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MARKETING EXPERIENCIAL E SENSORIAL Marketing Experiencial como estratégia de construção de marcas Aula Experiencial – AGOS...
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL AGENDA 1- Compreensão do cenário 2- O que é marketing...
MARKETING EXPERIENCIAL E SENSORIAL 1- COMPREENSÃO DO CENÁRIO Aula Experiencial – AGOSTO 2012
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
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Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
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Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
MARKETING EXPERIENCIAL E SENSORIAL 3- TIPOS DE EXPERIÊNCIAS Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL   EXPERIÊNCIAS                                        Yellow                           ...
MARKETING EXPERIENCIAL E SENSORIAL                                     Yellow                                      Tree   ...
MARKETING EXPERIENCIAL E SENSORIAL                                     Yellow                                      Tree   ...
MARKETING EXPERIENCIAL E SENSORIAL
MARKETING EXPERIENCIAL E SENSORIAL                           Madeleine´s                            Madteater
MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E REGIÃO DE STELLENBOSCH                         SENSORIAL
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Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
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Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
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Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial                       na ModaMARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL             @  avasconcellos@espm.br                        www.arturvasconcellos.com  ...
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Marketing experiencial como estratégia de construção de marca

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Transcript of "Marketing experiencial como estratégia de construção de marca"

  1. 1. MARKETING EXPERIENCIAL E SENSORIAL Marketing Experiencial como estratégia de construção de marcas Aula Experiencial – AGOSTO 2012
  2. 2. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL AGENDA 1- Compreensão do cenário 2- O que é marketing experiencial 3- Tipos de experiências 4- Exemplos
  3. 3. MARKETING EXPERIENCIAL E SENSORIAL 1- COMPREENSÃO DO CENÁRIO Aula Experiencial – AGOSTO 2012
  4. 4. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  5. 5. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  6. 6. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  7. 7. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  8. 8. MARKETING EXPERIENCIAL E SENSORIAL 2- O QUE É MARKETING EXPERIENCIAL Aula Experiencial – AGOSTO 2012
  9. 9. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  10. 10. MARKETING EXPERIENCIAL E SENSORIAL
  11. 11. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  12. 12. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  13. 13. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  14. 14. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  15. 15. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  16. 16. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
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  19. 19. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  20. 20. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  21. 21. MARKETING EXPERIENCIAL E SENSORIAL 3- TIPOS DE EXPERIÊNCIAS Aula Experiencial – AGOSTO 2012
  22. 22. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS 1- Sentidos 2- Sentimento 3- Pensamento 4- Ação 5- Identificação
  23. 23. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS: Sentidos Faz apelo aos 5 sentidos: visão, audição, olfato, paladar e tato. O objetivo é proporcionar prazer estético, excitação, beleza e satisfação por meio da estimulação sensorial.
  24. 24. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  25. 25. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  26. 26. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  27. 27. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  28. 28. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  29. 29. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS: Sentimento Estratégia de criar vínculo emocional da marca com os consumidores. Requer que se saiba com clareza como se despertam sentimentos durante os pontos de contato.
  30. 30. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  31. 31. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS: Pensamento Incentivar o consumidor a envolver-se em um raciocínio elaborado e criativo, que possa resultar na reavaliação de uma marca e seus produtos. Tentar mudanças de paradigmas.
  32. 32. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  33. 33. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS: Ação Criar experiências para os clientes relacionadas ao seu corpo, que modifiquem padrões de comportamento e de interação com as outras pessoas.
  34. 34. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  35. 35. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL TIPOS DE EXPERIÊNCIAS: Identificação Relacionar a pessoa com o contexto social e cultural da marca. Vai além das sensações e sentimentos, trablhando valores, papeis sociais, participação em grupos e comunidades.
  36. 36. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  37. 37. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  38. 38. MARKETING EXPERIENCIAL E SENSORIAL 4- EXEMPLOS Aula Experiencial – AGOSTO 2012
  39. 39. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  40. 40. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
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  52. 52. MARKETING EXPERIENCIAL E SENSORIAL
  53. 53. MARKETING EXPERIENCIAL E SENSORIAL EXPERIÊNCIAS Yellow Tree House
  54. 54. MARKETING EXPERIENCIAL E SENSORIAL Yellow Tree House
  55. 55. MARKETING EXPERIENCIAL E SENSORIAL Yellow Tree House
  56. 56. MARKETING EXPERIENCIAL E SENSORIAL
  57. 57. MARKETING EXPERIENCIAL E SENSORIAL Madeleine´s Madteater
  58. 58. MARKETING EXPERIENCIAL E SENSORIAL
  59. 59. MARKETING EXPERIENCIAL E SENSORIAL
  60. 60. MARKETING EXPERIENCIAL E SENSORIAL
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  64. 64. MARKETING EXPERIENCIAL E SENSORIAL
  65. 65. MARKETING EXPERIENCIAL E SENSORIAL
  66. 66. MARKETING EXPERIENCIAL E REGIÃO DE STELLENBOSCH SENSORIAL
  67. 67. MARKETING EXPERIENCIAL E SENSORIAL
  68. 68. MARKETING EXPERIENCIAL E SENSORIAL
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  73. 73. Marketing na Economia CriativaMARKETING EXPERIENCIAL E SENSORIAL Causabilidade Engajamento Relevância Cocriação
  74. 74. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
  75. 75. Marketing Experiencial e SensorialMARKETING EXPERIENCIAL E SENSORIAL
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  87. 87. Marketing Experiencial e Sensorial na ModaMARKETING EXPERIENCIAL E SENSORIAL
  88. 88. MARKETING EXPERIENCIAL E SENSORIAL @ avasconcellos@espm.br www.arturvasconcellos.com @artur_vasc OBRIGADO! Aula Experiencial – AGOSTO 2012
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