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Apresentação Vizury p/ TAM
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Apresentação Vizury p/ TAM

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Apresentação da Vizury para a TAM sobre a empresa e o retargeting no segmento aéreo

Apresentação da Vizury para a TAM sobre a empresa e o retargeting no segmento aéreo

Published in: Marketing, Technology, Business

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  • Vizury also is in the works of building a proprietary algo for identifying users across Mweb and Mapp inventory

    Vizury also plans to build an identification layer across Desktop, Mobile Web & Mobile Apps so that user can be messaged across any of these 3 mediums seamlessly


  • Transcript

    • 1. We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013
    • 2. 6/4/2014 Company Confidential VRM is born. First customer on board Angel Investment! Setup first office in Bangalore, India Lunch conversations can lead to big things 2008-09 Setting Shop $ 2010-2012 Growth Without Pangs VRM customers across more than 20 countries Funding! Offices in 4 new countries Funding!> 200 2013 – Leadership Expanding & rebranding our product portfolio Middle East office The exploration for ‘more’ continues ?
    • 3. ATTRACT NEW USERS ENGAGE CURRENT USERS ENSURE REPEAT PURCHASE Display Mobile Video Social In-Site VIZURY WILL OFFER PERSONALIZATION SOLUTIONS ACROSS THE ONLINE PURCHASE LIFECYCLE AS WELL AS ACROSS MARKETING CHANNELS
    • 4. 6/4/2014 Company Confidential For website retargeting For mobile retargeting For social advertising More new products SocialConvert
    • 5. Sees Personalized Bannercreated dynamically in real time Single Click brings back user to advertiser site. Drops off. Continues browsing other sites User ChecksProducts on advertiser site 1 4 2 3
    • 6. 20% to 30% View Through Influence (Free!) 3X to 8X Better Click Through Rates 1.5 X to 4X Better Conversion Rates When compared to traditional display campaigns, WebConvert offers better performance across the purchase funnel Higher customer Life Time Value (LTV) delivered via cross-sell, up- sell and cross-business sales
    • 7. Coming Soon! For all users Retargeting users across mobile as well as desktop assets Desktop Browser Site Desktop Browser Site Ads DESKTOP WEB Desktop Browser Cookie Flash Creative MOBILE WEB Mobile Browser Site Mobile Browser Site Ads Mobile Browser Cookie HTML5 Creative MOBILE APP Mobile App Mobile App Ad (e.g. Angry birds) Mobile Device Id HTML5/Image Creative Advertiser Publisher Technology Existing MobiConvert feature Upcoming feature 6/4/2014 Company Confidential
    • 8. 6/4/2014 Company Confidential Source: Affiliate marketing site Affilinet
    • 9. 6/4/2014 Company Confidential We understand your industry Source: Affiliate marketing site Affilinet PURCHASE HOLIDAYS ONLINE BOOK TRIPS ON MOBILE DEVICES 18% FOR 18-35 AGE GROUP 33% FOR FREQUENT TRAVELLERS      KEY BUYING INFLUENCERS 22 WEBSITES VISITED ON AVG BEFORE BOOKING 67% ARE DRIVEN BY DEALS AND PROMOTIONS KEY SOURCES OF PURCHASE 49% CONTENT WEBSITES 13% SEARCH KEY PURCHASES PACKAGE HOLIDAYS > FLIGHTS > FERRIES > HOTELS
    • 10. 6/4/2014 Company Confidential #1. OVERALL CAMPAIGN STRATEGY Airline BUSINESS MARKET TRAFFIC PRICE POINT RETARGETING GOALS Global 1.4 Million users / month Rs 3,000 – Rs 1,50,000 • Treat domestic and International flight visitors distinctly, • Increase RoI on ad spend Online Travel Agency Australia & New Zealand 2.3 Million users / month $ 500 – $ 50,000 • Drive qualified traffic to the site • Increase conversions, promote cross sell
    • 11. 6/4/2014 Company Confidential #2. TRAVEL DATA COLLECTION User Behavior Data Advertiser Product Data  Non-PII user information using tags  Behavioral data from clickstream  Product and category data from feeds  Real-time updates through tags Micro-segmentation of users We build two key databases for our customers’ campaigns AIRLINE OTA
    • 12. 6/4/2014 Company Confidential #3. BIDDING FOR EACH IMPRESSION User Micro-segments Other factors $0.85 PLACE PRIORITY BIDS $0.15 PLACE LOWER BIDS • First 3 days after dropping off from booking page • Visitor has bought an airline ticket previously • # of Hotel rooms • # of Packages • After day 15 from dropping off the search results page • Low margin routes • Geo • Pages visited • Return visitor • Days since visit • Advertiser rules o Publisher focus o Segment focus o Geo focus o Deals • Others o Time of day o Day of the week • Publisher variables o Geo o Banner size o Banner format o Vertical o Ad fold • Impression count • Visit count • Browser Vizury’s Bidding Engine bids unique values for every impression based on a number of factors
