Client : Intel Korea • Schedule : 2007. 12. 4 • Venue • Daily Project (Lee Dong soo Fashion Event Hall) – Challenge • Yearly Party for Relationship with partner – Venue concept Unique & Luxury – Christmas Event & Decoration –
  • 38. Daum – Adhow Launch Project : Adhow Launch • Client : Daum communication • Schedule : 2007. 7 • Production or Venue • Grand Intercontinental HTL. – Challenge • Daum Adhow Launch for keyword Ad. – Material Production : Gift, Notebook, Partner Manual –
  • 39. Dior e-DM Production Retain Service Project : Dior e-DM Production Retain Service • Client : Christian Diro • Schedule : 2007. 02 ~ present • Production or Venue • E-mail & On-line promotion – Challenge • Monthly Newsletter for Consumer of CD –
  • 40. Fuji Xerox Printers : End user Site Renewal Brief : End user Site Renewal & Open Promotion Period : 2007. 11. ~ 2008. 05 Challenge : Site Renewal – User friendly, easy information for Product, Brand Identity
  • 41. Windows Small Business Server 2003 Promotion Brief : For Windows Small Business Server 2003 Awareness, producing total 3series animation, easy to understand , to drive attendance rate elevation through Quiz event Period : 2004. 6. ~ 2004. 7. Result : Total unique 4,684prn participating event
  • 42. Windows Mobile, IW Swing-Phone User Event & Mobile Challenge Event Brief : Target – Swing-Phone User , User promotion progress to elevate Swing-Phone User benefit & elevation knowledge Period : 2004. 12. ~ 2005.06 Result : Total around 90 post bulletin, over 400prns participated Use Case Multimedia Production
  • 43. INFRASTRUCTURE
  • 44. e-Mail Sending (Mass Mailing System) Bitom MMS (Mass Mailing Server) Reports
  • 45. Bitom DBM Infrastructure
  • 46. Data Cleaning System
  • 47. Contact Center Infrastructure
  • 48. ORG. & HR Total - Regular 25 persons - Temp 8 persons ~
  • 49. Org . chart CEO MSG SPA managements Support Group Strategic Plan & Analysis - Manager 1 person - Director 2 persons - Accountant 1 person - consultant 1 person MCG MIG Call Center dispatched.(Temp.) Marketing Communication Gro Marketing Infrastructure Group up SAP Lead 1 person Center Manager 1 person - Data Admin 1 person Manager 1 person Account Manager 2 persons - Supervisor 1 person - Tele Sales Representative 2 p ersons Intel Developer 1 person - Intel Inside Program Manage Account Executive Telemarketers 2 ~ 10 persons (t DBA 2 persons ments 2 persons - 8 persons emp) - Intel Tech Program support 1 Designer 1 person person
  • 50. Client
  • 51. Bit + Atom = bitom Online + Offline = Integrated MARCOM services Solution + Services = Focus on meaningful Result of MARCOM Activity Infra + Creative = Realize Creative works Thank you.