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Qualitative Research Methods and Wrap up

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Qualitative Research Methods and Wrap up

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  8. 8. D*)%#1)N%&!I)*B(N%&!L##0(#!$%-.! '(#()*+,!R0(#N.%#! ;6"3'6"'OPMPQP' R37*'/S'+*"*654)'T7./%" ' l! S(#+*$;(#!)02$(%+(!+,)*)+-(*$#N+#! 7e!S(b%(!-,(! S(#+*$KN9(! l! 2(:.&*)K,$+^!K#E+,.&*)K,$+^! I)*B(N%&! &(.&*)K,E! T*.;1(:! Copyright © 2009 by rTrail LLC. All Rights Reserved. l! 5((B#!-.!0%2(*#-)%2!F,.AH!)%2! 4%)1EN+)1! FA,EH! !<e!O.%b*:!@.A! l! :.N9)N.%#^!Z*0#-*)N.%#^!;)**$(*#! -.!S(-(*:$%(! O)0#(!)%2!`h(+-! l! O.%#$2(*#!FA,)-!$ZH!! T*(2$+N9(! l! #0++(##Z01!+.:;$%)N.%#^! #0;#N-0N.%#^!%(A#! 6e!5(1(+-!-,(! )+N.%!Z.*! l! I.%$-.*#!+,)%&(!.9(*!N:(! *(#()*+,!)+N9$-E! D*)+B$%&! l! 20*)N.%^!Z)+-.*#^!$:K)+-^!+E+1(^! K)d(*%#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! k!
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  12. 12. D,(!!"#!9#ee!D,(!G,)- ! !"#* G,)-! $%&'()*+)(,,*(-.*+/)0/12* •!!!!!L%+.:(!)%2!U.+)N.%! 321,%-()'0#*(-.*4'52,0#)2,* •!!!!!U$B(#!)%2!S$#1$B(#! Copyright © 2009 by rTrail LLC. All Rights Reserved. 670/.2,* •!!!!!`QK(+-)N.%#!)%2!5)N#Z)+N.%! 82&','%-*9(:'-;**************** •!!!!!S(+$#$.%#! <-=/2-&2,>*9%?@(?%-,>*(-.* +%-,'.21(?%-,* 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 7<!
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  14. 14. 7C7!D(+,%$g0(#!9#e!L:K(*#.%)1!50*9(E! –! T*.-.+.1!4%)1E#$#!! •! K1)+(#!)!K(*#.%!$%!)!#(V%&!)%2!)#B#!-,(:!-.!(QK1)$%!-,($*!+.%#$2(*)N.%#! –! D,$%B!)1.02!K*.-.+.1#!$%9.19(!K)*N+$K)%-#!A,.!#)E!A,)-(9(*!-,(E!)*(!1..B$%&!)-^!-,$%B$%&^ ! 2.$%&^!)%2!Z((1$%&^!)#!-,(E!&.!);.0-!-,($*!-)#B! –! T*.f(+N9(!D(+,%$g0(#!! •! )#B#!)!K(*#.%!-.!K*.f(+-!-,(:#(19(#!$%!)!#$-0)N.%!-.!*(9()1!-,($*! :.N9)N.%#! Copyright © 2009 by rTrail LLC. All Rights Reserved. –! O.:K1(-(!-,(!#(%-(%+(! –! O)*-..%!-(#-! –! `-,%.&*)K,E! •! O.9(*-! •! ?9(*-! –! j.+0#!J*.0K#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 7_!