    • 13. 6/4/2014 Company Confidential #4. FULLY CUSTOMIZED DYNAMIC BANNERS Vizury’s banner designs are goal oriented and align with the overall campaign strategy Top 3 Routes – Best Fares Discounted fares Multiple best price, route customized, with +2, -2 or +1, -1 search date rollover Greater Engagement Higher conversion Better brand recall Upsell or cross-sell options Handling time sensitivity Alignment with marketing calendar
    • 14. 6/4/2014 Company Confidential #4. FULLY CUSTOMIZED DYNAMIC BANNERS Vizury’s banner designs are goal oriented and align with the overall campaign strategy Greater Engagement Higher conversion Better brand recall Upsell or cross-sell options Handling time sensitivity Alignment with marketing calendar Multi-airline options Cross-sell hotel options
    • 15. 6/4/2014 Company Confidential #4. FULLY CUSTOMIZED DYNAMIC BANNERS Vizury’s banner designs are goal oriented and align with the overall campaign strategy Greater Engagement Higher conversion Better brand recall Upsell or cross-sell options Handling date / time sensitivity Alignment with marketing calendar Multi-date options Time-specific options
    • 16. 6/4/2014 Company Confidential #4. FULLY CUSTOMIZED DYNAMIC BANNERS Vizury’s banner designs are goal oriented and align with the overall campaign strategy Greater Engagement Higher conversion Better brand recall Upsell or cross-sell options Handling time sensitivity Alignment with marketing calendar Christmas special Diwali special Festival specific branding and offers for specific routes Rio Carnival special
    • 17. Increase online sales 6/4/2014 Company Confidential THE CUSTOMER THE PROBLEM They needed a solution that would Integrate with their marketing program Maximize ROI of marketing spend Increase bookings Virgin wanted to retarget website visitors to Australia’s second largest airline Flies 100+ destinations with hubs in Brisbane, Melbourne, Sydney Millions of unique visitors, hundreds of thousands of bookings each month
    • 18. HOW VIZURY RETARGETED VIRGIN’S CUSTOMERS 6/4/2014 Company Confidential 1 2 3 4 Real-time Data Collection Data Driven Bidding Customized Messages in Striking Formats Marketing RoI Maximized Routes searched, date and time, airline options seen, ticket prices, offers, visits • Interactive banner allows changing date, scrolls for options • Integrates destination based offers, festival themed promotions • Conversion lower on weekends • Conversions higher for specific routes • Conversions much higher for Repeat Buyers • Clicks higher for specific publisher verticals Continuous tweaking of bid rules, publishers based on client goals – “Total Sale Value”
    • 19. 6/4/2014 Company Confidential Searched route featured on top Branding Flight timings and cost shown prominently Branding 60X ROAS Return On Advertising Spend was sixty times the investment made! Higher Spend Per User Retargeted users spent 5% higher on an average from regular users 5% INCREASED BANNER FEATURES THE RESULT Searched date with scroll option Scroll option
    • 20. 6/4/2014 Company Confidential Searched route featured on top Branding Flight timings and cost shown prominently Branding 60X ROAS Return On Advertising Spend was sixty times the investment made! Higher Spend Per User Retargeted users spent 5% higher on an average from regular users 5% INCREASED BANNER FEATURES THE RESULT Searched date with scroll option Scroll option
    • 21. 6/4/2014 Company Confidential Value Addition from FBX  Ad inserted to appear always in the same position in the Newsfeed.  CTRs are reported to be 20 times higher than FBX RHS inventory, on average.  Increase permanent followership of your organic marketing messages (as ads are posted from your official Facebook account)  We expect ~30% lift in sales from Facebook. 44% Users 35% Conversions
    • 22. 6/4/2014 Company Confidential
    • 23. • Support for seasonal sales • Special banners for festivals/ promotions • Support for ad-hoc reports when possible • Brand aligned banner creation services (no extra cost) • Continuous monitoring, reporting and optimization • Data insight presentation