New Tools for Social Innovation: System Mapping, Design Thinking and Business Model Innovation

New Tools for Social Innovation: Design Thinking, Business Model Innovation and System mapping
Joseph Wilson
Education Advisor
MaRS Discovery District
jwilson@marsdd.com
Stephen Huddart
Chief Operating Officer
The J. W. McConnell Family Foundation
shuddart@mcconnellfoundation.ca

AGENDA5 min Overview: good ideas that work – New Ways to Sustain Innovations25 min How to come up with new ideas?- Design thinking- Business model innovation- System mapping45 min Workshop: using the tools 15 min Wrap-up and questions

WHAT IS Social Innovation?
Social innovation begins from an understanding that our current ways of addressing complex problems are not working.
Social innovation is a destination and a process.
Our objectives today are to introduce and experiment with some new process tools.
How do we sustain innovations?

Design Thinking
Customer centric
Visual thinking
Holistic perspective
Iterative (quick prototypes)
Focus on human behaviour

Business model
A business model shows:
The interconnectedness of the key components of your organization;
How you can scale your organization;

Business Model canvas
Osterwalder, Alexander, Business Model Generation, 2009

Business Model canvas

Case study: 10,000 Villages
Transaction-based
Mailing list w suggested products
Return policy
Marketing
Real estate procurement
Negotiate deals w artisans
Importing
TTV provides a wide selection of unique hand-crafted goods from verifiably fair-trade artisans in developing countries.
Ethically conscious consumers with disposable income.
Developing world artisans
World Fair Trade Org
-Mennonite Central Committee
volunteers
Retail
On-line
(Wholesale)
Brand
Salespeople
Real estate
-Retail sales
-Speakers bureau
-Tax breaks (non-profit)
Pay artisans
Rent on stores
Web hosting
Pay staff

Systems Thinking

Applying systems thinking:
Frame the issue – what is our vision for it?
What systems are involved in this issue?
Map the relationships among these systems
How are we a part of these systems? What are our points of entry into the systems?
How do we influence the system? (Skills, experience, relationships – and tactics)

System mapping
Shows institutions, relationships
Enables an overview and provides opportunity for multiple perspectives to contribute
Helps to see how many factors contribute to influencing or ‘holding’ a system in place.
Can be used to identify leverage points – tactical mapping

Tactical Mapping – Influencing Systems
Source: www.newtactics.org

Tactical Mapping
Key players and relationships
What tactics are currently being used?
How do these tactics affect the context, organizations, key relationships?
What key institutions, relationships are unaffected by current tactics?
Can potential allies be identified for building a more comprehensive and effective strategy?

Using the Tools: What’s your Arts Initiative

Using the Tools: Enabling Creativity in Education

Workshop (45 min)Using either the business model canvas or systems mapping canvas, perform some analysis to come up with an innovative business case for your arts initiative, or a strategy for increasing the space for creativity in education.

Wrap-up & questions- Any innovative business models?- Results of systems mapping?- Questions?- Comments?

New Tools for Social Innovation: System Mapping, Design Thinking and Business Model Innovation
Joseph Wilson
Education Advisor
MaRS Discovery District
jwilson@marsdd.com
Stephen Huddart
Chief Operating Officer
The J. W. McConnell Family Foundation
shuddart@mcconnellfoundation.ca

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New Tools for Social Innovation: System Mapping, Design Thinking and Business Model Innovation

by ArtsSmarts on Oct 05, 2010

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New Tools for Social Innovation: System Mapping, Design Thinking and Business Model Innovation — Presentation Transcript