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  18. 18. '(+*0$N%&!Z.*!R0)1$-)N9(!'(#()*+,! V)/0' G/H'(/'&*('()*:0' –! 4!-EK$+)1!)02$(%+(!#):K1(! •! L%9$-(!K)*N+$K)%-#!)#!K)*-!.Z!)! :$&,-!$%+102(C! F%)-0*)1H!.K$%$.%!+.11(+N.%!(h.*-! 7e! O,$+)&.!D,()-(*!Z)%#!-,)-!,)9(! –! L%+102(!)%!.KN.%!.%!E.0*! ;((%!-.!:.*(!-,)%!7!1.+)N.%! +0**(%-!#0*9(E!-.!f.$%!-,$#!&*.0K! $%!-,(!K)#-!c!:.%-,#! –! "#(!)%%.0%+(:(%-#!#0*9(E! Copyright © 2009 by rTrail LLC. All Rights Reserved. <e! T)-*.%#!A,.!,)9(!%.-! 20*$%&!)!K*(m#,.A!-.!*(+*0$-!Z.*! *(%(A(2!#0;#+*$KN.%#!-.!.0*! K*.&*):! F$::(2$)-(1E!Z.11.A$%&!-,$#! 6e! FIEH!#$%&1(!(9(%-!)d(%2((#! K(*Z.*:)%+(H!Z((2;)+B!#(##$.%#! 9#e!:01Nm(9(%-!)d(%2((#! –! D(1(K,.%(!E.0*!2)-);)#(!X! K)-*.%!:(:;(*#!-.!F+,(+B!$%H! –! L%9$-(!9.10%-((*#!A,.!:((-! +*$-(*$)!-.!*(+.::(%2!.-,(*#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 7k!
  19. 19. ,-6?$(6.W*' +*"*654)' t! m! ?0*!/$&&(#-!O,)11(%&(! j)+(m-.mj)+(! 5):K1(!5$M(! J(V%&!-,(!1';"0!A2%A)2!-.! AX!D)*&(-#! #,.A!0K!)-!-,(!1';"0*?E2! $%!-,(!1';"0*51(E2*%5*E'-.! j*(#,!L2()#! '(#01-#! Copyright © 2009 by rTrail LLC. All Rights Reserved. -.!-)1B!.K(%1E!)%2!2.$%&!#.! -,)-!/0$12! L%-(*K*(-)N.%! A$-,.0-!9$.1)N%&!-,($*! %((2!Z.*!K*$9)+Ee! '()1!YD$:(! @$&,!O.#-! '()+N.%#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 7>!
  20. 20. R0)1$-)N9(!I(-,.2C ! I01Nm)d*$;0-(!4V-02(!I.2(1 ! L%#-*0+N.%#C! 7e! @.A!$:K.*-)%-!$#!()+,!)d*$;0-(!-.!E.0[!')%B!()+,!)d*$;0-(!A$-,!)%!L:K.*-)%+(! 5+.*(!A,(*(!6!u!FI.#-!$:K.*-)%-!-.!:(H!)%2!7!u!FU()#-!$:K.*-)%-!-.!:(He! <e! @.A!2.!E.0!Z((1!);.0-!-,(!Z.11.A$%&!.*&)%$M)N.%#]!)d*$;0-(#[!?%!)!#+)1(!Z*.:!7!-.! 7=!A,(*(!7!u!F8((2#!#(*$.0#!$:K*.9(:(%-H!)%2!7=!u!FS.$%&!&*()-vH^!K1()#(!*)-(! -,(!Z.11.A$%&!.*&)%$M)N.%#e! MP'C*?$*S' Copyright © 2009 by rTrail LLC. All Rights Reserved. !F5$-(*' OP'J:7/5(6%4*' !"#$% !&'()$% U.+)N.%! 3 10 7 G(;#$-(!8)9$&)N.%! 1 6 8 T)*B$%&! 2 8 8 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <=!
  21. 21. R0)1$-)N9(!I(-,.2C ! I01Nm)d*$;0-(!4V-02(!I.2(1 ! J:7/5(6%4*' J:7/5(6%4*' !F5$-(*' J:7/5(6%4*' C*?$*S']B"^! <'C*?$*S' C*?$*S']R)*:^! <'C*?$*S' Copyright © 2009 by rTrail LLC. All Rights Reserved. U.+)N.%! 6! 7=! QN' i! MO' G(;#$-(! 7! c! _' k! `' 8)9$&)N.%! T)*B$%&! <! k! O_' k! O_' Overall Attitude = 52 Overall Attitude = 45 about Us about Them 7=X<iX=>!Y!5(##$.%!?%(! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <7!
  22. 22. R0)1$-)N9(!I(-,.2C ! I01Nm)d*$;0-(!4V-02(!I.2(1 ! 967$(6?$a*'/%'+*?6.W*'!8W6%(6&*' LZ!)!*)N%&!$#!,$&,!.%!.%(!)d*$;0-(^!-*E!-.!$%+*()#(!-,(! K(*+($9(2!$:K.*-)%+(!*)%B!;E!:)*B(N%&!-,(!$:K.*-)%+(!.Z! -,(!)d*$;0-(e! Copyright © 2009 by rTrail LLC. All Rights Reserved. @(5*%&()*%'2*54*$W*8'!F5$-(*'C*?$*S"' LZ!*)N%&!$#!1.A!.%!.%(!)d*$;0-(^!-*E!-.!$:K*.9(!-,(!)d*$;0-(e! !88'6'X*H'!F5$-(*' I)*B(-!)!%(A!)d*$;0-(!-.!2$h(*(%N)-(e! 7=X<iX=>!Y!5(##$.%!?%(! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <<!
  23. 23. 4+N9$-EC!R0)1$-)N9(!S((K!S$9(! 7e! w.$%!E.0*!-():!)-!)!-);1(! <e! 4#!)!&*.0K^!-)B(!7=!:$%0-(#!-.! K$+B!A,$+,!g0(#N.%#!Z*.:!-,(! ,.:(A.*B!)*(!g0)1$-)N9(!)%2! A,$+,!)*(!%.-e! Copyright © 2009 by rTrail LLC. All Rights Reserved. 6e! j.*!-,(!%(Q-!7=!:$%0-(#^!A.*B! )#!)!-():!-.!+,)%&(!g0(#N.%#! $%-.!g0)1$-)N9(!g0(#N.%#!.*! $:K*.9(!-,($*!A.*2$%&e! _e! D():#!A$11!*(K.*-!-,(!%0:;(*!.Z! g0)1$-)N9(!)%2!%.-!g0)1$-)N9(! )%2!#0&&(#-(2!+,)%&(#e! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <6!
  24. 24. @.:(A.*BC!R0)1$-)N9(!.*!8.-[! OP! I/'3/-'7?63'6%'$%"(5-:*%(K' MP! V)3'8$8'3/-'4)//"*'(/'4/:*'(/'/-5'()*6(*5K' QP! G/H')6W*'H*'*<4**8*8'/5'S6$?*8'(/':**('3/-5'*<7*4(6./%"K' bP! V)6('"*5W$4*"'H/-?8')*?7'-$?8'6%'6-8$*%4*'$%'3/-5'6&*'&5/-7K' cP! JS'3/-')6W*'6F*%8*8'X-(4564#*5Y'H)3')6W*'3/-'%/('6F*%8*8'@75$%&'+*7*5(/53K' _P! V)6('$"'()*'W6?-*'/S':*:*5")$7K' dP! V/-?8'3/-'*'$%(*5*"(*8'$%'"**$%&'6'")/H'?$#*'@X>'7*5S/5:*8'3'68-?("'-(' Copyright © 2009 by rTrail LLC. All Rights Reserved. H5$F*%'3'#$8"K''V)3'/5'H)3'%/(K' `P! V)6(':6#*"'3/-'4)//"*'-"'/W*5'/()*5'4-?(-56?'/7./%"K' eP! V)3'8/'3/-'4)//"*'/()*5'()*6(*5"'$%'/-5'65*6'-('%/('-"K''2*54*7./%'/S'H/5#Y' /-5'W6?-*Y'H)6('46%'H*'8/'(/'4)6%&*'()$"'7*54*7./%K' ONP! V)6('75/:/./%6?'/f*5"'H/-?8'$%"7$5*'%*H'6-8$*%4*"'(/'6F*%8K! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <_!
  25. 25. 8.A!G,)-[! Copyright © 2009 by rTrail LLC. All Rights Reserved. IE!*(#()*+,!$#!2.%(x! 7=X<iX=>!Y!5(##$.%!?%(! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <a!
  26. 26. G,)-!S.!L!S.!A$-,!IE! ! '(#()*+,!S)-)[ ! S(-)$1!?0*! S$:(%#$.%#!.Z!`QK(*$(%+(! I$f*5*%.6./%' Copyright © 2009 by rTrail LLC. All Rights Reserved. U$%B!?0*!!!!!!!!! 9/::/%6?$.*"'!!!!!!!!!! A$-,$%!! ! !!!!!!!!!!!!!!!! 402$(%+(!I.N9)N.%#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <c!
  27. 27. j.*:)11E!5,)*(!3.0*!j$%2$%&# ! RG;'E+!D;VT+g' R$7"Y'R5$4#"'6%8'R//?" ' `Q(+! l! @$&,1$&,-#! l! /)+B&*.0%2! j.11.A! 50::)*E! U.&$+! Copyright © 2009 by rTrail LLC. All Rights Reserved. l! ?;f(+N9(#! '(#01-#! l! I(-,.2.1.&E! l! P(E!j$%2$%&#! "#(! T*(#(%-!L-! q$#0)1#! FU$9(H! l! O.%+10#$.%#!y!L:K1$+)N.%#! l! @.A!-,(!*(#()*+,!A$11!;(!0#(2! 8.A!G,)-[! :.9$%&!Z.*A)*2! 4KK(%2$Q! S(-)$1#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <i!
  28. 28. D,(!`%2!J.)1C!! ! 4%!L:K)+z01!I)*B(N%&!T1)%! L%%.9)N9(^!'(1(9)%-! ;%&6&*:*%(!D)+N+#! `h(+N9(^!`s+$(%-! +*64)!5-*)-(&E! Copyright © 2009 by rTrail LLC. All Rights Reserved. I)*B(N%&! ?;f(+N9(#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <k!
  29. 29. Copyright © 2009 by rTrail LLC. All Rights Reserved. G*)KK$%&!L-!411!D.&(-,(*! D!gJXh'ATB+'+;@;!+9G'2>!X'9!@;' 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! <>!
  30. 30. ;<*4-.W*'@-::653 ! ?0*!<=7=!'(#()*+,!T1)%!m!J.)1#! ! G,.! l! '(1(9)%-!402$(%+(#! L:)&(*E! l! T.-(%N)1!j0%2(*#! q)10(! G,)-! Copyright © 2009 by rTrail LLC. All Rights Reserved. '()+,! u![! l! D*$&&(*#!'(9(%0(! l! S*$9(#!O.%%(+N9$-E!-.!"#! /0$12! IE! G,E! /*)%2! l! D,(E!w.$%!?0*!O.::0%$-E! l! G(!4*(!D,.0&,-!U()2(*#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6=!
  31. 31. ;<*4-.W*'@-::653 ! ?0*!<=7=!'(#()*+,!T1)%!m!4+N.%# ! T7! T<! T6! /(#-!D)*&(-#! l!q)10(!-.!"#! l!5$M(!.Z!-,(!T*$M(! Copyright © 2009 by rTrail LLC. All Rights Reserved. a)! <! I.N9)N.%#! 7! a;! l!S.+0:(%-)*$(#! l!G,E!G(!I)d(*! 6! _! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 67!
  32. 32. ;<*4-.W*'@-::653 ! ?0*!<=7=!'(#()*+,!T1)%!m!L:K)+- ! l!'?L!;E!#(&:(%-! G,.! l!T*.#K(+-#! L+.%#! l!O,)%%(1#! Copyright © 2009 by rTrail LLC. All Rights Reserved. q)10(#! U$%B#! l!I(##)&(#! G,)-! Pj! /*)%2! l!T*$.*$N(#! G,(%! l!S(K(%2(%+$(#! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6<!
  33. 33. @.A!S$2!D$:!J(-!F@(*(H[! Copyright © 2009 by rTrail LLC. All Rights Reserved. O1)##!T)*N+$K)N.%! @.:(A.*B ! ?*&)%$M)N.%!41$&%:(%-! ! 7=X<iX=>!Y!5(##$.%!?%(! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 66!
  34. 34. OPV)6('&67"'65*'$%':3'MNON'D65#*.%&'2?6%'()6('J'6"#':3'6-8$*%4*'46%'i??K! D,(!:.#-!$:K.*-)%-!)02$(%+(!Z.*!-,(!<=7=!:)*B(N%&!K1)%!-.!*(#()*+,^!0%2(*#-)%2!)%2!)22*(##!$#!K.-(%N)1!Z0%2(*#!A,.! ,)9(!-,(!$%+.:(!)%2!$%+1$%)N.%!-.!;(+.:(!:)f.*^!+.%#$#-(%-!2.%.*#!-.!P)*-(:g0$%!)#!)%!.*&)%$M)N.%^!*)-,(*!-,)%!f0#-!.0*! $%2$9$20)1!b1:#e!P)*-(:g0$%]#!:)*B(N%&!K*.;1(:!$#!-,)-!:)%E!2$9(*#(!)02$(%+(#!B%.A!.0*!b1:#^!;0-!2.!%.-!B%.A!.0*! .*&)%$M)N.%e!D,(*(Z.*(!A(!)*(!1..B$%&!)-!B(E^!#:)11!&*.0K!A,.!#0KK.*-!-,(!-)+B1$%&!.Z!#.+$)11E!K*.&*(##$9(!$##0(#!-,*.0&,! -,(!)*-#!)%2!$%!b1:!$%!K)*N+01)*^!&.$%&!;(E.%2!)%!)KK*.)+,!-,)-!-)*&(-#!$%2$9$20)1!9$(A(*#!X!K.-(%N)1!Z0%2(*#!A,.!:)E!,)9(! )!K)*N+01)*!$%-(*(#-!$%!-,(!#K(+$b+!#0;f(+-!:)d(*!.Z!.%(!.Z!.0*!b1:#e!?0*!:)f.*!*(#()*+,!g0(#N.%!$#!-.!)#B!A,)-!:.N9)-(#! -,(#(!2.%.*#!-.!;(+.:(!)d)+,(2!-.!%.%K*.b-#!X!A,)-!9)10(!$#!-,(*(!Z.*!-,(:!$%!;($%&!)!:)f.*!Z0%2(*!Z.*!)%!)*-#! .*&)%$M)N.%[! D,(#(!:)f.*!2.%.*#!)%2!Z0%2$%&!;.2$(#!:0#-!;(!)22*(##(2!-,*.0&,!)!:)*B(N%&!K1)%!-,)-!+.%%(+-#!P)*-(:g0$%]#!F$%20#-*E! 1()2(*H!#-)-0#!)%2!0%$g0(!;0#$%(##!:.2(1!;)+B!-.!.*&)%$M)N.%)1!Z0%2$%&e!T.-(%N)1!j0%2(*#!%((2!-.!;(!:)2(!:.*(!)A)*(!.Z! ,.A!.0*!.*&)%$M)N.%!A.*B#!)%2!,.A!.0*!b1:#!)*(!+.%+($9(2^!K*.20+(2!)%2!2$#-*$;0-(2!-,*.0&,!)!+.::0%$-E!K*.+(##e!! Copyright © 2009 by rTrail LLC. All Rights Reserved. MP'V)6('5*"*654)':*()/8"'H/-?8'6??/H':*'(/'1)*65='()*'6%"H*5"K'! L-!$#!:E!+.%-(%N.%!-,)-!-,(!;(#-!*(#()*+,!:(-,.2#!-.!b%2!.0-!);.0-!-,$#!)02$(%+(!A.012!;(!-,*.0&,!7C7!$%-(*)+N.%#!)%2! Z.+0#!&*.0K#!-,)-!)*(!)##(:;1(2!-,*.0&,!)%!$%9$-)N.%)1!K*.+(##e!D,$#!+)%!;(!2.%(!-,*.0&,!$%$N)N9(#!-,)-!)11.A!-,(#(! &*.0K#!-.!Z((1!:.*(!1$B(!#-)B(,.12(*#!$%!-,(!K*.+(##!;E!$%9$N%&!-,(:!-.!-)B(!K)*-!$%!)+N9$N(#!-,)-!)*(!)1*()2E!K)*-!.Z!A,)-! P)*-(:g0$%!2.(#^!#0+,!)#!)d(%2$%&!.0*!FO.::0%$-E!5+*((%$%&#H!{A,(*(!.0*!+.::0%$-E!.Z!#-)h!)%2!)##.+$)-(#!.h(*!2.+! b1::)B(*#!Z*((!Z((2;)+B!.%!-,($*!A.*B#m$%mK*.&*(##p^!)%2!$%!K)*N+01)*!;E!.h(*$%&!-,(:!-,(!+,)%+(!-.!)d(%2!F5%()B! T*(9$(A#H!.Z!.0*!.A%!A.*B#m$%mK*.&*(##!)#!-,(E!)*(!Z.*:(2!Y!K(*,)K#!)#!K)*-!.Z!)!%)#+(%-!#0;#+*$KN.%X:(:;(*#,$K! K*.&*):e!! D,(!&.)1!A.012!;(!-.!*(#()*+,!-,$#!)02$(%+(!A,$1(!)1#.!:)B$%&!-,(:!Z((1!K)*-!.Z!.0*!+.::0%$-Ee! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6_!
  35. 35. P)*-(:g0$%!j$1:#! !R0)1$-)N9(!'(#()*+,!4KK*.)+,! UO' UO'+*"*654)' D*()/8' V)/'J'6"#K' 95$(*5$6'S/5' G/H'J'!"#' D65#*.%&' ,-*"./%' @*?*4./%'' ()*' J""-*' ,-*"./%' J(-! G,)-!9)10(! L%m2(K-,! O0**(%-! 7p! @)9(! FG,)-! K.-(%N)1!-.! )02$(%+(#! 2.!L! L%-(*9$(A!X! K)-*.%#!)%2! ;(+.:(! A.012! Copyright © 2009 by rTrail LLC. All Rights Reserved. {Z0%2(*#p!-.! *(K*(#(%-!-.! Z.+0#!&*.0K! %.%mK)-*.%#! :)f.*! :)B(!E.0! B%.A!0#!)%2! :E!K.-(%N)1! Z0%2(*! A)%-!-.! .0*!9)10(^! )02$(%+([! <p! O0**(%-! ;(!K)*-!.Z! 2.%.*!-.! %.-!f0#-!.0*! .-,(*!%.%m .0*! $%2$9$20)1! K*.b-!)*-#! &*.0K[H! b1:#!! .*&! 6p! 4d(%2(2!7! (9(%-!A$-,! .0*!&*.0K!! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6a!
  36. 36. g65(*:j-$%'E$?:"' UO'C-"$%*""'J""-*0' F8((2!-.!$%+*()#(!;*)%2!)A)*(%(##H! V)3'J'*?$*W*'()$"0'!402$(%+(#!B%.A! .0*!b1:#^!;0-!%.-!.0*!.*&)%$M)N.%e!' !'X*H'!-8$*%4*'R65&*(0''' m!IE!-)*&(-!$#!2$h(*(%-!Z*.:!:E!+.*(! 20(!-.!-,(!Z.11.A$%&!(1(:(%-#C! Copyright © 2009 by rTrail LLC. All Rights Reserved. OP!'>$S*"(6&*0''' •! h*%'kl&568-6(*"Y'' MP!>$S*"(3?*'l'2*5"/%6?$(3' •! +*%.%&li5"(m.:*')/:*'-3*5Y' "$%&?*l%*H?3H*8' QP!!4.W$.*"'l'C*)6W$/5' •! G$&)'$%(*5%*('-"*Y'H6(4)'i?:"' 5*&-?65?3Y'/%'?/("'/S'*:6$?'?$"("' bP!C*?$*S'Z6?-*"' •! >$*56?Y'64.W$"(Y'7/?3:6()"! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6c!
  37. 37. P)*-(:g0$%!j$1:# ! O.%#0:(*!'(#()*+,!T1)%! UO'+*"*654)',-*"./%' D*()/8/?/&$*"'' •! @.A!)%2!A,E!2.!)02$(%+(#! R0)%N-)N9(! R0)1$-)N9(! b%2!0#[! Copyright © 2009 by rTrail LLC. All Rights Reserved. `Q$-!! 50*9(E! L%-(*(#-!! `-,%.&*)K,E! 50*9(E! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6i!
  38. 38. LZ!3.0!'(:(:;(*!?%(!D,$%&x! •! I)%E!-EK(#!.Z!K(.K1(!:)B(!0K!)%!)02$(%+(e! •! "%2(*#-)%2$%&!,.A!-.!#(&:(%-!-,)-!)02$(%+(! )%2!*(#()*+,!FA,.^!FA,)-H!)%2!FA,EH!+)%! Copyright © 2009 by rTrail LLC. All Rights Reserved. :)B(!.*&)%$M)N.%#!K*.b-);1(!)%2!,)KKEe! •! L-!f0#-!-)B(#!K*)+N+(e! •! 4%2^!K*)+N+(!1()2#!-.!+.%b2(%+(e! 77X76X=>!Y!5(##$.%!D,*((! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6k!
  39. 39. R)6%#'A/-P' ! 3.0*!'(#01-#!'(r(+-!3.0*!T)##$.%e ! Copyright © 2009 by rTrail LLC. All Rights Reserved. 7=X<iX=>!Y!5(##$.%!?%(! W4#B$%&!-,(!'$&,-!R0(#N.%#W! 6>!

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